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Kevin Malchoff Discusses Academic and Professional Background

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  • Date Added : 9/27/2007
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Kevin Malchoff

  • Group President, Rich Products Corporation
  • male
  • Caucasian
  • 1952 (Age: 70 years old)
  • Kevin Malchoff - Panel on Marketing - Rich Products Corporation
  • Video 1 of 4 in this Case
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Biography

Kevin R. Malchoff is the Group president of International at Rich's. Malchoff joined the company in 1981 and served in many marketing leadership roles until his appointment as group president, US/Canada in 2004. In this role, Malchoff was responsible for overseeing all of Rich's food service and in-store bakery businesses in the US and Canada.

Kevin Malchoff received a Bachelor of Science Degree from Cornell University in 1974, majoring in Agricultural Economics, and an MBA in Marketing from Cornell's Johnson School of Business in 1975.

I graduated from the undergraduate program here in 1974, when I got my MBA, then the following year with a major in marketing and then went to work right out of school for General Foods and built the first program they had us do was go out and field sales even though I was an MBA, had the marketing ...(Full transcript available to logged in subscribers.).

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Kevin Malchoff videos

Video 1 of 4 Kevin Malchoff Discusses Academic and Professional Background
  • Kevin Malchoff - Panel on Marketing - Rich Products Corporation
  • 9/27/2007
  • Kevin Malchoff
  • 0 min. 0 sec.
Video 2 of 4 Kevin Malchoff States Consumers Are Different Between Countries and Cities and Marketing Has To Reflect That
  • Kevin Malchoff - Panel on Marketing - Rich Products Corporation
  • 9/27/2007
  • Kevin Malchoff
  • 0 min. 0 sec.
Video 3 of 4 Kevin Malchoff States Company Will Perform Market Research Before Entering A New Country
  • Kevin Malchoff - Panel on Marketing - Rich Products Corporation
  • 9/27/2007
  • Kevin Malchoff
  • 0 min. 0 sec.
Video 4 of 4 Kevin Malchoff Discusses Challenge of Implementing Price Increases
  • Kevin Malchoff - Panel on Marketing - Rich Products Corporation
  • 9/27/2007
  • Kevin Malchoff
  • 0 min. 0 sec.