John Cannon is the Business Development Director at Nestle USA. Prior to his role in business development, he spent 25 years of his career at Nestle in sales, with the last 12 running their largest market - New York.
John Cannon is a graduate of Bloomsburg University.
We cannot dictate price. It is illegal for us to dictate price to retailers. We cannot make Wegman's sell it for $3.99. We cannot do that. We can strongly suggest $3.99 and tell them that's what the market is going to go at and that is what their competitors are going to be. So Wal-Mart is goin...(Full transcript available to logged in subscribers.).
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John Cannon Discusses Questions That Must Be Asked When Developing a New Frozen Food Product
John Cannon Discusses Challenge Of Determining A Product Name For High End Frozen Food Product
John Cannon Shares Marketing and Packaging Concepts For New Frozen Food Line, Corner Bistro
