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John Alexander Discusses Relying On Customer For Input and Incremental Improvement Suggestions

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  • Date Added : 4/19/12
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John Alexander

  • President and Founder, CBORD Group
  • male
  • Caucasian
  • 1953 (Age: 68 years old)
  • John Alexander - Lecture - Entrepreneur of the Year
  • Video 1 of 12 in this Case
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Biography

John Alexander is president and founder of The CBORD Group, Inc., a company inspired by his foodservice experience at Cornell University. While earning an undergraduate degree in physics, John worked in several capacities for the Department of Dining Services at Cornell, including managing the university's first two "Pickup Store" convenience stores. Later, as assistant business manager, he developed the dining department's systems for food production and cost control. John Alexander is a graduate of Cornell University

From the beginning, we have relied on our customers for a lot of input. The customer is not always right, but they're always the customer and you have to keep their place in your business straight. Our customers gave us a great deal of their time and information. And we tried to always remember ...(Full transcript available to logged in subscribers.).

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John Alexander videos

Video 1 of 12 John Alexander States Entrepreneurs See Limitless Opportunity
  • John Alexander - Lecture - Entrepreneur of the Year
  • 4/19/12
  • John Alexander
  • 0 min. 0 sec.
Video 2 of 12 John Alexander Discusses Founding of CBORD
  • John Alexander - Lecture - Entrepreneur of the Year
  • 4/19/12
  • John Alexander
  • 0 min. 0 sec.
Video 3 of 12 John Alexander States Importance of Asking For What You Need
  • John Alexander - Lecture - Entrepreneur of the Year
  • 4/19/12
  • John Alexander
  • 0 min. 0 sec.
Video 4 of 12 John Alexander Discusses Building The Business
  • John Alexander - Lecture - Entrepreneur of the Year
  • 4/19/12
  • John Alexander
  • 0 min. 0 sec.
Video 5 of 12 John Alexander Discusses Evolution of Company and Eventual Focus on Sales
  • John Alexander - Lecture - Entrepreneur of the Year
  • 4/19/12
  • John Alexander
  • 0 min. 0 sec.
Video 6 of 12 John Alexander Shares Advantages and Disadvantages of Being First To Market
  • John Alexander - Lecture - Entrepreneur of the Year
  • 4/19/12
  • John Alexander
  • 0 min. 0 sec.
Video 7 of 12 John Alexander Discusses Relying On Customer For Input and Incremental Improvement Suggestions
  • John Alexander - Lecture - Entrepreneur of the Year
  • 4/19/12
  • John Alexander
  • 0 min. 0 sec.
Video 8 of 12 John Alexander Shares Thoughts on Intellectual Property For Software
  • John Alexander - Lecture - Entrepreneur of the Year
  • 4/19/12
  • John Alexander
  • 0 min. 0 sec.
Video 9 of 12 John Alexander States Importance of Making Clients Happy
  • John Alexander - Lecture - Entrepreneur of the Year
  • 4/19/12
  • John Alexander
  • 0 min. 0 sec.
Video 10 of 12 John Alexander States Differentiation Can Happen Through Service, Price or Technology
  • John Alexander - Lecture - Entrepreneur of the Year
  • 4/19/12
  • John Alexander
  • 0 min. 0 sec.
Video 11 of 12 John Alexander Shares Thoughts About Building A Startup And Offers Advice To Future Entrepreneurs
  • John Alexander - Lecture - Entrepreneur of the Year
  • 4/19/12
  • John Alexander
  • 0 min. 0 sec.
Video 12 of 12 John Alexander Shares Celebration 2012 Keynote
  • John Alexander - Lecture - Entrepreneur of the Year
  • 4/19/12
  • John Alexander
  • 0 min. 0 sec.

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