( 607) 227-8695 info@prendismo.com

Ron Vos Shares Challenge of Landing First Client and Importance of Being Creative

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 4/11/2002
  • Clip Duration : 4 min. 14 sec.

Playlists

Please Login to create playlists

Ron Vos

  • Founder, Hi Frequency Marketing Inc.
  • male
  • Caucasian
  • 1964 (Age: 58 years old)
  • Ron Vos - Lecture - Hi Frequency Marketing
  • Video 1 of 18 in this Case
  • View All Available Videos

Biography

Ron Vos is a young entrepreneur who started the company, Hi Frequency in 1995. Hi Frequency is an independent music-marketing firm that promotes for labels, concert halls, and distributors. The company uses over 60 field representatives (that are unpaid) to perform promoting in 50 markets across the country. Ron educates his reps so that they will have not only use the position as a resume builder but also gain a strong understanding of the music industry to help further their careers.

So one thing led to another and here is my opportunity. I am going to work this jazz record for Blue Note and because they want me to promote it to alternative audiences so there is some hip audiences here that are interested in this jazz thing. So I got the project. It was very hard. I mean get...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Ron Vos videos

Video 1 of 18 Ron Vos Shares Hi Frequency's Business Model
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 1 min. 13 sec.
Video 2 of 18 Ron Vos Shares Names of Bands That Company Promotes
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 0 min. 18 sec.
Video 3 of 18 Ron Vos Outlines Structure of Company, Hi Frequency
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 0 min. 32 sec.
Video 4 of 18 Ron Vos Discusses How Business Was Started
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 1 min. 12 sec.
Video 5 of 18 Ron Vos Shares Thoughts on Starting A Business
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 1 min. 51 sec.
Video 6 of 18 Ron Vos Discusses Thoughts About the Natural Marketplace
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 2 min. 31 sec.
Video 7 of 18 Ron Vos Discusses Importance of Knowing Your Pivot Point
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 1 min. 56 sec.
Video 8 of 18 Ron Vos Shares Challenge of Landing First Client and Importance of Being Creative
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 4 min. 14 sec.
Video 9 of 18 Ron Vos Stresses Importance of Creative Solutions Especially When Running Your Own Business
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 1 min. 21 sec.
Video 10 of 18 Ron Vos Shares Names of First Successful Clients
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 0 min. 36 sec.
Video 11 of 18 Ron Vos Discusses Importance of Networking and Interpersonal Skills
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 2 min. 11 sec.
Video 12 of 18 Ron Vos Discusses Growth of Company and Entry into New Markets
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 2 min. 0 sec.
Video 13 of 18 Ron Vos Discusses Cash Flow
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 3 min. 44 sec.
Video 14 of 18 Ron Vos Discusses How Company Built Non-Traditional Labor Model with Network of Field Reps
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 1 min. 39 sec.
Video 15 of 18 Ron Vos Discusses Importance of Creating a Corporate Identity
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 3 min. 17 sec.
Video 16 of 18 Ron Vos Discusses Sale of Majority Stake in Company to Disney and Later Repurchase
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 1 min. 31 sec.
Video 17 of 18 Ron Vos Discusses Qualities of Successful Entrepreneurs and Transitioning to Being a Good Manager
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 3 min. 25 sec.
Video 18 of 18 Ron Vos Shares Hi Frequency's Credo
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 1 min. 35 sec.

RELATED VIDEOS

Jeff Hawkins Discusses Undergraduate and Early Career Experiences
  • Jeff Hawkins - Lecture - Entrepreneurship, Palm Computing and Handspring
  • 10/10/2000
  • Jeff Hawkins
  • 2 min. 34 sec.
Ron Vos Shares Challenge of Landing First Client and Importance of Being Creative
  • Ron Vos - Lecture - Hi Frequency Marketing
  • 4/11/2002
  • Ron Vos
  • 4 min. 14 sec.
David McElroy Shares Thoughts on Science versus Business and the Importance of Finding a Company Willing to Take a Chance on You
  • David McElroy - Interview - Verdia
  • 5/1/2003
  • David McElroy
  • 0 min. 55 sec.
Jacie Stivers Discusses Challenges In Cash Flow In the Early Years
  • Jacie Stivers - Interview - Commercial Investment Real Estate
  • 6/25/2004
  • Jacie Stivers
  • 2 min. 1 sec.
Richard Loynd Shares Example of Mistake in Not Signing Michael Jordan At Converse
  • Richard Loynd - Interview - Furniture Brands International
  • 12/20/2004
  • Richard Loynd
  • 2 min. 5 sec.
Tom Szaky Shares Thoughts on Risk Of Dropping Out of School To Start Company
  • Tom Szaky & Steve Kurz - Lecture - TerraCycle
  • 10/31/2005
  • Tom Szaky
  • 2 min. 22 sec.
Tom Szaky Discusses Challenge of Creating a Logo
  • Tom Szaky & Steve Kurz - Lecture - TerraCycle
  • 10/31/2005
  • Tom Szaky
  • 3 min. 22 sec.
John Cannon Discusses Some of Nestle's Product Failures
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 1 sec.
Kurt Zitzner Discusses Challenge of Managing Employee Relationships In A Small Business
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 4 min. 26 sec.
John Bello Discusses SoBe's Relationship With Golfer, John Daly
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 52 sec.