Bruce Failing has been an entrepreneur, private equity and venture investor and turnaround specialist with successes in the areas of technology, media and consumer packaged goods. Over his 35-year career, Bruce has acted as CEO, founder, investor and board member of numerous growth companies, resulting in an IRR of 60%. Prior to co-founding Alerion in 2004, Bruce led investments in Productivity Solutions, Actmedia, Lamaze Publishing, Newborn Channel, Tone Brothers Spice Company and ERS International.Bruce sits on the Board of Directors of ScentAir, EnviroScent, True Citrus, InStadium, HydroMassage and Convergence Marketing.
Bruce received an MBA from Harvard Business School and a BA from Tufts University.
The people inside and the people giving the money don't ask the right question that would tell them whether this really a winning product and a winning formula and a winning solution or not. The fact that somebody bought the product doesn't mean lots of people will buy the product. The fact that s...(Full transcript available to logged in subscribers.).
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