Elliott Garlock is currently the Business Development Director at Raymor Industries & NanoIntegris. Prior to this position, Garlock was an Assistant Brand Manager at Procter and Gamble.
Elliott Garlock is a graduate of Cornell University. While at Cornell, he worked at Student Agencies, Inc. (SAI).
The next big macro trend I want to talk about is product proliferation. This is what the water bottle industry looked like in 1980. There were two brands, there was Evian and there was Perrier. Evian was spring water, Perrier was bubbling water. They brought it into America; people didn't know w...(Full transcript available to logged in subscribers.).
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Elliott Garlock Discusses Changes In Marketing Techniques and Penetration Over Last Few Decades
Elliott Garlock States Internet Enables Consumers To Have Power Over Marketing Message
