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Adam Hocherman Shares Anecdote About Importance Of Marketing Knowledge

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Total Case Duration :

  • Date Added : 4/15/2010
  • Clip Duration : 1 min. 34 sec.

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Adam Hocherman

  • President, American Innovative
  • male
  • Caucasian
  • 1975 (Age: 46 years old)
  • Adam Hocherman - Panel - Rising Stars: The "Early Days" of Promising Young Entrepreneurs
  • Video 1 of 7 in this Case
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Biography

Adam Hocherman founded American Innovative in 2003 and currently serves as the company's president. In addition to running day-to-day operations, he is the inventor of many of American Innovative's consumer products.

Prior to founding American Innovative, Hocherman was the VP Engineering at Syncline, Inc., a Boston-based firm specializing in web-based GIS (Geographic Information Systems) solutions. A member of the management team, he was principally in charge of the company's engineering department. In addition Hocherman served as the primary client engagement manager for most of the large-scale project work completed at the firm. Before Syncline, Hocherman spent several years as part of Accenture's (formerly Andersen Consulting) Internet Center of Excellence in Boston. The Internet Center (or ICE) was part of a then-fledgling network of niche development arms within Andersen Consulting responsible for the very first Internet technology projects procured by the global firm. At the ICE center Hocherman was responsible for the architecture and development of large-scale, Java-based enterprise internet projects.

Adam Hocherman's comments are from a panel entitled Rising Stars: The "Early Days" of Promising Young Entrepreneurs that was given during Entrepreneurship at Cornell's Celebration event in April 2010.

Adam Hocherman holds both a BS in Mechanical and Aerospace Engineering and an MBA from Cornell University.

I think the most eye opening class that I took at the Johnson School for those of you there involved with it was the data driven marketing class. It was amazing to me having seen a need to say but wait the minute you can actually do a relatively low cost simple survey and validate that this will wo...(Full transcript available to logged in subscribers.).

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Adam Hocherman videos

Video 1 of 7 Adam Hocherman Discusses Academic Background And Discusses Startup Company
  • Adam Hocherman - Panel - Rising Stars: The "Early Days" of Promising Young Entrepreneurs
  • 4/15/2010
  • Adam Hocherman
  • 0 min. 27 sec.
Video 2 of 7 Adam Hocherman Explains Entrepreneurship Has Risks And Advantages
  • Adam Hocherman - Panel - Rising Stars: The "Early Days" of Promising Young Entrepreneurs
  • 4/15/2010
  • Adam Hocherman
  • 1 min. 26 sec.
Video 3 of 7 Adam Hocherman Outlines Planning And Executing The Business
  • Adam Hocherman - Panel - Rising Stars: The "Early Days" of Promising Young Entrepreneurs
  • 4/15/2010
  • Adam Hocherman
  • 2 min. 5 sec.
Video 4 of 7 Adam Hocherman Discusses Funding Strategy
  • Adam Hocherman - Panel - Rising Stars: The "Early Days" of Promising Young Entrepreneurs
  • 4/15/10
  • Adam Hocherman
  • 2 min. 45 sec.
Video 5 of 7 Adam Hocherman Discusses Funding Growth Phase
  • Adam Hocherman - Panel - Rising Stars: The "Early Days" of Promising Young Entrepreneurs
  • 4/15/2010
  • Adam Hocherman
  • 1 min. 55 sec.
Video 6 of 7 Adam Hocherman Recommends Having A Board Of Advisers
  • Adam Hocherman - Panel - Rising Stars: The "Early Days" of Promising Young Entrepreneurs
  • 4/15/2010
  • Adam Hocherman
  • 1 min. 54 sec.
Video 7 of 7 Adam Hocherman Shares Anecdote About Importance Of Marketing Knowledge
  • Adam Hocherman - Panel - Rising Stars: The "Early Days" of Promising Young Entrepreneurs
  • 4/15/2010
  • Adam Hocherman
  • 1 min. 34 sec.

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