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Alison Gerlach Discusses Foundation of Allies Edibles

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Total Case Duration :

  • Date Added : 10/30/2006
  • Clip Duration : 2 min. 12 sec.

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Alison Gerlach

  • Founder, Allie's Edibles
  • female
  • Caucasian
  • 1971 (Age: 50 years old)
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • Video 1 of 19 in this Case
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Biography

Alison Gerlach is a successful entrepreneur and business executive with expertise in and passion for building businesses. After doing extensive research in optimizing the business start-up process, Gerlach went on to build businesses in industries including technology, entertainment services, consumer packaged goods, and professional services. Prior to her entrepreneurial endeavors, she was a strategic management consultant and an overseas investment banker.

In addition to building and growing her current venture, "Allie's Edibles", Gerlach spends a great deal of her time teaching, consulting to both start-up and large corporations, and giving lectures to both business and academic audiences on optimizing the business start-up process.

Alison Gerlach earned a BA in economics from Cornell University and an MBA from MIT's Sloan School of Management.

So I started this chocolate company. It's the very first company I started where I actually was involved with the product. All of my former companies that I started or helped to build I did not maintain a domain expertise in that area. My passion, my expertise is absolutely in building the compan...(Full transcript available to logged in subscribers.).

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Alison Gerlach videos

Video 1 of 19 Alison Gerlach States Starting A Company Is Like Jumping Off A Cliff
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 13 sec.
Video 2 of 19 Alison Gerlach States Entrepreneurs Need To Be Visionaries
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 0 min. 52 sec.
Video 3 of 19 Alison Gerlach States Importance of Seeing Big Picture
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 43 sec.
Video 4 of 19 Alison Gerlach Discusses Personal Philosophy on Capitalism
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 14 sec.
Video 5 of 19 Alison Gerlach Discusses Decision To Get MBA At MIT
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 44 sec.
Video 6 of 19 Alison Gerlach Discusses Foundation of Allies Edibles
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 12 sec.
Video 7 of 19 Alison Gerlach States She Doesn't Feel She Has Made Any Sacrifices To Achieve Work-Life Balance
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 33 sec.
Video 8 of 19 Alison Gerlach States Importance of Being In Company For the Money and The Long Term Value
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 45 sec.
Video 9 of 19 Alison Gerlach States Importance of Having a Core With a Solid Revenue Stream
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 26 sec.
Video 10 of 19 Alison Gerlach States The Best Ideas Aren't Always Critical To Building a Great Company
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 9 sec.
Video 11 of 19 Alison Gerlach Discusses Importance of Having a Strong Management Team
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 0 min. 37 sec.
Video 12 of 19 Alison Gerlach Discusses Importance of Timing and Networking
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 0 min. 46 sec.
Video 13 of 19 Alison Gerlach Discusses Techniques For Building a Network
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 23 sec.
Video 14 of 19 Alison Gerlach Shares Thoughts on Different Types of Innovation
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 19 sec.
Video 15 of 19 Alison Gerlach Discusses Difference Between Products That Are Nice-To-Have Versus Need-To-Have
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 0 min. 52 sec.
Video 16 of 19 Alison Gerlach Discusses Technological, Operational and Marketing Risk
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 3 min. 17 sec.
Video 17 of 19 Alison Gerlach States Importance of Preparation
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 10 sec.
Video 18 of 19 Alison Gerlach States Importance of Hiring The Talent That You Don't Have Personally
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 0 min. 24 sec.
Video 19 of 19 Alison Gerlach Shares Thoughts on The Entrepreneurial Ride
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 11 sec.