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Jim Farrell Discusses Company Growth

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Total Case Duration :

  • Date Added : 9/29/2010
  • Clip Duration : 2 min. 48 sec.

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James Farrell

  • Founder, f'Real
  • male
  • Caucasian
  • 1957 (Age: 64 years old)
  • James Farrell - Interview - Evolution of Company f'Real
  • Video 1 of 17 in this Case
  • View All Available Videos

Biography

Jim Farrell is the founder and President of f'Real! Foods.

After graduating college in 1979, Farrell founded a company which designed and manufactured insulation systems for commercial greenhouses based on his Master of Engineering design project to reduce greenhouse energy usage by 80+%, receiving a patent for the design of the system in partnership with the Cornell University Technology Transfer Office. This business was successful for a period of time, but ultimately closed when the price of oil dropped to less than half of its late 1970s highs.

Farrell next attended Harvard Business School and received his MBA in 1985. Upon graduation from Harvard, Jim moved to San Francisco to join McKinsey & Company as a senior management consultant specializing in Corporate Strategy with an emphasis on Change Management, which focuses on moving beyond corporate strategy to accomplish successful implementation of the strategy. He later joined Dreyer's-Edy's Grand Ice Cream as General Manager of their FoodService business unit as Dreyer's-Edy's worked to successfully complete their national roll out from their West Coast roots.

While at Dreyer's-Edy's, Jim conceived of the product concept upon which his current company, f'REAL! Foods, is based. Jim founded f'REAL! Foods to pursue a new approach to making frozen blended beverages such as milkshakes, fruit smoothies and frozen cappuccinos. The concept utilizes a f'REAL! patented blender, which blends up frozen drinks right in their serving cups. The serving cups are shipped to retail locations with all of the ingredients for their drinks pre-frozen into the cups.

Jim Farrell graduated from Cornell University with Bachelor of Science and Master of Engineering degrees in Agricultural Engineering. He received his MBA from Harvard.

We're probably 40% bigger than we were then, so approaching another 50%, let's say. That's both in terms of revenue, but also people. Certainly, in terms of complexity of our business as it grows, there are more and more things we have to keep track of. We've had a lot of growth. Our business seg...(Full transcript available to logged in subscribers.).

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James Farrell videos

Video 1 of 17 Jim Farrell Discusses Company Growth
  • James Farrell - Interview - Evolution of Company f'Real
  • 9/29/2010
  • James Farrell
  • 2 min. 48 sec.
Video 2 of 17 Jim Farrell Discusses Growing Company And Growing People
  • James Farrell - Interview - Evolution of Company f'Real
  • 9/29/2010
  • James Farrell
  • 2 min. 25 sec.
Video 3 of 17 Jim Farrell Discusses Importance of Hiring Smart And Fitting Employees with Company Culture
  • James Farrell - Interview - Evolution of Company f'Real
  • 9/29/2010
  • James Farrell
  • 3 min. 23 sec.
Video 4 of 17 Jim Farrell Discusses Challenge of Promoting From Within When You Are A Small Company
  • James Farrell - Interview - Evolution of Company f'Real
  • 9/29/2010
  • James Farrell
  • 2 min. 42 sec.
Video 5 of 17 Jim Farrell Explains Decision To Use Internal Funding
  • James Farrell - Interview - Evolution of Company f'Real
  • 9/29/2010
  • James Farrell
  • 4 min. 59 sec.
Video 6 of 17 Jim Farrell States Managing Costs Is Essential
  • James Farrell - Interview - Evolution of Company f'Real
  • 9/29/2010
  • James Farrell
  • 1 min. 40 sec.
Video 7 of 17 Jim Farrell Discusses Company Always Seeking To Grow
  • James Farrell - Interview - Evolution of Company f'Real
  • 9/29/2010
  • James Farrell
  • 2 min. 3 sec.
Video 8 of 17 Jim Farrell Discusses Balancing the Pressure To Grow Company With Need To Maintain Culture
  • James Farrell - Interview - Evolution of Company f'Real
  • 9/29/2010
  • James Farrell
  • 1 min. 20 sec.
Video 9 of 17 Jim Farrell Discusses Hiring And Bringing People Into Company Culture
  • James Farrell - Interview - Evolution of Company f'Real
  • 9/29/2010
  • James Farrell
  • 1 min. 20 sec.
Video 10 of 17 Jim Farrell States Importance of Having Innovation As Core Of The Business
  • James Farrell - Interview - Evolution of Company f'Real
  • 9/29/2010
  • James Farrell
  • 4 min. 24 sec.
Video 11 of 17 Jim Farrell Shares Anecdote On Learning From Lessons And Moving On
  • James Farrell - Interview - Evolution of Company f'Real
  • 9/29/2010
  • James Farrell
  • 2 min. 23 sec.
Video 12 of 17 Jim Farrell Explains Innovation Can Be Realized In Different Forms
  • James Farrell - Interview - Evolution of Company f'Real
  • 9/29/2010
  • James Farrell
  • 2 min. 14 sec.
Video 13 of 17 Jim Farrell Discusses Company Culture And His Definition of Success
  • James Farrell - Interview - Evolution of Company f'Real
  • 9/29/2010
  • James Farrell
  • 8 min. 11 sec.
Video 14 of 17 Jim Farrell Explains Knowing And Caring For Soul Of Company
  • James Farrell - Interview - Evolution of Company f'Real
  • 9/29/2010
  • James Farrell
  • 2 min. 10 sec.
Video 15 of 17 Jim Farrell Discusses Employee Engagement At f'Real
  • James Farrell - Interview - Evolution of Company f'Real
  • 9/29/2010
  • James Farrell
  • 2 min. 2 sec.
Video 16 of 17 Jim Farrell Shares Thoughts on Corporate Ethics
  • James Farrell - Interview - Evolution of Company f'Real
  • 9/29/2010
  • James Farrell
  • 1 min. 30 sec.
Video 17 of 17 Jim Farrell Explains Customers Are Partners
  • James Farrell - Interview - Evolution of Company f'Real
  • 9/29/2010
  • James Farrell
  • 1 min. 51 sec.

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