From 1997 until joining CCTEC in 1999, John was President of Aureus, Inc., a management consulting firm. The firm focused on technology start-up companies. Prior to starting Aureus, Inc., John was president of Brenner Home & Garden, a full-service landscaping and construction company serving central New York State for nine years. John received a B.S. in plant science from the University of New Hampshire, an M.S. in science education from Syracuse University and an M.B.A. from Cornell University.
Well every time you saw a business plan coming up, when you write a business plan, you don't write it in a void. It's almost entirely based upon market research. Technology valuation is a really a function of market research, and the metrics of how you'll enter that marketplace. So whenever you s...(Full transcript available to logged in subscribers.).
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John Brenner States Faculty Research Can Turn Into Licensed Material Which Can Derive Revenue To Run The University
John Brenner Provides History of Ezra Cornell's Inventions Which Led To Founding Of Cornell University
John Brenner Shares Background on Bayh-Dole Act and Cornell Center for Technology Enterprise and Commercialization
John Brenner Discusses Developing a Startup To Transfer Product To Large Established Company
