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John Brenner Shares Thoughts on Valuation

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Total Case Duration :

  • Date Added : 3/28/2005
  • Clip Duration : 1 min. 18 sec.

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John Brenner

  • , Cornell University
  • male
  • Caucasian
  • 1963 (Age: 58 years old)
  • John Brenner - Lecture - Technology Transfer
  • Video 1 of 24 in this Case
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Biography

From 1997 until joining CCTEC in 1999, John was President of Aureus, Inc., a management consulting firm. The firm focused on technology start-up companies. Prior to starting Aureus, Inc., John was president of Brenner Home & Garden, a full-service landscaping and construction company serving central New York State for nine years.

John received a B.S. in plant science from the University of New Hampshire, an M.S. in science education from Syracuse University and an M.B.A. from Cornell University.

Well every time you saw a business plan coming up, when you write a business plan, you don't write it in a void. It's almost entirely based upon market research. Technology valuation is a really a function of market research, and the metrics of how you'll enter that marketplace. So whenever you s...(Full transcript available to logged in subscribers.).

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John Brenner videos

Video 1 of 24 John Brenner Discusses Ways In Which Cornell Disseminates Research
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 1 min. 50 sec.
Video 2 of 24 John Brenner States Faculty Research Can Turn Into Licensed Material Which Can Derive Revenue To Run The University
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 1 min. 17 sec.
Video 3 of 24 John Brenner Provides History of Ezra Cornell's Inventions Which Led To Founding Of Cornell University
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 2 min. 55 sec.
Video 4 of 24 John Brenner Shares Background on Bayh-Dole Act and Cornell Center for Technology Enterprise and Commercialization
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 2 min. 20 sec.
Video 5 of 24 John Brenner Discusses Mission of C-Tech (Cornell Center for Technology Enterprise and Commercialization) To Assist In Technology Transfer
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 3 min. 44 sec.
Video 6 of 24 John Brenner Discusses Business Planning and Startup Companies Within The University Setting And Associated Conflicts of Interest
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 2 min. 40 sec.
Video 7 of 24 John Brenner Discusses Excitement In Turning Research Into A Startup Company
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 2 min. 13 sec.
Video 8 of 24 John Brenner Discusses Developing a Startup To Transfer Product To Large Established Company
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 2 min. 34 sec.
Video 9 of 24 John Brenner Shares Example of Marketing a Biodetector
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 3 min. 30 sec.
Video 10 of 24 John Brenner Describes How C-Tech Transfers An Invention Into A Company
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 3 min. 19 sec.
Video 11 of 24 John Brenner Discusses Creating Business Plan and Getting Initial Funding For Startup
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 2 min. 58 sec.
Video 12 of 24 John Brenner Discusses Competition For Patents and Syndication
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 4 min. 34 sec.
Video 13 of 24 John Brenner Discusses Leadership of Companies and Initial Investment
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 2 min. 23 sec.
Video 14 of 24 John Brenner States Grants Often Provide Significant Funding To Support Research
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 1 min. 14 sec.
Video 15 of 24 John Brenner Discusses Patent Portfolio of Cornell University
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 1 min. 46 sec.
Video 16 of 24 John Brenner Discusses Options With Regards To Their Use At C-Tech
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 4 min. 17 sec.
Video 17 of 24 John Brenner Discusses C-Tech's Current Customer Base
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 1 min. 27 sec.
Video 18 of 24 John Brenner Discusses Licensing Strategy
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 2 min. 44 sec.
Video 19 of 24 John Brenner Shares Thoughts on Dot Coms and Importance of Strong Networks
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 2 min. 52 sec.
Video 20 of 24 John Brenner Discusses Ownership Disputes
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 2 min. 22 sec.
Video 21 of 24 John Brenner Discusses Cornell's Position on Licensing, Patenting and Ownership
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 1 min. 22 sec.
Video 22 of 24 John Brenner Shares Thoughts on Valuation
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 1 min. 18 sec.
Video 23 of 24 John Brenner Defines SWAG
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 0 min. 31 sec.
Video 24 of 24 John Brenner Discusses Costs Associated With A Startup
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 1 min. 29 sec.

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John Brenner Shares Thoughts on Valuation
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
  • John Brenner
  • 1 min. 18 sec.
John Brenner Defines SWAG
  • John Brenner - Lecture - Technology Transfer
  • 3/28/2005
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  • 0 min. 31 sec.