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Michael Glos States Pricing Is Done on Product By Product Basis

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Total Case Duration :

  • Date Added : 2/22/2001
  • Clip Duration : 0 min. 56 sec.

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Michael Glos

  • Co-owner, Kingbird Farms
  • male
  • Caucasian
  • 1971 (Age: 50 years old)
  • Michael and Karma Glos - Interview - Kingbird Farms
  • Video 1 of 17 in this Case
  • View All Available Videos

Biography

Michael and Karma Glos began their small, diversified organic farm in Berkshire, New York, located 20 miles east of Ithaca, in 1996. Since then, three of those years have included commercial operations.

They specialize in producing free-range organic meat (poultry, pork, beef) and organic herbs and specialty vegetables, and are certified by NOFA-NY Certified Organic LLC. All the vegetables, herbs and poultry are certified; the pork and beef are raised according to organic standards after 6 weeks of age.

The Glos' launched their business with no formal training, but relied on a love of farming and their experiences as farming apprentices.

We do it on a product-by-product basis. We don't necessarily do it on everything but we need to get an idea whether we are charging a price that we are making a profit from. We can also look at a few items that will -- maybe they'll bring people into our stand and we can afford to either be breaki...(Full transcript available to logged in subscribers.).

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Michael Glos videos

Video 1 of 17 Michael Glos Discusses Purpose of Starting Kingbird Farms
  • Michael and Karma Glos - Interview - Kingbird Farms
  • 2/2/2002
  • Michael Glos
  • 0 min. 25 sec.
Video 2 of 17 Michael Glos Outlines Certified Organic Products Offerings at Kingbird Farms
  • Michael and Karma Glos - Interview - Kingbird Farms
  • 2/2/2002
  • Michael Glos
  • 0 min. 38 sec.
Video 3 of 17 Michael Glos States Publicity Delivered the Farm's First Customers
  • Michael and Karma Glos - Interview - Kingbird Farms
  • 2/2/2002
  • Michael Glos
  • 0 min. 20 sec.
Video 4 of 17 Michael Glos Discusses Poultry Processing at Kingbird Farms
  • Michael and Karma Glos - Interview - Kingbird Farms
  • 2/2/2002
  • Michael Glos
  • 0 min. 14 sec.
Video 5 of 17 Michael Glos Discusses How Kingbird Farms Found Market Demand
  • Michael and Karma Glos - Interview - Kingbird Farms
  • 2/2/2002
  • Michael Glos
  • 1 min. 14 sec.
Video 6 of 17 Michael Glos Discusses Pre-Ordering and Detemrining Market Potential
  • Michael and Karma Glos - Interview - Kingbird Farms
  • 2/2/2002
  • Michael Glos
  • 0 min. 37 sec.
Video 7 of 17 Michael Glos Discusses Expanded of Kingbird Farm's Customer Mailing List
  • Michael and Karma Glos - Interview - Kingbird Farms
  • 2/2/2002
  • Michael Glos
  • 0 min. 36 sec.
Video 8 of 17 Michael Glos Discusses Product Differentiation at Kingbird Farms
  • Michael and Karma Glos - Interview - Kingbird Farms
  • 2/2/2002
  • Michael Glos
  • 1 min. 19 sec.
Video 9 of 17 Michael Glos Shares Thoughts on How Kingbird Farms Keeps Up with Market Demand
  • Michael and Karma Glos - Interview - Kingbird Farms
  • 2/2/2002
  • Michael Glos
  • 0 min. 53 sec.
Video 10 of 17 Michael Glos Shares Thoughts on Pricing Strategy
  • Michael and Karma Glos - Interview - Kingbird Farms
  • 2/2/2002
  • Michael Glos
  • 0 min. 21 sec.
Video 11 of 17 Michael Glos Discusses Price Analysis and Production Costs
  • Michael and Karma Glos - Interview - Kingbird Farms
  • 2/2/2002
  • Michael Glos
  • 1 min. 27 sec.
Video 12 of 17 Michael Glos States Pricing Is Done on Product By Product Basis
  • Michael and Karma Glos - Interview - Kingbird Farms
  • 2/2/2002
  • Michael Glos
  • 0 min. 56 sec.
Video 13 of 17 Michael Glos Shares Thoughts on Need for a Formal Business Plan
  • Michael and Karma Glos - Interview - Kingbird Farms
  • 2/2/2002
  • Michael Glos
  • 0 min. 37 sec.
Video 14 of 17 Michael Glos Discusses Creation of Kingbird Farms Business Plan
  • Michael and Karma Glos - Interview - Kingbird Farms
  • 2/2/2002
  • Michael Glos
  • 2 min. 13 sec.
Video 15 of 17 Michael Glos Discusses Business Plan Value
  • Michael and Karma Glos - Interview - Kingbird Farms
  • 2/2/2002
  • Michael Glos
  • 1 min. 8 sec.
Video 16 of 17 Michael Glos Discusses Challenge of Business Learning Curve
  • Michael and Karma Glos - Interview - Kingbird Farms
  • 2/2/2002
  • Michael Glos
  • 0 min. 56 sec.
Video 17 of 17 Michael Glos Shares Thoughts on Entrepeneurship Related to Agriculture
  • Michael and Karma Glos - Interview - Kingbird Farms
  • 2/2/2002
  • Michael Glos
  • 0 min. 39 sec.

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