( 607) 227-8695 info@prendismo.com

Elizabeth Wolf Shares Thoughts on Market Research

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 3/23/2001
  • Clip Duration : 0 min. 34 sec.

Playlists

Please Login to create playlists

Elizabeth Wolf

  • Owner, Angel Ridge Farm
  • female
  • Caucasian
  • Not Available
  • Elizabeth Wolf - Interview - Angel Ridge Farms
  • Video 1 of 17 in this Case
  • View All Available Videos

Biography

Elizabeth Wolf started Angel Ridge Farms in 1990 by growing herbs in the summer and producing wool in the winter, though eventually sold off the wool division. The herb product line was sold in local supermarkets and at the Ithaca Farmers' market. To complement the success of the herbs at the farmers' market, the farm introduced salad dressings and related fresh produce.

Other channels of distribution were explored, including sales to New York City, local restaurants, and grocery store warehouses. However, production constrained the success of these channels, and the company elected to continue on a lower scale at the higher-margin local supermarkets

Elizabeth Ryan has also served as Vice President of Ithaca Farmer's Market. She is a graduate of Cornell University.

The market research I did for the herbs was to go to every supermarket in any town that I was in. I always went to supermarkets and checked out their produce section. And that is how I had the initial idea for starting with the herbs. And after I had been doing it, I always would go, I have been in ...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Elizabeth Wolf videos

Video 1 of 17 Elizabeth Wolf Discusses Startup and Development of Angel Ridge Farm
  • Elizabeth Wolf - Interview - Angel Ridge Farms
  • 3/23/2001
  • Elizabeth Wolf
  • 1 min. 39 sec.
Video 2 of 17 Elizabeth Wolf Discusses Current Product Line at Angel Ridge Farm
  • Elizabeth Wolf - Interview - Angel Ridge Farms
  • 3/23/2001
  • Elizabeth Wolf
  • 0 min. 20 sec.
Video 3 of 17 Elizabeth Wolf Shares Thoughts on Performing Market Research
  • Elizabeth Wolf - Interview - Angel Ridge Farms
  • 3/23/2001
  • Elizabeth Wolf
  • 0 min. 45 sec.
Video 4 of 17 Elizabeth Wolf Discusses Product Development
  • Elizabeth Wolf - Interview - Angel Ridge Farms
  • 3/23/2001
  • Elizabeth Wolf
  • 1 min. 3 sec.
Video 5 of 17 Elizabeth Wolf Shares Thoughts on Marketing Strategy
  • Elizabeth Wolf - Interview - Angel Ridge Farms
  • 3/23/2001
  • Elizabeth Wolf
  • 1 min. 7 sec.
Video 6 of 17 Elizabeth Wolf Shares Thoughts on Market Research
  • Elizabeth Wolf - Interview - Angel Ridge Farms
  • 3/23/2001
  • Elizabeth Wolf
  • 0 min. 34 sec.
Video 7 of 17 Elizabeth Wolf Discusses Introduction to Supermarket Selling
  • Elizabeth Wolf - Interview - Angel Ridge Farms
  • 3/23/2001
  • Elizabeth Wolf
  • 0 min. 59 sec.
Video 8 of 17 Elizabeth Wolf Discusses Packaging and Product Image
  • Elizabeth Wolf - Interview - Angel Ridge Farms
  • 3/23/2001
  • Elizabeth Wolf
  • 0 min. 47 sec.
Video 9 of 17 Elizabeth Wolf Discusses Expansion Through Supermarket Wholesale Distribution Channels
  • Elizabeth Wolf - Interview - Angel Ridge Farms
  • 3/23/2001
  • Elizabeth Wolf
  • 0 min. 42 sec.
Video 10 of 17 Elizabeth Wolf Discusses Impact of Expansion on Profit Margins
  • Elizabeth Wolf - Interview - Angel Ridge Farms
  • 3/23/2001
  • Elizabeth Wolf
  • 0 min. 56 sec.
Video 11 of 17 Elizabeth Wolf Shares Thoughts on How to Get Advice During Startup Phase
  • Elizabeth Wolf - Interview - Angel Ridge Farms
  • 3/23/2001
  • Elizabeth Wolf
  • 0 min. 39 sec.
Video 12 of 17 Elizabeth Wolf Shares Thoughts on Business Planning
  • Elizabeth Wolf - Interview - Angel Ridge Farms
  • 3/23/2001
  • Elizabeth Wolf
  • 0 min. 45 sec.
Video 13 of 17 Elizabeth Wolf Discusses How to Use a Business Plan
  • Elizabeth Wolf - Interview - Angel Ridge Farms
  • 3/23/2001
  • Elizabeth Wolf
  • 0 min. 35 sec.
Video 14 of 17 Elizabeth Wolf Discusses Challenges Posed by Low-priced Competitors
  • Elizabeth Wolf - Interview - Angel Ridge Farms
  • 3/23/2001
  • Elizabeth Wolf
  • 0 min. 39 sec.
Video 15 of 17 Elizabeth Wolf Discusses Product Price and Quality
  • Elizabeth Wolf - Interview - Angel Ridge Farms
  • 3/23/2001
  • Elizabeth Wolf
  • 0 min. 36 sec.
Video 16 of 17 Elizabeth Wolf Discusses Failed Marketing Strategies
  • Elizabeth Wolf - Interview - Angel Ridge Farms
  • 3/23/2001
  • Elizabeth Wolf
  • 0 min. 20 sec.
Video 17 of 17 Elizabeth Wolf Discusses Surprises From Customer Loyalty and Natural Disasters
  • Elizabeth Wolf - Interview - Angel Ridge Farms
  • 3/23/2001
  • Elizabeth Wolf
  • 1 min. 22 sec.

RELATED VIDEOS

Elizabeth Wolf Shares Thoughts on Market Research
  • Elizabeth Wolf - Interview - Angel Ridge Farms
  • 3/23/2001
  • Elizabeth Wolf
  • 0 min. 34 sec.
Amy Machamer Shares Thoughts on Market Research
  • Amy & Susan Machamer - Interview - Hurd Orchards
  • 4/16/2001
  • Amy Machamer
  • 1 min. 18 sec.
Paul Arnold Shares Thoughts on Market Research
  • Paul and Sandy Arnold - Interview - Pleasant Valley Farm
  • 3/12/2002
  • Paul Arnold
  • 1 min. 24 sec.
Paul Arnold States Importance of Informal Market Research
  • Paul and Sandy Arnold - Interview - Pleasant Valley Farm
  • 3/12/2002
  • Paul Arnold
  • 1 min. 2 sec.
Elizabeth Ryan Shares Thoughts on Market Research
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 1 min. 35 sec.
Elizabeth Ryan Discusses Informal Market Research Methods
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 2 min. 11 sec.
Elizabeth Ryan Discusses Benefits of Market Research
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 0 min. 29 sec.
Hans Severiens States Students Should Surround Themselves With Good People and Understand Marketplace
  • Hans Severiens - Lecture to AEM 325 - Topic of Venture Capital and Angel Funding
  • 3/1/2003
  • Hans Severiens
  • 0 min. 59 sec.
The Warrens Discuss Challenges of Market Research When Budget is Tight
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 1 min. 56 sec.
Patricia Warner Discusses Market Research Performed Prior To Starting Business
  • Patricia Warner - Interview - Entrepreneurship and Creation of Global-eze, Inc.
  • 9/8/2004
  • Patricia Warner
  • 1 min. 22 sec.