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Mark Brandt Discusses How Retail Trade Funding Became the Center of His Startup Business

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Total Case Duration :

  • Date Added : 3/25/2003
  • Clip Duration : 2 min. 48 sec.

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Mark Brandt

  • Vice President, Corporate Development and Co-Founder, Notiva
  • male
  • Caucasian
  • 1965 (Age: 56 years old)
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • Video 1 of 24 in this Case
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Biography

Mark Brandt is a Partner and Founder of The Maple Fund which invests in emerging technology - specifically nanotechnology.

Prior to his involvement with the Maple Fund, Mark Brandt was working at Notiva, a retail financial software company where he served as Cofounder, Board Member and Vice President of Corporate Development. Prior to Notiva, Mark worked at Andersen Consulting and Cargill Incorporated.

Mark Brandt is a graduate of Cornell University.

I worked at Cargill 11 years, and I worked at Arthur Andersen for three, and then about three years ago, I went to an internet symposium at MIT and I met these two guys from Wegmans Food Markets. One was the Senior Vice President of Financing, and the other was like the Controller of the company. ...(Full transcript available to logged in subscribers.).

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Mark Brandt videos

Video 1 of 24 Mark Brandt Discusses Becoming An Entrepreneur
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 2 min. 25 sec.
Video 2 of 24 Mark Brandt Discusses Importance of Finding an Idea That Excites You As The Foundation of a Business
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 0 min. 44 sec.
Video 3 of 24 Mark Brandt Shares Decision to Start Career in Large Organization Rather Than Starting A Company
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 0 min. 56 sec.
Video 4 of 24 Mark Brandt States Importance of Testing Out Ideas In The Business Plan To Try and Make Them Better
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 0 min. 52 sec.
Video 5 of 24 Mark Brandt Discusses How Retail Trade Funding Became the Center of His Startup Business
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 2 min. 48 sec.
Video 6 of 24 Mark Brandt States Don't Shy Away From Contacting Top Management When Writing a Business Plan
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 0 min. 50 sec.
Video 7 of 24 Mark Brandt States Importance of Sweat Equity
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 2 min. 19 sec.
Video 8 of 24 Mark Brandt Discusses Importance of Developing a Network and References to Gain Funding
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 2 min. 52 sec.
Video 9 of 24 Mark Brandt Discusses Meeting With Venture Capitalists and Raising Funds
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 3 min. 41 sec.
Video 10 of 24 Mark Brandt Discusses Achieving Funding For Notiva
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 0 min. 38 sec.
Video 11 of 24 Mark Brandt States Success in Funding Means You Have No Excuses For Growth of the Company
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 2 min. 3 sec.
Video 12 of 24 Mark Brandt States Where Notiva Is Today
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 0 min. 59 sec.
Video 13 of 24 Mark Brandt Discusses Tax Benefits of Product Development
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 0 min. 18 sec.
Video 14 of 24 Mark Brandt Shares Example of Company's Growth Through Partnership With Large Retail Client
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 0 min. 29 sec.
Video 15 of 24 Mark Brandt States Uncertainty of What the Future Will Hold For Company Or For His Job
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 0 min. 22 sec.
Video 16 of 24 Mark Brandt States Being Told No Can Be a Motivator
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 1 min. 26 sec.
Video 17 of 24 Mark Brandt Discusses Strategy Behind Developing Products
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 1 min. 26 sec.
Video 18 of 24 Mark Brandt Discusses Evolution of Notiva's Relationship with Target
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 2 min. 6 sec.
Video 19 of 24 Mark Brandt States Biggest Change In Post-Funding Stage Is Letting Go of Control
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 3 min. 15 sec.
Video 20 of 24 Mark Brandt Discusses Impact of Building A Company on Family
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 0 min. 40 sec.
Video 21 of 24 Mark Brandt Discusses Decision to Start Professional Career in Larger-Scale Organizations
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 1 min. 39 sec.
Video 22 of 24 Mark Brandt Discusses Notiva's Competition and Competitive Advantage
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 1 min. 14 sec.
Video 23 of 24 Mark Brandt Describes Software That Notiva Developed
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 1 min. 43 sec.
Video 24 of 24 Mark Brandt Shares Example of Social Entrepreneurship
  • Mark Brandt - Lecture to AEM 325 - Startups and His Company, Notiva
  • 3/25/2003
  • Mark Brandt
  • 1 min. 51 sec.

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