Susan & Amy Machamer (a mother and daughter team, respectively) and their family are owners of Hurd Orchards, a fruit grower in operation since the early 1800's.
Their product line has diversified into wholesale and retail produce, processed "jar products", a bakery, and foodservice. The term "jar products" refers to their lines of jams, jellies, brandy fruits, pickles, vinegars, chutneys, sauces, and cordials. This diversification is the result of innovation, product development, and effective niche marketing. The company has successfully differentiated their high quality products by developing their products along with their brand image.
The company shows remarkable tenacity and desire to stay true to their philosophy and mission of sustaining production of quality fruit products.
Amy: The key thing--and we struggle with this all the time, I think it was a question you had about challenges, we struggle with this all the time--is that it has to be done well from start to finish. For instance, if we're going to introduce a new product or do a new project, we think through. Fir...(Full transcript available to logged in subscribers.).
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