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Paul Arnold States Importance of Informal Market Research

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Total Case Duration :

  • Date Added : 3/12/2002
  • Clip Duration : 1 min. 2 sec.

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Paul Arnold

  • Owner, Pleasant Valley Farm
  • male
  • Caucasian
  • Not Available
  • Paul and Sandy Arnold - Interview - Pleasant Valley Farm
  • Video 1 of 13 in this Case
  • View All Available Videos

Biography

Paul Arnold worked in the nursery industry before buying rural land in 1984 to begin Pleasant Valley Farm. His background includs retailing, business, and agriculture. Much attention to marketing facilitated sales of his diverse organic fruits, vegetables, and perennials.

[Paul] Probably the most informal market research we were doing in the early years was especially listening to our customers who would ask us for certain products as we went along, and some weren't shy about it. We got several people asking us about providing something like, say celery. We final...(Full transcript available to logged in subscribers.).

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Paul Arnold videos

Video 1 of 13 The Arnolds Discuss Founding of Pleasant Valley Farm in 1984
  • Paul and Sandy Arnold - Interview - Pleasant Valley Farm
  • 3/12/2002
  • Paul Arnold
  • 1 min. 40 sec.
Video 2 of 13 Paul Arnold Discusses Evolution of Product Lines
  • Paul and Sandy Arnold - Interview - Pleasant Valley Farm
  • 3/12/2002
  • Paul Arnold
  • 0 min. 50 sec.
Video 3 of 13 Paul Arnold Discusses Markets and Product Placement
  • Paul and Sandy Arnold - Interview - Pleasant Valley Farm
  • 3/12/2002
  • Paul Arnold
  • 0 min. 42 sec.
Video 4 of 13 Paul Arnold Shares Thoughts on Using Resources to Acquire Knowledge
  • Paul and Sandy Arnold - Interview - Pleasant Valley Farm
  • 3/12/2002
  • Paul Arnold
  • 0 min. 24 sec.
Video 5 of 13 Sandy Arnold Discusses New Additions Pleseant Valley Farm's Product Lines
  • Paul and Sandy Arnold - Interview - Pleasant Valley Farm
  • 3/12/2002
  • Sandy Arnold
  • 0 min. 30 sec.
Video 6 of 13 Paul Arnold Shares Thoughts on Market Research
  • Paul and Sandy Arnold - Interview - Pleasant Valley Farm
  • 3/12/2002
  • Paul Arnold
  • 1 min. 24 sec.
Video 7 of 13 Paul Arnold States Importance of Informal Market Research
  • Paul and Sandy Arnold - Interview - Pleasant Valley Farm
  • 3/12/2002
  • Paul Arnold
  • 1 min. 2 sec.
Video 8 of 13 Sandy Arnold States Importance of Defining a Marketing Strategy
  • Paul and Sandy Arnold - Interview - Pleasant Valley Farm
  • 3/12/2002
  • Sandy Arnold
  • 0 min. 38 sec.
Video 9 of 13 Paul Arnold States Benefits of Business Planning
  • Paul and Sandy Arnold - Interview - Pleasant Valley Farm
  • 3/12/2002
  • Paul Arnold
  • 1 min. 10 sec.
Video 10 of 13 Sandy Arnold Shares Thoughts on Business Strategy and Determining Which Crops to Grow
  • Paul and Sandy Arnold - Interview - Pleasant Valley Farm
  • 3/12/2002
  • Sandy Arnold
  • 0 min. 39 sec.
Video 11 of 13 Paul Arnold States Importance of an Accounting Background in Handling Day to Day Operations of the Business
  • Paul and Sandy Arnold - Interview - Pleasant Valley Farm
  • 3/12/2002
  • Paul Arnold
  • 0 min. 50 sec.
Video 12 of 13 Sandy Arnold Discusses Importance of Marketing Research
  • Paul and Sandy Arnold - Interview - Pleasant Valley Farm
  • 3/12/2002
  • Sandy Arnold
  • 0 min. 38 sec.
Video 13 of 13 Sandy Arnold Discusses Surprise at the Success of Pleasant Valley Farm
  • Paul and Sandy Arnold - Interview - Pleasant Valley Farm
  • 3/12/2002
  • Sandy Arnold
  • 0 min. 26 sec.

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