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Seth Goldman Discusses Design of Logo and Product Label

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Total Case Duration :

  • Date Added : 2/9/2006
  • Clip Duration : 2 min. 13 sec.

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Seth Goldman

  • Co-founder and CEO, Honest Tea
  • male
  • Caucasian
  • 1965 (Age: 57 years old)
  • Seth Goldman - Interview - Honest Tea
  • Video 1 of 29 in this Case
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Biography

Seth Goldman is President and CEO (TeaEO) of Honest Tea, the company he founded together with Professor Barry Nalebuff of the Yale School of Management. An entrepreneur at heart, Seth started with lemonade stands and newspaper routes, created an urban service corps and almost pursued a prize-winning biotechnology idea before he started Honest Tea in his kitchen in 1998.

Before launching Honest Tea, Seth was Vice President of Calvert Social Investment Fund, managing the marketing and sales efforts for the nation's largest family of socially responsible mutual funds. His previous work includes managing a corporate child labor initiative for the Calvert Foundation, directing an AmeriCorps demonstration project in Baltimore and serving as Senator Lloyd Bentsen's Deputy Press Secretary for two and a half years. Before that he worked for a year in China (1987-1988) and a year and a half in the former Soviet Union (1989-1990).

Seth Goldman received his undergraduate degree from Harvard College and a Master's degree from the Yale School of Management.

When we started the company, we were looking for labels and we were trying to find a label design that we wanted to do three things, we wanted it say tea to the consumer, we wanted to be all natural and we wanted to speak worldly that it would be something you could identify different cultures where...(Full transcript available to logged in subscribers.).

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Seth Goldman videos

Video 1 of 29 Seth Goldman Discusses Role of Business From The Perspective of Social Responsibility
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 0 min. 44 sec.
Video 2 of 29 Seth Goldman Discusses The Cost of Values
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 0 min. 41 sec.
Video 3 of 29 Seth Goldman Shares Decision To Pursue Fair Trade But Not To The Extent That It Destroyed The Company
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 1 min. 40 sec.
Video 4 of 29 Seth Goldman Shares Example of Placing Product at the Museum of the American Indian
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 1 min. 18 sec.
Video 5 of 29 Seth Goldman Outlines Relationship With Native American Organizations
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 2 min. 51 sec.
Video 6 of 29 Seth Goldman Discusses Partnership Arrangement With the Crow Indians
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 1 min. 11 sec.
Video 7 of 29 Seth Goldman Discusses Values At Honest Tea and Importance of Authenticity
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 3 min. 11 sec.
Video 8 of 29 Seth Goldman Discusses Importance of Design For Product Packaging
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 1 min. 29 sec.
Video 9 of 29 Seth Goldman States Honest Tea Employees Have Ownership in Company
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 1 min. 16 sec.
Video 10 of 29 Seth Goldman Discusses Importance of Courtesy In Working Environment
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 0 min. 55 sec.
Video 11 of 29 Seth Goldman Discusses Challenge of Offering Product Without Conventional Levels of Sweetness That American Public Is Used To
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 0 min. 51 sec.
Video 12 of 29 Seth Goldman Discusses Differences In Glass Versus Plastic As Packaging Material
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 1 min. 26 sec.
Video 13 of 29 Seth Goldman Discusses Honest Tea's Tea Bag Line
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 0 min. 22 sec.
Video 14 of 29 Seth Goldman Shares Thoughts on Package Labeling
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 0 min. 38 sec.
Video 15 of 29 Seth Goldman Discusses Creative Packaging Agreeement For Peach Tea Product
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 1 min. 7 sec.
Video 16 of 29 Seth Goldman Discusses Using Consumers To Assist In Product Label Design
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 0 min. 40 sec.
Video 17 of 29 Seth Goldman States That Staying True To Your Beliefs Is Most Important Aspect of the Business
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 0 min. 59 sec.
Video 18 of 29 Seth Goldman States Corporate Values Drive All Decisions
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 0 min. 31 sec.
Video 19 of 29 Seth Goldman States Desire For Financial Success Is Not At Odds With Company Values
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 0 min. 31 sec.
Video 20 of 29 Seth Goldman States Importance of Acting On Your Values
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 1 min. 5 sec.
Video 21 of 29 Seth Goldman States Honest Tea Has Ambition And Desire To Succeed As Business and Business Model
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 1 min. 8 sec.
Video 22 of 29 Seth Goldman Outlines Metrics With Which He Is Concerned
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 1 min. 45 sec.
Video 23 of 29 Seth Goldman Discusses Product Recall
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 0 min. 47 sec.
Video 24 of 29 Seth Goldman Shares Customer Appreciation Stories
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 0 min. 55 sec.
Video 25 of 29 Seth Goldman Shares Thoughts on Developing Customer Loyalty
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 0 min. 31 sec.
Video 26 of 29 Seth Goldman Discusses Design of Logo and Product Label
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 2 min. 13 sec.
Video 27 of 29 Seth Goldman Discusses Relationship With City Year
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 2 min. 30 sec.
Video 28 of 29 Seth Goldman States Importance of Never Giving Up Despite Setbacks
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 0 min. 49 sec.
Video 29 of 29 Seth Goldman States Importance of Listening
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 1 min. 26 sec.

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Seth Goldman Discusses Design of Logo and Product Label
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 2 min. 13 sec.
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