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Jon Klein Shares Thoughts on Low Cost Sales Channels

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Total Case Duration :

  • Date Added : 9/28/2006
  • Clip Duration : 1 min. 14 sec.

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Jon Klein

  • Founder and Managing Partner, Topline Strategy Group
  • male
  • Caucasian
  • 1965 (Age: 59 years old)
  • Jon Klein - Interview - Topline Strategy Group
  • Video 1 of 43 in this Case
  • View All Available Videos

Biography

Jonathan Klein is the Founder and Managing Partner of Topline Strategy Group. Prior to founding Topline, Klein was VP of Marketing at Promptu, a venture-backed CRM software company. He also served in senior marketing roles at Documentum and Docent. Klein also worked as a Case Leader in the Chicago office of The Boston Consulting Group, advising Fortune 500 clients in a range of industries on corporate growth.

Jon Klein holds an MBA from The Kellogg School at Northwestern University and a BS in Electrical Engineering from Cornell University.

So the concept of matching low cost sales channels comes from the idea that at the end of the day, especially when you have a venture-funded business or you have a business that's taken capital, in your early days you can actually have selling costs that are higher than your price, because you're us...(Full transcript available to logged in subscribers.).

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Jon Klein videos

Video 1 of 43 Jon Klein States Engineering and Business Are Both About Problem Solving
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 0 min. 29 sec.
Video 2 of 43 Jon Klein Discusses Academic and Professional Background
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 2 min. 18 sec.
Video 3 of 43 Jon Klein States Sales Experience Is A Critically Important Skill To Understand
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 1 min. 12 sec.
Video 4 of 43 Jon Klein Discusses Different Skill Sets Required For Business and Engineering
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 0 min. 58 sec.
Video 5 of 43 Jon Klein States Importance of Talking To People To Get Career Direction
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 0 min. 55 sec.
Video 6 of 43 Jon Klein Shares Thoughts On How To Best Leverage a University Career Center
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 0 min. 12 sec.
Video 7 of 43 Jon Klein States Importance of Enthusiasm On The Job Interview
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 0 min. 19 sec.
Video 8 of 43 Jon Klein States Importance of Researching Company And Speaking To Network Prior To Job Interview
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 0 min. 21 sec.
Video 9 of 43 Jon Klein Discusses Decision To Leave Engineering And Pursue MBA
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 0 min. 49 sec.
Video 10 of 43 Jon Klein Shares Decision Making Process Surrounding MBA Program Choice
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 1 min. 16 sec.
Video 11 of 43 Jon Klein States Grades, GMAT Scores and Convincing Story Led To MBA Program Admission
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 1 min. 2 sec.
Video 12 of 43 Jon Klein Discusses Different Roles Within A Consulting Firm
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 2 min. 26 sec.
Video 13 of 43 Jon Klein Shares Similarities and Differences In Being a Consultant or an Entrepreneur
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 1 min. 7 sec.
Video 14 of 43 Jon Klein Discusses Consulting Firms With Unstructured Problem Solving Styles
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 1 min. 12 sec.
Video 15 of 43 Jon Klein Discusses Value of Working Prior To Getting MBA
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 0 min. 54 sec.
Video 16 of 43 Jon Klein States Startup Companies Must Be Focused on Success
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 1 min. 15 sec.
Video 17 of 43 Jon Klein Discusses Importance of Developing a Value Proposition
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 1 min. 51 sec.
Video 18 of 43 Jon Klein Shares Thoughts on Pursuing Venture Capital Funding
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 3 min. 7 sec.
Video 19 of 43 Jon Klein Discusses Lessons Learned in Pitching to Venture Capitalists
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 1 min. 38 sec.
Video 20 of 43 Jon Klein Provides Definition of Web 2.0
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 1 min. 7 sec.
Video 21 of 43 Jon Klein Discusses How Venture Capital Firms Evaluate Companies Seeking Funding
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 0 min. 46 sec.
Video 22 of 43 Jon Klein Discusses Decision To Start Own Company
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 1 min. 9 sec.
Video 23 of 43 Jon Klein Discusses Importance of Cash Flow From Business and Personal Perspectives
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 1 min. 19 sec.
Video 24 of 43 Jon Klein Discusses Entrepreneurship and Coming From an Entrepreneurial Family
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 0 min. 49 sec.
Video 25 of 43 Jon Klein Shares Thoughts on Topline Strategy Group's Founding Vision
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 0 min. 58 sec.
Video 26 of 43 Jon Klein Shares Decision To Keep Company Small And Stay Hands-On
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 2 min. 10 sec.
Video 27 of 43 Jon Klein States Important Jobs Aren't Always About Managing Huge Teams of People
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 0 min. 32 sec.
Video 28 of 43 Jon Klein States Importance of Handling Consulting Engagements In Smaller Pieces
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 1 min. 9 sec.
Video 29 of 43 Jon Klein Shares Thoughts on Delivering Bad News As A Consultant
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 1 min. 55 sec.
Video 30 of 43 Jon Klein States Importance of Defining Consulting Arrangement To Avoid Scope Creep
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 1 min. 12 sec.
Video 31 of 43 Jon Klein Expresses Importance of Getting Senior Management Buy-In When Consulting
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 1 min. 17 sec.
Video 32 of 43 Jon Klein Defines Concept of Balance Point
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 2 min. 40 sec.
Video 33 of 43 Jon Klein Shares Thoughts on Determining Pricing
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 1 min. 56 sec.
Video 34 of 43 Jon Klein Discusses Challenges of Getting Customers To Adopt New Products Even If They Are Free
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 1 min. 7 sec.
Video 35 of 43 Jon Klein Discusses Continuum Of Technology Adoption Models
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 2 min. 57 sec.
Video 36 of 43 Jon Klein Discusses Challenge In Turning A Good Product Into A Good Company
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 1 min. 7 sec.
Video 37 of 43 Jon Klein Provides Definition Of Acute Pain Point
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 0 min. 55 sec.
Video 38 of 43 Jon Klein States Focus For Technology Companies Needs To Stay On Revenue And Not Adoption
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 1 min. 42 sec.
Video 39 of 43 Jon Klein Shares Thoughts on Low Cost Sales Channels
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 1 min. 14 sec.
Video 40 of 43 Jon Klein Defines Concept of Guerilla Marketing
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/06
  • Jon Klein
  • 1 min. 55 sec.
Video 41 of 43 Jon Klein Shares Thoughts on Weblogs or Blogs
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 2 min. 12 sec.
Video 42 of 43 Jon Klein States Owning Own Company Provides Flexibility Needed For Maintaining Work-Life Balance
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 0 min. 49 sec.
Video 43 of 43 Jon Klein States Having Work Life Balance Sometimes Means Walking Away From Business Opportunities
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 1 min. 0 sec.

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