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Deirdre Kurzweil States Importance of Being Ready To Act On Survey Results

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  • Date Added : 6/1/2006
  • Clip Duration : 0 min. 27 sec.

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Deirdre Kurzweil

  • Manager, Cornell University
  • female
  • Caucasian
  • 1967 (Age: 55 years old)
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • Video 1 of 30 in this Case
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Biography

Deirdre Nissenson Kurzweil is currently serving as a market research manager in the Office of Publications and Marketing at Cornell University.

Prior to her role at Cornell, Kurzweil was affiliated with Art & Science Group's market research through its field house, Widener-Burrows & Associates. Kurzweil has experience in all phases of marketing and market research, both qualitative and quantitative. She has utilized a variety of advanced analytic techniques -- including trade-off analysis (conjoint, discrete choice), segmentation analysis, discriminant analysis, and factor analysis -- on behalf of a diverse clientele in the non-profit sector, as well as the financial services and consumer products industries.

Previously, she was a project manager at Total Research Corporation and Opinion Research Corporation in Princeton, New Jersey. She has also worked as senior research analyst for Merrill Lynch, where much of her work focused on assessing the impact of various advertising efforts.

Deirdre Kurzweil received her undergraduate degree from Dickinson College.

If you're not going to do something about it, don't do it, because if you do a research study, let's say customer satisfaction survey and you find out that people aren't happy with something and they don't respond to that, in someway you might not solve the problem immediately, but if you don't resp...(Full transcript available to logged in subscribers.).

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Deirdre Kurzweil videos

Video 1 of 30 Deirdre Kurzweil Discusses Professional Background
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 1 min. 25 sec.
Video 2 of 30 Deirdre Kurzweil Provides Definition of Market Research
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 1 min. 6 sec.
Video 3 of 30 Deirdre Kurzweil Discusses Power of Market Research
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 1 min. 25 sec.
Video 4 of 30 Deirdre Kurzweil Discusses Pitfalls of Market Research
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 1 min. 45 sec.
Video 5 of 30 Deirdre Kurzweil Discusses Challenges To Budget Due To Intangibile Results of Market Research
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 1 min. 28 sec.
Video 6 of 30 Deirdre Kurzweil States Bad Market Research Can Be Dangerous
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 0 min. 37 sec.
Video 7 of 30 Deirdre Kurzweil Discusses First Step In Market Research Process
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 0 min. 42 sec.
Video 8 of 30 Deirdre Kurzweil Outlines Different Types of Surveys
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 2 min. 10 sec.
Video 9 of 30 Deirdre Kurzweil States Importance of Being Ready To Act On Survey Results
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 0 min. 27 sec.
Video 10 of 30 Deirdre Kurzweil Outlines Differences In Quantitative and Qualitative Market Research
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 0 min. 52 sec.
Video 11 of 30 Deirdre Kurzweil Discusses Telephone Surveys
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 2 min. 3 sec.
Video 12 of 30 Deirdre Kurzweil Discusses Web Surveys
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 1 min. 3 sec.
Video 13 of 30 Deirdre Kurzweil Discusses Mail Surveys
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 1 min. 16 sec.
Video 14 of 30 Deirdre Kurzweil Shares Thoughts on Focus Groups
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 1 min. 54 sec.
Video 15 of 30 Deirdre Kurzweil Discusses Interview Surveys
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 1 min. 11 sec.
Video 16 of 30 Deirdre Kurzweil States Importance of Involving Trained Moderators In Focus Group Research
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 3 min. 6 sec.
Video 17 of 30 Deirdre Kurzweil Discusses Importance of Considering Level of Homogeneity Desired In Focus Groups
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 1 min. 0 sec.
Video 18 of 30 Deirdre Kurzweil States Importance of Multiple Focus Group Audiences
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 0 min. 44 sec.
Video 19 of 30 Deirdre Kurzweil States Focus Groups Are Not Quantitative Research
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 0 min. 26 sec.
Video 20 of 30 Deirdre Kurzweil Discusses Development of Sample Lists of People
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 0 min. 59 sec.
Video 21 of 30 Deirdre Kurzweil Discusses Development of the Survey Instrument
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 1 min. 45 sec.
Video 22 of 30 Deirdre Kurzweil Discusses Importance of Developing Strong Survey Questions
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 3 min. 16 sec.
Video 23 of 30 Deirdre Kurzweil Shares Thoughts on Conducting Market Research
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 1 min. 48 sec.
Video 24 of 30 Deirdre Kurzweil Discusses Challenges of Open Ended Questions On Various Survey Tools
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 1 min. 41 sec.
Video 25 of 30 Deirdre Kurzweil States Importance of Interpreting Survey Results
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 1 min. 13 sec.
Video 26 of 30 Deirdre Kurzweil States Importance of Cleaning Survey Data Before Calculating Results
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 0 min. 45 sec.
Video 27 of 30 Deirdre Kurzweil Discusses Treatment of Bad Survey Responses
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 0 min. 25 sec.
Video 28 of 30 Deirdre Kurzweil Defines Coding As Act Of Finding Common Threads Within Responses
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 2 min. 14 sec.
Video 29 of 30 Deirdre Kurzweil Discusses Importance of Evaluating Relationship Between Data
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 2 min. 49 sec.
Video 30 of 30 Deirdre Kurzweil States Importance of Sharing Market Research Information
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
  • Deirdre Kurzweil
  • 1 min. 30 sec.

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Deirdre Kurzweil States Importance of Being Ready To Act On Survey Results
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
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Deirdre Kurzweil Outlines Differences In Quantitative and Qualitative Market Research
  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
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  • Deirdre Kurzweil - Lecture - Market Research, Surveys and Focus Groups
  • 6/1/2006
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Deirdre Kurzweil Discusses Web Surveys
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