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Elliott Garlock Discusses Change In Product Proliferation

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Total Case Duration :

  • Date Added : 2/23/2009
  • Clip Duration : 4 min. 22 sec.

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Elliott Garlock

  • Assistant Brand Manager, Procter & Gamble
  • male
  • Caucasian
  • 1985 (Age: 36 years old)
  • Elliott Garlock - Lecture - Procter & Gamble
  • Video 1 of 15 in this Case
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Biography

Elliott Garlock is currently the Business Development Director at Raymor Industries & NanoIntegris. Prior to this position, Garlock was an Assistant Brand Manager at Procter and Gamble.

Elliott Garlock is a graduate of Cornell University. While at Cornell, he worked at Student Agencies, Inc. (SAI).

The next big macro trend I want to talk about is product proliferation. This is what the water bottle industry looked like in 1980. There were two brands, there was Evian and there was Perrier. Evian was spring water, Perrier was bubbling water. They brought it into America; people didn't know w...(Full transcript available to logged in subscribers.).

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Elliott Garlock videos

Video 1 of 15 Elliott Garlock States Opportunities Exist - Even In A Down Economy
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 0 min. 39 sec.
Video 2 of 15 Elliott Garlock States Marketing Is About Changing Behaviors
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 1 min. 52 sec.
Video 3 of 15 Elliott Garlock States Importance of Acknowledging That Consumer Is Boss
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 1 min. 52 sec.
Video 4 of 15 Elliott Garlock Shares Example Of Company Doing Excellent Product Marketing
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 2 min. 7 sec.
Video 5 of 15 Elliott Garlock Discusses Changes In Marketing Techniques and Penetration Over Last Few Decades
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 3 min. 36 sec.
Video 6 of 15 Elliott Garlock Discusses Change In Product Proliferation
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 4 min. 22 sec.
Video 7 of 15 Elliott Garlock Discusses New Market Models
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 1 min. 59 sec.
Video 8 of 15 Elliott Garlock Discusses Challenges In Marketing Today
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 3 min. 15 sec.
Video 9 of 15 Elliott Garlock States Internet Enables Consumers To Have Power Over Marketing Message
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 2 min. 41 sec.
Video 10 of 15 Elliott Garlock States Generation Y Understands The Internet Space
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 1 min. 34 sec.
Video 11 of 15 Elliott Garlock States Importance of Having A Good Idea
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 0 min. 37 sec.
Video 12 of 15 Elliott Garlock Discusses Personal Branding
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 2 min. 16 sec.
Video 13 of 15 Elliott Garlock States Importance of Bringing Gen Y Experience With Technology Into The Professional Setting
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 1 min. 35 sec.
Video 14 of 15 Elliott Garlock States Reading Blogs Helps You Gain Broad Perspective
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 0 min. 53 sec.
Video 15 of 15 Elliott Garlock Discusses Generation Y's Impact On The Professional World
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 1 min. 39 sec.

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