Edipo Cravo is the Executive Officer of Relations at WePlace.net. The WePlace service connects product- and brand- oriented companies to creators of user-generated content. WePlace works individually with each potential advertiser to establish rates on a per-view basis and on how long each product or brand appears on screen. Product/brand placement is one of the most direct ways an advertiser can increase product/brand awareness while supporting many popular independent/online video producers on sites like YouTube(TM).
Edipo Cravo is an undergraduate student of international relations and business at Cornell University.
The first major step with starting the company was launching a website. So it was there just so we could... alright we have a website, now let's get to work, let's get to real work and then what we started doing next is just calling and contacting advertisers. Okay, are you guys interested in prod...(Full transcript available to logged in subscribers.).
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