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Mark Tatum Discusses Evolving Global Marketing Partnerships

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Total Case Duration :

  • Date Added : 11/17/11
  • Clip Duration : 5 min. 45 sec.

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Mark Tatum

  • Vice President of Business Development, National Basketball Association
  • male
  • AfricanAmerican
  • 1969 (Age: 53 years old)
  • Mark Tatum - Interview - National Basketbal Association
  • Video 1 of 24 in this Case
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Biography

Mark Tatum began his professional career at Procter & Gamble where he was promoted four times in four years, eventually becoming an award-winning corporate account executive. While working on his MBA at Harvard, he met many people working in the sports industry and took a summer internship doing sports marketing for Pepsi-Cola. After completing his MBA, Mark worked for Major League Baseball in their Corporate Sponsorship and Marketing Department. In 1999, he joined the NBA where he is currently Senior Director and Group Manager of Marketing Partnerships for the NBA. His responsibilities include overseeing the development of marketing programs for the NBA, USA Basketball and the Basketball Hall of Fame. Mark Tatum received his undergraduate degree from Cornell University and his MBA from Harvard University.

I think global marketing partnerships have certainly evolved over time. The biggest thing that I have seen...well, there are two. One is a focus on measurement and the second is the advent of digital media. So those have been the two most stark differences in global marketing partnerships that I ...(Full transcript available to logged in subscribers.).

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Mark Tatum videos

Video 1 of 24 Mark Tatum States First Career Milestone Was Choosing To Begin Career At Procter and Gamble
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 3 min. 41 sec.
Video 2 of 24 Mark Tatum Discusses Career Decisions That Led Him To Marketing Position in NBA
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 3 min. 29 sec.
Video 3 of 24 Mark Tatum States Importance of Combining Passion With Work Opportunity
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 1 min. 36 sec.
Video 4 of 24 Mark Tatum States Importance of Having Objectives In Mind Before Beginning to Negotiate
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 2 min. 31 sec.
Video 5 of 24 Mark Tatum States Best Entrepreneurs Know How To Sell
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 2 min. 6 sec.
Video 6 of 24 Mark Tatum Discusses Personal Metrics Of Success
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 0 min. 59 sec.
Video 7 of 24 Mark Tatum Discusses Finding Work-life Balance
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 2 min. 19 sec.
Video 8 of 24 Mark Tatum Discusses Evolving Global Marketing Partnerships
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 5 min. 45 sec.
Video 9 of 24 Mark Tatum Discusses Commonly Misunderstood Aspects Of Media Sales
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 0 min. 53 sec.
Video 10 of 24 Mark Tatum Shares Thoughts on Achieving Healthy Partnerships
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 1 min. 51 sec.
Video 11 of 24 Mark Tatum Explains Process Of Strategic Decision Making at NBA
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 2 min. 43 sec.
Video 12 of 24 Mark Tatum Discusses Importance of Being Tolerant Of Ambiguity in Business
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 2 min. 35 sec.
Video 13 of 24 Mark Tatum Discusses Use Social Media To Manage Corporate Information
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 2 min. 42 sec.
Video 14 of 24 Mark Tatum Shares Example Of Managing Employee Knowledge
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 1 min. 51 sec.
Video 15 of 24 Mark Tatum Recommends Leadership Experience And Learning While In College
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 2 min. 6 sec.
Video 16 of 24 Mark Tatum Discusses Challenges in Translating Culture Globally
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 2 min. 34 sec.
Video 17 of 24 Mark Tatum Shares Advice For Sports Marketing
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 1 min. 39 sec.
Video 18 of 24 Mark Tatum States Younger Generation Often Lacks Humility
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 2 min. 19 sec.
Video 19 of 24 Mark Tatum Discusses Diversity In The Workplace
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 2 min. 37 sec.
Video 20 of 24 Mark Tatum Discusses Changes In Corporate Demographics
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 2 min. 8 sec.
Video 21 of 24 Mark Tatum Discusses Impact of Initial Impressions
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 2 min. 10 sec.
Video 22 of 24 Mark Tatum States Diversity Experience Can Build Character
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 1 min. 12 sec.
Video 23 of 24 Mark Tatum States Importance of Taking Time To Hire Best People
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 1 min. 29 sec.
Video 24 of 24 Mark Tatum States Surprise That He Is Working His Dream Job Every Day
  • Mark Tatum - Interview - National Basketbal Association
  • 11/17/11
  • Mark Tatum
  • 1 min. 57 sec.

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