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Bob Bixby Discusses Importance of Understanding Customer Pain Points and Using That as a Sales Tool

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Total Case Duration :

  • Date Added : 4/22/2008
  • Clip Duration : 2 min. 36 sec.

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Bob Bixby

  • Professor, Rice University
  • male
  • Caucasian
  • 1946 (Age: 76 years old)
  • Bob Bixby - Interview - Rice University
  • Video 1 of 13 in this Case
  • View All Available Videos

Biography

Robert E. Bixby is a noted authority on the theory and practice of optimization. He is Research Professor of Management in Rice University's Jesse H. Jones Graduate School of Management and Research Professor and Noah Harding Professor Emeritus of computational and applied mathematics at Rice University's Department of Computational and Applied Mathematics.

Dr. Bixby has held academic positions at Cornell University, University of Kentucky, and Northwestern University. He has held visiting faculty positions at University of Wisconsin-Madison; Institut fur Operations Research in Bonn, Germany; Institut fur Mathematik der Universitat Augsburg, Germany; and, he received a Humboldt Foundation Senior Scientist Award which supported his work at the Konrad-Zuse Zentrum fur Informations Technik and the Technische Universitat in Berlin, Germany.

Dr. Bixby is Chairman of the Scientific Advisory Board for the Matheon DFG Research Center, Mathematics for Key Technologies (www.matheon.de). He is formerly Vice President and President of the Mathematical Programming Society and co-founder of CPLEX Optimization. CPLEX Optimization was sold to ILOG, Inc. in 1997. Dr. Bixby was an ILOG board member from 1997 to 2000, President of the ILOG Technical Advisory Board, and ILOG's Chief Scientific Officer. In 1997, Dr. Bixby was elected to the National Academy of Engineering and is a charter member of The Academy of Medicine, Engineering and Science of Texas (TAMEST).

Robert Bixby earned a B.S. in Industrial Engineering from the University of California-Berkeley and an M.S. and Ph.D. in Operations Research from Cornell University.

What you think is rational in fact isn't rational. So companies have exactly as you say, they have enormous hidden costs. The biggest of which are the people cost. The people know how to run the applications that they have. So you have to ... I mean there's a general lesson and that is if you're ...(Full transcript available to logged in subscribers.).

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Bob Bixby videos

Video 1 of 13 Bob Bixby Discusses Academic Background
  • Bob Bixby - Interview - Rice University
  • 4/22/2008
  • Bob Bixby
  • 4 min. 0 sec.
Video 2 of 13 Bob Bixby States Engineers Should Get Some Business Experience Though That Was Not Part of His Path
  • Bob Bixby - Interview - Rice University
  • 4/22/2008
  • Bob Bixby
  • 1 min. 20 sec.
Video 3 of 13 Bob Bixby Discusses Coming To The Business Arena Via A Technical Backdoor
  • Bob Bixby - Interview - Rice University
  • 4/22/2008
  • Bob Bixby
  • 3 min. 33 sec.
Video 4 of 13 Bob Bixby States Importance of Getting Business People On Board If You Don't Have The Skill To Commercialize a Technology On Your Own
  • Bob Bixby - Interview - Rice University
  • 4/22/2008
  • Bob Bixby
  • 3 min. 54 sec.
Video 5 of 13 Bob Bixby States Due Diligence In Hiring Is important - But You Also Need To Trust Your Instincts
  • Bob Bixby - Interview - Rice University
  • 4/22/08
  • Bob Bixby
  • 1 min. 26 sec.
Video 6 of 13 Bob Bixby Discusses Application of His Optimization Technology
  • Bob Bixby - Interview - Rice University
  • 4/22/2008
  • Bob Bixby
  • 5 min. 1 sec.
Video 7 of 13 Bob Bixby Discusses Embedding of the Optimization Technology
  • Bob Bixby - Interview - Rice University
  • 4/22/2008
  • Bob Bixby
  • 4 min. 43 sec.
Video 8 of 13 Bob Bixby Discusses Surprises In The Commercialization Process
  • Bob Bixby - Interview - Rice University
  • 4/22/2008
  • Bob Bixby
  • 2 min. 16 sec.
Video 9 of 13 Bob Bixby Discusses Importance of Understanding Customer Pain Points and Using That as a Sales Tool
  • Bob Bixby - Interview - Rice University
  • 4/22/2008
  • Bob Bixby
  • 2 min. 36 sec.
Video 10 of 13 Bob Bixby Shares Thoughts on Selling The Company
  • Bob Bixby - Interview - Rice University
  • 4/22/2008
  • Bob Bixby
  • 1 min. 24 sec.
Video 11 of 13 Bob Bixby States Market Has Grown Because Customers No Longer Have To Be As Mathematically Savvy To Understand Product
  • Bob Bixby - Interview - Rice University
  • 4/22/2008
  • Bob Bixby
  • 2 min. 49 sec.
Video 12 of 13 Bob Bixby States Importance of Focusing on Execution
  • Bob Bixby - Interview - Rice University
  • 4/22/2008
  • Bob Bixby
  • 2 min. 52 sec.
Video 13 of 13 Bob Bixby States Importance Of Becoming a Good Listener and Giving Customer What They Want
  • Bob Bixby - Interview - Rice University
  • 4/22/2008
  • Bob Bixby
  • 0 min. 44 sec.

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Bob Bixby Discusses Importance of Understanding Customer Pain Points and Using That as a Sales Tool
  • Bob Bixby - Interview - Rice University
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