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William Perez Discusses How Wrigley Makes A Decision To Enter Foreign Market

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  • Date Added : 9/27/2007
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William Perez

  • President, Wm. Wrigley Jr. Company
  • male
  • Hispanic
  • 1947 (Age: 73 years old)
  • William Perez - Panel on Marketing - Wm. Wrigley Jr. Company
  • Video 1 of 5 in this Case
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Biography

William D. Perez succeeded William Wrigley, Jr. II as CEO of Wm. Wrigley Jr. Company, the world's largest chewing-gum manufacturer. He is the first person outside the Wrigley family to head the 116-year-old company.

Previously, he succeeded Phil Knight as CEO of Nike, Inc and served from November 2004 until his announcement on January 23, 2006 that he was resigning from Nike due to disagreements with Nike founder and chairman Philip Knight over how to run the company. Previous to his position at Nike, Perez worked for eight years as president and CEO of S. C. Johnson & Son.

Bill Perez received his undergraduate degree from Cornell University and a graduate degree from the Thunderbird School of Global Management.

You know, Wrigley's for a long time and so you look at the economics, purchasing power, you look to see whether your products are being consumed, see whether or not some of your market opportunities have already been capitalized some by a competitor. If they have, that diminishes the opportunity an...(Full transcript available to logged in subscribers.).

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William Perez videos

Video 1 of 5 William Perez Discusses Professional Experience In Family and Non-Family Run Companies
  • William Perez - Panel on Marketing - Wm. Wrigley Jr. Company
  • 9/27/2007
  • William Perez
  • 0 min. 0 sec.
Video 2 of 5 William Perez States Sales Experience Is Important To Gain Understanding of Customers
  • William Perez - Panel on Marketing - Wm. Wrigley Jr. Company
  • 9/27/2007
  • William Perez
  • 0 min. 0 sec.
Video 3 of 5 William Perez States Companies Need To Balance Cost and Customer When Marketing Internationally
  • William Perez - Panel on Marketing - Wm. Wrigley Jr. Company
  • 9/27/2007
  • William Perez
  • 0 min. 0 sec.
Video 4 of 5 William Perez Discusses How Wrigley Makes A Decision To Enter Foreign Market
  • William Perez - Panel on Marketing - Wm. Wrigley Jr. Company
  • 9/27/2007
  • William Perez
  • 0 min. 0 sec.
Video 5 of 5 William Perez Discusses Innovation and Opportunity In Asian Markets
  • William Perez - Panel on Marketing - Wm. Wrigley Jr. Company
  • 9/27/2007
  • William Perez
  • 0 min. 0 sec.