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Diane Eggert States Diversity In Marketing Is Critical For Farmers

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  • Date Added : 9/5/2007
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Diane Eggert

  • Executive Director, Farmers' Market Federation of New York
  • female
  • Caucasian
  • 1957 (Age: 64 years old)
  • Diane Eggert - Interview - Farmers' Market Federation of New York
  • Video 1 of 15 in this Case
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Biography

Diane Eggert is the Executive Director of the Farmers' Market Federation of New York and has been since its inception in 1998.

Under her leadership, the organization has developed a variety of programs and services to support and advance the farmers' market industry in New York State, including a commercial general liability insurance program for markets and participating vendors, market manager training programs, new market development in partnership with community organizations, market promotional programs, and a statewide farmers' market wireless EBT program. Eggert also works with several statewide organizations, committees and local agricultural boards of directors to focus attention on direct marketing farmers and the farmers market community.

Diane Eggert received her undergraduate degree from Cornell University.

I worked with a lot of direct marketing farmers over the years in various levels of success, different stages of their business, and I think one of the biggest things that has made them successful beyond being customer focused is diversity. Diversity in their product line, diversity in their market...(Full transcript available to logged in subscribers.).

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Diane Eggert videos

Video 1 of 15 Diane Eggert Shares Professional Background
  • Diane Eggert - Interview - Farmers' Market Federation of New York
  • 9/5/2007
  • Diane Eggert
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Video 2 of 15 Diane Eggert States Farmers Need To Remember That It Is All About The Customer
  • Diane Eggert - Interview - Farmers' Market Federation of New York
  • 9/5/2007
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Video 3 of 15 Diane Eggert States Diversity In Marketing Is Critical For Farmers
  • Diane Eggert - Interview - Farmers' Market Federation of New York
  • 9/5/2007
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Video 4 of 15 Diane Eggert Discusses Importance of Getting Customers To Migrate From One Venue To Another
  • Diane Eggert - Interview - Farmers' Market Federation of New York
  • 9/5/2007
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Video 5 of 15 Diane Eggert Shares Excitement In Recent Trend In Buying Local Products
  • Diane Eggert - Interview - Farmers' Market Federation of New York
  • 9/5/2007
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Video 6 of 15 Diane Eggert Shares Anecdote In Winning Over Customers
  • Diane Eggert - Interview - Farmers' Market Federation of New York
  • 9/5/2007
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Video 7 of 15 Diane Eggert States Farmers Must Grow Crops That Customers Want To Purchase
  • Diane Eggert - Interview - Farmers' Market Federation of New York
  • 9/5/2007
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Video 8 of 15 Diane Eggert States Importance Of Farmers Learning From Each Other With Regards To Marketing
  • Diane Eggert - Interview - Farmers' Market Federation of New York
  • 9/5/2007
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Video 9 of 15 Diane Eggert Discusses Challenges In Always Being Customer-Focused
  • Diane Eggert - Interview - Farmers' Market Federation of New York
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Video 10 of 15 Diane Eggert States Farmers Need To Remember That Competition Is From The Supermarkets Not The Neighboring Farmer
  • Diane Eggert - Interview - Farmers' Market Federation of New York
  • 9/5/2007
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Video 11 of 15 Diane Eggert Discusses Pricing Strategies In A Farmer's Market
  • Diane Eggert - Interview - Farmers' Market Federation of New York
  • 9/5/2007
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Video 12 of 15 Diane Eggert Discusses Personal Experiences In Farming
  • Diane Eggert - Interview - Farmers' Market Federation of New York
  • 9/5/2007
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Video 13 of 15 Diane Eggert States Farmers Should Take Advantage of Continuing Education During The Off Season
  • Diane Eggert - Interview - Farmers' Market Federation of New York
  • 9/5/2007
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Video 14 of 15 Diane Eggert States Farmer's Markets Bring Communities Together
  • Diane Eggert - Interview - Farmers' Market Federation of New York
  • 9/5/07
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Video 15 of 15 Diane Eggert Shares How Women's Roles Have Changed On The Family Farm
  • Diane Eggert - Interview - Farmers' Market Federation of New York
  • 9/5/2007
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