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Luciana Aguiar Discusses Specific Challenges Facing Brazilian Entrepreneurs

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Total Case Duration :

  • Date Added : 3/12/2008
  • Clip Duration : 2 min. 8 sec.

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Luciana Aguiar

  • Partner, Data Popular
  • female
  • Caucasian
  • 1967 (Age: 53 years old)
  • Luciana Aguiar - Interview - Data Popular
  • Video 1 of 18 in this Case
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Biography

Luciana Aguiar is a former partner with Data Popular, a market research firm established in 2000 in Sao Paulo, Brazil with the mission to build unparalleled knowledge on low-and medium-income consumers. Currently, Aguiar is a senior partner of Plano CDE a new consulting and research company aiming at understanding business models focused on BOP markets (www.planocde.com.br) and has been in charge of introducing cutting edge ethnography methodology into market research in Brazil.

Aguiar worked as a Program Officer for UNESCO sponsored programs for low-income population in Brazil coordinated by The Comunidade Solidaria Initiative and Sebrae (1998-2003), as a Curator for art exhibits and educational programs at museums including Museu Virtual A Casa, Museu da Casa Brasileira, and Pinacoteca do Estado de Sao Paulo (1998-2003), and as a Postdoctoral Associate at the Department of Anthropology at the University of Sao Paulo (USP) (1993-97).

Luciana Aguiar holds a BA in Social Sciences from UnB in Brazil a MA in Anthropology and a PhD in Social and Visual Anthropology , both from Cornell University. She is the author of Spinning Lives (1996, University Press of America), a book based on her doctoral research.

Luciana Aguiar holds a BA in Social Sciences from UnB in Brazil a MA in Anthropology and a PhD in Social and Visual Anthropology , both from Cornell University. She is the author of Spinning Lives (1996, University Press of America), a book based on her doctoral research.

Well here in Brazil for us, we've never learned to think on a very long perspective because we've been had a stable economic or political life. So for us, it is ... to be an entrepreneur in Brazil you have to be creative. You have to believe in your dream otherwise you just start thinking well, ma...(Full transcript available to logged in subscribers.).

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Luciana Aguiar videos

Video 1 of 18 Luciana Aguiar Discusses Undergraduate Academic Background
  • Luciana Aguiar - Interview - Data Popular
  • 3/12/2008
  • Luciana Aguiar
  • 1 min. 19 sec.
Video 2 of 18 Luciana Aguiar Discusses Decision To Attend Cornell University for Graduate Studies
  • Luciana Aguiar - Interview - Data Popular
  • 3/12/2008
  • Luciana Aguiar
  • 4 min. 18 sec.
Video 3 of 18 Luciana Aguiar States Anthropologists Learn Best Through Field Work
  • Luciana Aguiar - Interview - Data Popular
  • 3/12/2008
  • Luciana Aguiar
  • 1 min. 15 sec.
Video 4 of 18 Luciana Aguiar Discusses Decision To Leave Academia and Begin Working With Company, Data Popular
  • Luciana Aguiar - Interview - Data Popular
  • 3/12/2008
  • Luciana Aguiar
  • 5 min. 40 sec.
Video 5 of 18 Luciana Aguiar Provides Background of Company, Data Popular
  • Luciana Aguiar - Interview - Data Popular
  • 3/12/2008
  • Luciana Aguiar
  • 3 min. 31 sec.
Video 6 of 18 Luciana Aguiar States Value She Provides To Data Popular Is By Illuminating The Differences In Brazilian Culture And How They an Be Targeted
  • Luciana Aguiar - Interview - Data Popular
  • 3/12/2008
  • Luciana Aguiar
  • 1 min. 40 sec.
Video 7 of 18 Luciana Aguiar States Important Role For Her Is Translating and Interpreting Data
  • Luciana Aguiar - Interview - Data Popular
  • 3/12/2008
  • Luciana Aguiar
  • 3 min. 47 sec.
Video 8 of 18 Luciana Aguiar Discusses Importance of Providing Perspective On The Data
  • Luciana Aguiar - Interview - Data Popular
  • 3/12/2008
  • Luciana Aguiar
  • 2 min. 17 sec.
Video 9 of 18 Luciana Aguiar States Field Work, Ethnographic Understanding and Perspective Can Impact Marketing Approach
  • Luciana Aguiar - Interview - Data Popular
  • 3/12/2008
  • Luciana Aguiar
  • 5 min. 39 sec.
Video 10 of 18 Luciana Aguiar States Being An Entrepreneur Is All About Finding Opportunities To Fill Gaps
  • Luciana Aguiar - Interview - Data Popular
  • 3/12/2008
  • Luciana Aguiar
  • 2 min. 13 sec.
Video 11 of 18 Luciana Aguiar Discusses Specific Challenges Facing Brazilian Entrepreneurs
  • Luciana Aguiar - Interview - Data Popular
  • 3/12/2008
  • Luciana Aguiar
  • 2 min. 8 sec.
Video 12 of 18 Luciana Aguiar States Each Partner In The Organization Has Different Skill Set
  • Luciana Aguiar - Interview - Data Popular
  • 3/12/2008
  • Luciana Aguiar
  • 1 min. 53 sec.
Video 13 of 18 Luciana Aguiar Discusses Differences Between Men and Women and Work-Life Balance
  • Luciana Aguiar - Interview - Data Popular
  • 3/12/2008
  • Luciana Aguiar
  • 2 min. 34 sec.
Video 14 of 18 Luciana Aguiar States Business Is About Performance
  • Luciana Aguiar - Interview - Data Popular
  • 3/12/2008
  • Luciana Aguiar
  • 2 min. 1 sec.
Video 15 of 18 Luciana Aguiar Shares Thoughts on Whether There Is A Glass Ceiling
  • Luciana Aguiar - Interview - Data Popular
  • 3/12/2008
  • Luciana Aguiar
  • 2 min. 14 sec.
Video 16 of 18 Luciana Aguiar Discusses How Brazilian Companies Differ From Others
  • Luciana Aguiar - Interview - Data Popular
  • 3/12/2008
  • Luciana Aguiar
  • 2 min. 51 sec.
Video 17 of 18 Luciana Aguiar Discusses Her Pleasant Surprise That Anthropology Background Had A Place in Business World
  • Luciana Aguiar - Interview - Data Popular
  • 3/12/2008
  • Luciana Aguiar
  • 2 min. 13 sec.
Video 18 of 18 Luciana Aguiar Discusses Professional Plans For Future
  • Luciana Aguiar - Interview - Data Popular
  • 3/12/2008
  • Luciana Aguiar
  • 1 min. 51 sec.

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