( 607) 227-8695 info@prendismo.com

Alison Gerlach Discusses Technological, Operational and Marketing Risk

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 10/30/2006
  • Clip Duration : 3 min. 17 sec.

Playlists

Please Login to create playlists

Alison Gerlach

  • Founder, Allie's Edibles
  • female
  • Caucasian
  • 1971 (Age: 50 years old)
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • Video 1 of 19 in this Case
  • View All Available Videos

Biography

Alison Gerlach is a successful entrepreneur and business executive with expertise in and passion for building businesses. After doing extensive research in optimizing the business start-up process, Gerlach went on to build businesses in industries including technology, entertainment services, consumer packaged goods, and professional services. Prior to her entrepreneurial endeavors, she was a strategic management consultant and an overseas investment banker.

In addition to building and growing her current venture, "Allie's Edibles", Gerlach spends a great deal of her time teaching, consulting to both start-up and large corporations, and giving lectures to both business and academic audiences on optimizing the business start-up process.

Alison Gerlach earned a BA in economics from Cornell University and an MBA from MIT's Sloan School of Management.

There are sort of three different risks. The first one is the technology risk and every company has this risk. I don't care what kind of company you are. Every company has this risk. I have a chocolate company and I have a technological risk, right? It's exceedingly low. If all of my technolog...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Alison Gerlach videos

Video 1 of 19 Alison Gerlach States Starting A Company Is Like Jumping Off A Cliff
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 13 sec.
Video 2 of 19 Alison Gerlach States Entrepreneurs Need To Be Visionaries
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 0 min. 52 sec.
Video 3 of 19 Alison Gerlach States Importance of Seeing Big Picture
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 43 sec.
Video 4 of 19 Alison Gerlach Discusses Personal Philosophy on Capitalism
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 14 sec.
Video 5 of 19 Alison Gerlach Discusses Decision To Get MBA At MIT
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 44 sec.
Video 6 of 19 Alison Gerlach Discusses Foundation of Allies Edibles
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 12 sec.
Video 7 of 19 Alison Gerlach States She Doesn't Feel She Has Made Any Sacrifices To Achieve Work-Life Balance
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 33 sec.
Video 8 of 19 Alison Gerlach States Importance of Being In Company For the Money and The Long Term Value
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 45 sec.
Video 9 of 19 Alison Gerlach States Importance of Having a Core With a Solid Revenue Stream
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 26 sec.
Video 10 of 19 Alison Gerlach States The Best Ideas Aren't Always Critical To Building a Great Company
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 9 sec.
Video 11 of 19 Alison Gerlach Discusses Importance of Having a Strong Management Team
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 0 min. 37 sec.
Video 12 of 19 Alison Gerlach Discusses Importance of Timing and Networking
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 0 min. 46 sec.
Video 13 of 19 Alison Gerlach Discusses Techniques For Building a Network
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 23 sec.
Video 14 of 19 Alison Gerlach Shares Thoughts on Different Types of Innovation
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 19 sec.
Video 15 of 19 Alison Gerlach Discusses Difference Between Products That Are Nice-To-Have Versus Need-To-Have
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 0 min. 52 sec.
Video 16 of 19 Alison Gerlach Discusses Technological, Operational and Marketing Risk
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 3 min. 17 sec.
Video 17 of 19 Alison Gerlach States Importance of Preparation
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 10 sec.
Video 18 of 19 Alison Gerlach States Importance of Hiring The Talent That You Don't Have Personally
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 0 min. 24 sec.
Video 19 of 19 Alison Gerlach Shares Thoughts on The Entrepreneurial Ride
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 11 sec.

RELATED VIDEOS

Earl Blanks Shares Thoughts on Entrepreneurship and Risk
  • Earl Blanks - Interview - Party City
  • 11/19/04
  • Earl Blanks
  • 2 min. 15 sec.
Tom Szaky Defines Concept of Smart Risk
  • Tom Szaky - Interview - TerraCycle
  • 10/31/2005
  • Tom Szaky
  • 0 min. 39 sec.
Alison Gerlach Discusses Technological, Operational and Marketing Risk
  • Alison Gerlach - Lecture - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 3 min. 17 sec.