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Sheila Laderberg Explains Restaurant's Use Of Social Marketing

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Total Case Duration :

  • Date Added : 2/23/2010
  • Clip Duration : 1 min. 41 sec.

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Sheila Laderberg

  • co-founder, Punk's Backyard Grill
  • female
  • Caucasian
  • 1981 (Age: 40 years old)
  • Sheila Laderberg - Interview - Punk's Backyard Grill
  • Video 1 of 21 in this Case
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Biography

Sheila Laderberg is co-founder of Punk's Backyard Grill, a fast casual backyard cookout restaurant in Annapolis, Maryland. Her co-founders are Jeffrey Sloan and David McCabe. Laderberg, Sloan, and McCabe came up with the idea for Punk's Backyard Grill while collaborating on a project in the Master of Management in Hospitality program (MMH) at the Cornell School of Hotel Administration. After years of refining the concept, planning, and raising capital, they opened Punk's Backyard Grill in February 2009. In its first year Punk's was named one of Washingtonian magazine's "Top 100 Bargain Restaurants" and What's Up! Annapolis magazine's "Best Bang for Your Buck." Prior to launching Punk's Backyard Grill, Laderberg was general manager of Marvelous Market Capitol Hill and worked with other hospitality companies in operations and marketing. Sheila Laderberg is a 2006 graduate of the Master of Management in Hospitality program (MMH) at the Cornell School of Hotel Administration. In addition to her Cornell MMH degree, Laderberg holds a BA degree from the University of Virginia.

The social marketing is critical now. It's not really an option. We had our web site. We totally revised our web site when we were opening but these days people need a much faster way of communicating between the customers and the restaurant, and so we have the blog initially as sort of a means t...(Full transcript available to logged in subscribers.).

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Sheila Laderberg videos

Video 1 of 21 Sheila Laderberg Discusses Planning And Preparing For Business Launch
  • Sheila Laderberg - Interview - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 2 min. 49 sec.
Video 2 of 21 Sheila Laderberg States Importance of Structuring Business Planning Time
  • Sheila Laderberg - Interview - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 2 min. 53 sec.
Video 3 of 21 Sheila Laderberg Discusses Various Steps Leading Up To Grand Opening
  • Sheila Laderberg - Interview - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 2 min. 6 sec.
Video 4 of 21 Sheila Laderberg Explains Restaurant's Use Of Social Marketing
  • Sheila Laderberg - Interview - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 1 min. 41 sec.
Video 5 of 21 Sheila Laderberg Discusses Academic Background
  • Sheila Laderberg - Interview - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 1 min. 20 sec.
Video 6 of 21 Sheila Laderberg Discusses Starting The Business
  • Sheila Laderberg - Interview - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 2 min. 55 sec.
Video 7 of 21 Sheila Laderberg Discusses Experience With Mentor
  • Sheila Laderberg - Interview - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 1 min. 55 sec.
Video 8 of 21 Sheila Laderberg Shares Thoughts on the Planning Process
  • Sheila Laderberg - Interview - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 5 min. 1 sec.
Video 9 of 21 Sheila Laderberg Discusses Budgeting And Encouraging Frugality Where It Is Sensible
  • Sheila Laderberg - Interview - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 2 min. 34 sec.
Video 10 of 21 Sheila Laderberg Highlights Importance Of Being Aware Of Supply Issues
  • Sheila Laderberg - Interview - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 1 min. 55 sec.
Video 11 of 21 Sheila Laderberg Discusses Funding And Approaching People For Money
  • Sheila Laderberg - Interview - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 1 min. 54 sec.
Video 12 of 21 Sheila Laderberg Discusses Branding And Design Issues
  • Sheila Laderberg - Interview - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 3 min. 27 sec.
Video 13 of 21 Sheila Laderberg Discusses Taking Advantage Of Internet Resources
  • Sheila Laderberg - Interview - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 1 min. 10 sec.
Video 14 of 21 Sheila Laderberg Discusses Content For Company Blog
  • Sheila Laderberg - Interview - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 1 min. 27 sec.
Video 15 of 21 Sheila Laderberg Discusses Frequency Of Blogging
  • Sheila Laderberg - Interview - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 0 min. 55 sec.
Video 16 of 21 Sheila Laderberg Explains The Use Of Twitter
  • Sheila Laderberg - Interview - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 1 min. 0 sec.
Video 17 of 21 Sheila Laderberg Discusses Value Of Partnerships
  • Sheila Laderberg - Interview - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 5 min. 11 sec.
Video 18 of 21 Sheila Laderberg Explains Money Can Be Source Of Stress In Business Relationships
  • Sheila Laderberg - Interview - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 1 min. 3 sec.
Video 19 of 21 Sheila Laderberg Recommends Having An Exit Plan
  • Sheila Laderberg - Interview - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 1 min. 57 sec.
Video 20 of 21 Sheila Laderberg Shares Views On Hiring, Training and Retention
  • Sheila Laderberg - Interview - Punk's Backyard Grill
  • 2/23/10
  • Sheila Laderberg
  • 4 min. 14 sec.
Video 21 of 21 Sheila Laderberg Discusses Discovery Of Her Own Strength
  • Sheila Laderberg - Interview - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 2 min. 45 sec.

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