( 607) 227-8695 info@prendismo.com

John Cayer Discusses Decision To Enter Career of Brand Management and Role of Brand Manager

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 10/1/2005
  • Clip Duration : 3 min. 11 sec.

Playlists

Please Login to create playlists

John Cayer

  • , SC Johnson
  • male
  • Caucasian
  • 1968 (Age: 53 years old)
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • Video 1 of 15 in this Case
  • View All Available Videos

Biography

John Cayer has worked in Brand Management at SC Johnson for the past 10 years.

John Cayer is a graduate of Cornell University.

You know, one of the reasons I went into brand management is I come from a family of small business owners. My dad owned a small coffee company. And I always enjoyed that sort of small business atmosphere. And then when I got to a big company like SC Johnson I got working on a brand and it was th...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

John Cayer videos

Video 1 of 15 John Cayer Shares Professional Background In Brand Management
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 1 min. 2 sec.
Video 2 of 15 John Cayer Discusses Background of Brand Management
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 3 min. 47 sec.
Video 3 of 15 John Cayer Defines Difference Between A Product and a Brand
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 2 min. 21 sec.
Video 4 of 15 John Cayer Shares Thoughts on Concept of Consumer Insight
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 2 min. 48 sec.
Video 5 of 15 John Cayer Discusses Brand Equity
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 3 min. 9 sec.
Video 6 of 15 John Cayer Discusses Mystery of Determining Return on Advertising Dollar
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 0 min. 52 sec.
Video 7 of 15 John Cayer Discusses Value of Brand To The Consumer And the Company
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 2 min. 33 sec.
Video 8 of 15 John Cayer Discusses Decision To Enter Career of Brand Management and Role of Brand Manager
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 3 min. 11 sec.
Video 9 of 15 Jaime Allen Discusses Academic and Professional Background
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 1 min. 53 sec.
Video 10 of 15 Jaime Allen Discusses Progression of Career at SC Johnson
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 2 min. 28 sec.
Video 11 of 15 Jaime Allen States Brand Managers Are At Center of Marketing Wheel
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 2 min. 56 sec.
Video 12 of 15 Jaime Allen Discusses Role of Brand Manager
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 2 min. 5 sec.
Video 13 of 15 Jaime Allen Shares Example of Problem With New Fresh Brush Product Being Developed
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 1 min. 47 sec.
Video 14 of 15 Jaime Allen Discusses Decision To Scrap Existing Inventory And Fix Product Prior To Launch
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 2 min. 22 sec.
Video 15 of 15 Jaime Allen Discusses Typical Week In The Life Of An Assistant Brand Manager
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 6 min. 9 sec.

RELATED VIDEOS

John Cayer Discusses Background of Brand Management
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 3 min. 47 sec.
John Cayer Discusses Decision To Enter Career of Brand Management and Role of Brand Manager
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 3 min. 11 sec.
Jaime Allen States Brand Managers Are At Center of Marketing Wheel
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 2 min. 56 sec.
Jaime Allen Discusses Role of Brand Manager
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 2 min. 5 sec.
Wayne Meichner Discusses Challenge of Brand Management
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 1 min. 31 sec.
Barbara Lang Discusses Concept of Brand Footprint
  • Barbara Lang - Interview - RTR Ideas
  • 8/9/2006
  • Barbara Lang
  • 1 min. 27 sec.
Barbara Lang Shares Thoughts on Good and Bad Branding
  • Barbara Lang - Interview - RTR Ideas
  • 8/9/2006
  • Barbara Lang
  • 0 min. 45 sec.
John Bello States Ultimately, A Brand Must Stand On Its Own
  • John Bello - Interview - SoBe Beverage Company
  • 5/5/2006
  • John Bello
  • 3 min. 3 sec.
Matt Ackerson Discusses Next Stage of Scrimple.com's Funding
  • Matt Ackerson - Interview - Scrimple.com
  • 12/5/2007
  • Matt Ackerson
  • 1 min. 30 sec.
Wayne Meichner Discusses Challenge In Maintaining Ralph Lauren Brand Presence
  • Wayne Meichner - Interview - Polo Ralph Lauren
  • 4/4/2008
  • Wayne Meichner
  • 1 min. 33 sec.