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Thevaki Thambirajah Discusses Branding in Fragrance Industry

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Total Case Duration :

  • Date Added : 10/19/2004
  • Clip Duration : 1 min. 30 sec.

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Thevaki Thambirajah

  • Founder, Independent Consultant - Media/Film
  • female
  • Asian
  • 1975 (Age: 46 years old)
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • Video 1 of 22 in this Case
  • View All Available Videos

Biography

Thevaki Thambirajah began her professional career in a large corporate environments. After spending a few yeears in a training program at Citibank, she opted to find a more intrapreneurial role within Revlon. When that opportunity didn't result in the level of creativity and flexibility she desired, she opted to venture out on her own as a consultant within the independent film industry. While working in the independent film arena fulfilled her passions, it failed to pay the bills. She returned to the corporate world, taking a position at Coty. She has since left that position and returned to the film world where she recently served as Production Office Assistant on the film "Heights" by Ismail Merchant and James Ivory. Thevaki Thambirajah is a graduate of Cornell University.

For them they had so many little brands. So they were pretty much like a manager of brands, versus Revlon, which was a Revlon brand, and many products under it. So they had more of a command and ability to get distribution. And then they would develop a concept. I mean perfume of all products, t...(Full transcript available to logged in subscribers.).

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Thevaki Thambirajah videos

Video 1 of 22 Thevaki Thambirajah Shares Educational and Professional Background
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 3 min. 49 sec.
Video 2 of 22 Thevaki Thambirajah Shares Thoughts on Entrepreneurship
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 0 min. 59 sec.
Video 3 of 22 Thevaki Thambirajah Discusses Decision To Start Career At Large Corporation, Citibank
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 2 min. 0 sec.
Video 4 of 22 Thevaki Thambirajah Discusses Decision to Leave Citibank And Join Revlon
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 2 min. 10 sec.
Video 5 of 22 Thevaki Thambirajah Shares Thoughts on the South Asian Market in the United States
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 1 min. 28 sec.
Video 6 of 22 Thevaki Thambirajah Discusses How To Target South Asian Market
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 1 min. 1 sec.
Video 7 of 22 Thevaki Thambirajah Discusses Leaving Corporate Environment of Revlon And Venturing Into Independent Film
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 1 min. 58 sec.
Video 8 of 22 Thevaki Thambirajah Discusses Returning To Corporate Life at Coty and Marketing Challenges in Consumer Products
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 1 min. 18 sec.
Video 9 of 22 Thevaki Thambirajah Discusses Branding in Fragrance Industry
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 1 min. 30 sec.
Video 10 of 22 Thevaki Thambirajah Discusses Merchant-Ivory Independent Films and Importance of Consistency in Branding
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 1 min. 2 sec.
Video 11 of 22 Thevaki Thambirajah Discusses Getting Job on Merchant-Ivory Film and Learning About Independent Film Industry
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 0 min. 53 sec.
Video 12 of 22 Thevaki Thambirajah Shares Thoughts on Movie Production Companies
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 1 min. 25 sec.
Video 13 of 22 Thevaki Thambirajah Discusses Funding For Independent Film Companies
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 1 min. 19 sec.
Video 14 of 22 Thevaki Thambirajah Shares Thoughts on Work-Life Balance and Independent Film As A Lifestyle
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 1 min. 21 sec.
Video 15 of 22 Thevaki Thambirajah Discusses Gender Issues In The Independent Film Industry
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 1 min. 51 sec.
Video 16 of 22 Thevaki Thambirajah States Differences In Male and Female Management Styles
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 1 min. 21 sec.
Video 17 of 22 Thevaki Thambirajah Shares Factors That Women Should Use In The Business Environment
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 0 min. 38 sec.
Video 18 of 22 Thevaki Thambirajah States Current Generation Seems To Place More Emphasis On Family In Making Work-Life Balance
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 0 min. 54 sec.
Video 19 of 22 Thevaki Thambirajah Shares Thoughts on Finding Balance With Work and Family
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 0 min. 57 sec.
Video 20 of 22 Thevaki Thambirajah Discusses Having The Courage To Make Professional Transitions
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 1 min. 3 sec.
Video 21 of 22 Thevaki Thambirajah Discusses Importance of Gaining Leadership Experiences as an Undergraduate
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 1 min. 4 sec.
Video 22 of 22 Thevaki Thambirajah Shares Thoughts on Teaching Leadership
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 1 min. 36 sec.

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