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Byron Hoover Discusses Spirits Industry And Presence of Tequila In The Market

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Total Case Duration :

  • Date Added : 9/20/2006
  • Clip Duration : 2 min. 1 sec.

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Byron Hoover

  • Marketing Director, Cuervo International
  • male
  • Caucasian
  • Not Available
  • Byron Hoover - Panel - Cuervo International
  • Video 1 of 6 in this Case
  • View All Available Videos

Biography

Byron Hoover is the Marketing Director for the Jose Cuervo Portfolio at Jose Cuervo International. He is responsible for the worldwide development of the Cuervo brand. His responsibilities include global marketing strategy, brand management, advertising development and online and promotional programming.

Prior to his role at Cuervo International, Hoover spent 10 years in Europe with the Walt Disney Company and Procter and Gamble in a series of international marketing and brand management roles.

Byron Hoover holds a B.A. degree from Emory University, and MBA from Cornell University and a Master's in International Management from the University of Leuven, Belgium.

Tequila is, I think a ... for us a little bit of a challenge. We are ... Jose Cuervo is the sixth largest... the number one tequila worldwide and the sixth largest premium spirit in the US after brands like Bacardi and Absolut and Jack Daniels and we're the eighth largest worldwide. What's happeni...(Full transcript available to logged in subscribers.).

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Byron Hoover videos

Video 1 of 6 Byron Hoover Discusses Spirits Industry And Presence of Tequila In The Market
  • Byron Hoover - Panel - Cuervo International
  • 9/20/2006
  • Byron Hoover
  • 2 min. 1 sec.
Video 2 of 6 Byron Hoover Discusses Corporate Self-Imposed Regulations Regarding Product Promotion
  • Byron Hoover - Panel - Cuervo International
  • 9/20/2006
  • Byron Hoover
  • 1 min. 20 sec.
Video 3 of 6 Byron Hoover Discusses Advertising Regulations For Beer, Wine and Spirits
  • Byron Hoover - Panel - Cuervo International
  • 9/20/2006
  • Byron Hoover
  • 2 min. 24 sec.
Video 4 of 6 Byron Hoover Discusses Need To Find Non-Traditional Approaches To Target Consumers
  • Byron Hoover - Panel - Cuervo International
  • 9/20/2006
  • Byron Hoover
  • 1 min. 25 sec.
Video 5 of 6 Byron Hoover Discusses Importance of Educating The Consumer and Impact of Trading Up On The Spirits Industry
  • Byron Hoover - Panel - Cuervo International
  • 9/20/2006
  • Byron Hoover
  • 1 min. 42 sec.
Video 6 of 6 Byron Hoover Discusses Challenge In Positioning New Tequila Products
  • Byron Hoover - Panel - Cuervo International
  • 9/20/2006
  • Byron Hoover
  • 1 min. 24 sec.