Susan & Amy Machamer (a mother and daughter team, respectively) and their family are owners of Hurd Orchards, a fruit grower in operation since the early 1800's. Their product line has diversified into wholesale and retail produce, processed "jar products", a bakery, and foodservice. The term "jar products" refers to their lines of jams, jellies, brandy fruits, pickles, vinegars, chutneys, sauces, and cordials. This diversification is the result of innovation, product development, and effective niche marketing. The company has successfully differentiated their high quality products by developing their products along with their brand image. The company shows remarkable tenacity and desire to stay true to their philosophy and mission of sustaining production of quality fruit products.
Susan: We came up with an idea of a collection of products that we might find a fresh product by walking down one of lanes. You know, there were the strawberries and there were the cherries. And we came across these products mentally and were able to put them together in a collection of four differ...(Full transcript available to logged in subscribers.).
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