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Radha Agrawal Discusses Importance of Being Creative With Marketing To Maximize Budget

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Total Case Duration :

  • Date Added : 4/16/2010
  • Clip Duration : 0 min. 51 sec.

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Radha Agrawal

  • Founder, Super Sprowtz
  • female
  • 1979 (Age: 41 years old)
  • Radha Agrawal - Panel - New Approaches to Marketing in the Post-Web 2.0 World
  • Video 1 of 6 in this Case
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Biography

Radha Agrawal is the Founder of Super Sprowtz, LLC, a story and concept she has been developing for more than three and a half years. The concept for Super Sprowtz grew out of a menu she designed for her restaurant, Slice, an organic pizzeria that she co-owns with her twin sister Miki in New York City, where they just opened their second location (www.sliceperfect.com). As a wellness advocate and an active athlete, she speaks to public school children across New York on the benefits of nutrition and healthy eating. Agrawal has extensive film experience spanning the commercial, music video and feature length formats and has produced for film greats such as Michel Gondry, director of "Eternal Sunshine Of the Spotless Mind." She is currently producing a feature film, "The Western Front," about American foreign policy in Iraq. The film incorporates animation, motion graphics, and live-action, and has just been accepted at the 2010 Tribeca Film Festival in New York. Agrawal has been working in the entertainment industry for more than 10 years, only taking time off to open her first restaurant with her twin sister. She worked as an agent for commercial videos, representing directors such as George Lucas and the Coen Brothers, and has a broad network in the film and television community. Radha Agrawal's comments are from the panel "New Approaches to Marketing in the Post-Web 2.0 World" that was given during Entrepreneurship at Cornell's Celebration in April 2010. Most recently, Radha Agrawal is a co-founder of the company, Thinx. Radha Agrawal earned her BS from Cornell University.

Be creative. I mean, certainly for a start up, anyway. Again, I'm coming from a totally different place. They have established businesses. I'm a partner in the business as well, but this is a new business. For us, we certainly have a budget allocated towards it and, again, we have to be very cr...(Full transcript available to logged in subscribers.).

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Radha Agrawal videos

Video 1 of 6 Radha Agrawal Discusses Academic Background And Idea Behind Company, SuperSprowtz
  • Radha Agrawal - Panel - New Approaches to Marketing in the Post-Web 2.0 World
  • 4/15/2010
  • Radha Agrawal
  • 1 min. 13 sec.
Video 2 of 6 Radha Agrawal Discusses Challenges To Finding Customer Base and Having Right Market Timing
  • Radha Agrawal - Panel - New Approaches to Marketing in the Post-Web 2.0 World
  • 4/15/2010
  • Radha Agrawal
  • 2 min. 23 sec.
Video 3 of 6 Radha Agrawal Shares Example Of Creative Marketing
  • Radha Agrawal - Panel - New Approaches to Marketing in the Post-Web 2.0 World
  • 4/15/2010
  • Radha Agrawal
  • 0 min. 59 sec.
Video 4 of 6 Radha Agrawal Discusses Using Social Networking For Retention and Conversion
  • Radha Agrawal - Panel - New Approaches to Marketing in the Post-Web 2.0 World
  • 4/15/2010
  • Radha Agrawal
  • 1 min. 25 sec.
Video 5 of 6 Radha Agrawal Discusses Importance of Being Creative With Marketing To Maximize Budget
  • Radha Agrawal - Panel - New Approaches to Marketing in the Post-Web 2.0 World
  • 4/15/2010
  • Radha Agrawal
  • 0 min. 51 sec.
Video 6 of 6 Radha Agrawal Discusses Owner Must Be Best Ambassador For The Business
  • Radha Agrawal - Panel - New Approaches to Marketing in the Post-Web 2.0 World
  • 4/15/2010
  • Radha Agrawal
  • 0 min. 43 sec.