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Irene Rosenfeld Shares Background on Kraft and Discusses First 100 Days As CEO

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  • Date Added : 10/18/2007
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Irene Rosenfeld

  • CEO, Kraft Foods, Inc,
  • female
  • Caucasian
  • 1954 (Age: 67 years old)
  • Irene Rosenfeld - Lecture - Kraft Foods, Inc.
  • Video 1 of 9 in this Case
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Biography

Irene Rosenfeld is CEO of Kraft Foods Inc., having been appointed June 26, 2006.

Rosenfeld had spent more than 20 years with Kraft and General Foods before joining Frito-Lay, a division of PepsiCo, in 1994, and rejoining Kraft as president of Kraft Canada in 2000. Rosenfeld left Kraft to become CEO of Frito-Lay in 2004 before returning to Kraft in June 2006.

Rosenfeld is a food industry veteran. She began her career with General Foods in 1981 as Associate Market Research Manager. She spent more than 20 years with Kraft. During that time, she advanced in a variety of leadership roles, spanning numerous Kraft businesses in the US, Canada and Mexico.

Early in her career, Rosenfeld served as Associate Product Manager on Country Time Lemonade. From there, she moved through successively more responsible positions, driving innovation. In 1991 she was named Executive Vice President and General Manager of the Beverages Division. Three years later, Rosenfeld was named Executive Vice President and General Manager of the Desserts & Snacks Division.

In 1996, Rosenfeld became President of Kraft Canada, that nation's largest packaged food company. In 2000, in addition to her responsibilities in Canada, she was named Group Vice President, Kraft Foods, and President of Operations, Technology and Procurement. In February 2001, Mexico, Puerto Rico and Information Systems were added to her responsibilities.

Among Rosenfeld's many accomplishments at Kraft, she led the highly successfully integration of the Nabisco acquisition. In addition, she has led the restructuring and turnaround of a number of key businesses. She also served on the senior team that led Kraft's Initial Public Offering in 2001.

Irene Rosenfeld received bachelor, master, and doctorate degrees from Cornell University.

I'd like to tell you our story within the context of six rules of the road that are guiding our actions and providing the foundation for our growth plan. They're very simple rules but they're quite powerful. The first is to get the right people on the bus, the second is to engage their hearts and m...(Full transcript available to logged in subscribers.).

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Irene Rosenfeld videos

Video 1 of 9 Irene Rosenfeld Shares Background on Kraft and Discusses First 100 Days As CEO
  • Irene Rosenfeld - Lecture - Kraft Foods, Inc.
  • 10/18/2007
  • Irene Rosenfeld
  • 0 min. 0 sec.
Video 2 of 9 Irene Rosenfeld Discusses Decision To Change Leadership At Kraft To Focus on Growth
  • Irene Rosenfeld - Lecture - Kraft Foods, Inc.
  • 10/18/2007
  • Irene Rosenfeld
  • 0 min. 0 sec.
Video 3 of 9 Irene Rosenfeld Discusses Decision To Reframe Categories
  • Irene Rosenfeld - Lecture - Kraft Foods, Inc.
  • 10/18/2007
  • Irene Rosenfeld
  • 0 min. 0 sec.
Video 4 of 9 Irene Rosenfeld Discusses Vision Of Sales Force As Competitive Advantage
  • Irene Rosenfeld - Lecture - Kraft Foods, Inc.
  • 10/18/2007
  • Irene Rosenfeld
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Video 5 of 9 Irene Rosenfeld Discusses Kraft's Focus Change and Shares Lessons Learned From Tassimo Campaign
  • Irene Rosenfeld - Lecture - Kraft Foods, Inc.
  • 10/18/2007
  • Irene Rosenfeld
  • 0 min. 0 sec.
Video 6 of 9 Irene Rosenfeld Discusses Value of Sharing Stories Within A Company
  • Irene Rosenfeld - Lecture - Kraft Foods, Inc.
  • 10/18/2007
  • Irene Rosenfeld
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Video 7 of 9 Irene Rosenfeld Shares Results From Her Six Rules of The Road
  • Irene Rosenfeld - Lecture - Kraft Foods, Inc.
  • 10/18/2007
  • Irene Rosenfeld
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Video 8 of 9 Irene Rosenfeld States Environmental Efforts Are Right For the World AND For Business
  • Irene Rosenfeld - Lecture - Kraft Foods, Inc.
  • 10/18/2007
  • Irene Rosenfeld
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Video 9 of 9 Irene Rosenfeld Shares Thoughts On Managing Price Increases
  • Irene Rosenfeld - Lecture - Kraft Foods, Inc.
  • 10/18/2007
  • Irene Rosenfeld
  • 0 min. 0 sec.

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