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Understanding Corporate Social Responsibility

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  • Clip Duration : 14 min. 55 sec.


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<p>Natalie Chanin is a filmmaker-turned-designer who intiated a community revitalization project that combines old-world craft with cutting edge style, and in the process turned a rural Alabama town into place coveted by the New York, Paris and Tokyo fashion crowd.</p> <p>"Project Alabama" is headquartered in Florence, Alabama, a small town in the foothills of the Appalachian mountains, where Chanin grew up. There, the designer employs local women -- former factory workers, retired teachers, widows, stay-at-home moms, and secretaries-- to help sew one-of-a-kind, handmade garments for her fashion line. </p> <p>Gathering together to work in circles reminiscent of the region's dwindling tradition of quilting, the women forge friendships while stitching, embroidering and beading Chanin's gorgeous designs. (Chanin initially used only vintage fabrics found at local thrift shops, but now relies on bulk shipments from the Salvation Army to fill all the orders). Chanin prepares her seamstresses for the task with lessons of mindfulness, instructing them to handle the thread with love as they sew. She believes that, "If you love your thread, it brings something to the wearer."</p> <p>Natalie Chanin studied environmental design at North Carolina State University.</p>

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