Paul Arnold worked in the nursery industry before buying rural land in 1984 to begin Pleasant Valley Farm. His background includs retailing, business, and agriculture. Much attention to marketing facilitated sales of his diverse organic fruits, vegetables, and perennials.
[Paul] The products we started with are basically the products we have now, but just expanded on a little bit. ...Majorly to produce organic fruits and vegetables and to have a diversification of everything from a lot of different kinds of vegetables, and small fruits, and large fruits to sell at...(Full transcript available to logged in subscribers.).
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