Elizabeth Ryan developed a passion for agriculture from earlier generations and is CEO of Breezy Hill Orchard.
Developed for and sold to thousands of New Yorkers in the Union Square Green Market, their products include apples, pears, peaches, plums, nectarines, and the value-added products that come from these fruits. The most significant of these value-added products is draft cider, for which the company aggressively raised private equity to launch a national product.
Elizabeth Ryan is a graduate of Cornell University.
Well, I think there are two kinds. I mean there is market knowledge based on consumers, what does the consumer like... that's tricky. Big companies sometimes spend millions of dollars and they still don't get it right. And then there is a kind of market research where you understand how the indus...(Full transcript available to logged in subscribers.).
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Elizabeth Ryan Discusses Product Lines of Breezy Hill Orchard and Hudson Valley Draft Cider Company
Elizabeth Ryan States Success of Breezy Hill Orchard Due to NYC's Union Square Green Market
Elizabeth Ryan Discusses Importance of Networking with Similar Businesses in Community
