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Kevin Malchoff Discusses Challenge of Implementing Price Increases

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  • Date Added : 9/27/2007
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Kevin Malchoff

  • Group President, Rich Products Corporation
  • male
  • Caucasian
  • 1952 (Age: 69 years old)
  • Kevin Malchoff - Panel on Marketing - Rich Products Corporation
  • Video 1 of 4 in this Case
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Biography

Kevin R. Malchoff is the Group president of International at Rich's. Malchoff joined the company in 1981 and served in many marketing leadership roles until his appointment as group president, US/Canada in 2004. In this role, Malchoff was responsible for overseeing all of Rich's food service and in-store bakery businesses in the US and Canada.

Kevin Malchoff received a Bachelor of Science Degree from Cornell University in 1974, majoring in Agricultural Economics, and an MBA in Marketing from Cornell's Johnson School of Business in 1975.

For us we're getting hit hard. These were in bakery products. So the wheat is a direct hit. We use a lot of high fructose corn syrup and soy bean oil, all those have sky rocketed. So we're in the process right now where we'll announce a price increase very shortly to the general trade and it wil...(Full transcript available to logged in subscribers.).

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Kevin Malchoff videos

Video 1 of 4 Kevin Malchoff Discusses Academic and Professional Background
  • Kevin Malchoff - Panel on Marketing - Rich Products Corporation
  • 9/27/2007
  • Kevin Malchoff
  • 0 min. 0 sec.
Video 2 of 4 Kevin Malchoff States Consumers Are Different Between Countries and Cities and Marketing Has To Reflect That
  • Kevin Malchoff - Panel on Marketing - Rich Products Corporation
  • 9/27/2007
  • Kevin Malchoff
  • 0 min. 0 sec.
Video 3 of 4 Kevin Malchoff States Company Will Perform Market Research Before Entering A New Country
  • Kevin Malchoff - Panel on Marketing - Rich Products Corporation
  • 9/27/2007
  • Kevin Malchoff
  • 0 min. 0 sec.
Video 4 of 4 Kevin Malchoff Discusses Challenge of Implementing Price Increases
  • Kevin Malchoff - Panel on Marketing - Rich Products Corporation
  • 9/27/2007
  • Kevin Malchoff
  • 0 min. 0 sec.

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