Paul Arnold worked in the nursery industry before buying rural land in 1984 to begin Pleasant Valley Farm. His background includs retailing, business, and agriculture. Much attention to marketing facilitated sales of his diverse organic fruits, vegetables, and perennials.
[Paul] Probably the most informal market research we were doing in the early years was especially listening to our customers who would ask us for certain products as we went along, and some weren't shy about it. We got several people asking us about providing something like, say celery. We final...(Full transcript available to logged in subscribers.).
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