(607) 227-8695info@prendismo.com

Norb Mayrhofer Shares Thoughts on Creating a Marketing Plan

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 10/6/2004
  • Clip Duration : 2 min. 9 sec.

Playlists

Please Login to create playlists

Norb Mayrhofer

  • General Manager, North American Commercial Products, Procter & Gamble
  • male
  • Caucasian
  • Not Available
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • Video 1 of 26 in this Case
  • View All Available Videos

Biography

Norb Mayrhofer is the Vice President of Procter & Gamble Professional. He began his career at P&G after graduation from college. His first role in the company was as a sales representative selling bar soap to supermarkets. Over the past 29 years of his career at P&G, he has had 18 different jobs in every P&G division with the exception of healthcare.

Norb Mayrhofer received his undergraduate degree in business from Geneseo State. He and his wife have five children.

The last but not least is the memorable experiences I recall. Most of these are service intensive businesses in some way, shape, or form. I can tell you--I stayed at the Statler last night, and, boy, they were wonderful when I checked in. The guy knew my name and took my car. In fact, the guy th...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Norb Mayrhofer videos

Video 1 of 26 Norb Mayrhofer States Lecture Format Will Be Interactive
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 47 sec.
Video 2 of 26 Norb Mayrhofer Shares Personal and Professional Background
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 45 sec.
Video 3 of 26 Norb Mayrhofer Discusses Importance of Determining Target Customer
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 46 sec.
Video 4 of 26 Norb Mayrhofer States The Narrower Definition One Makes For A Target Customer, The More Helpful
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 2 min. 45 sec.
Video 5 of 26 Norb Mayrhofer States Importance of Finding Out If Anyone In Industry Is Targeting Customer Well And Learning From Them
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 48 sec.
Video 6 of 26 Norb Mayrhofer States Importance of Understanding Market You Are Targeting
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 2 min. 34 sec.
Video 7 of 26 Norb Mayrhofer States Sales Growth Is More Important Than Cost Savings
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 3 min. 26 sec.
Video 8 of 26 Norb Mayrhofer Discusses Difference Between Controlling Costs and Optimizing Resources
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 2 min. 3 sec.
Video 9 of 26 Norb Mayrhofer Discusses Mapping the Customer
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 46 sec.
Video 10 of 26 Norb Mayrhofer Discusses Importance of Creating and Leveraging Scale Regardless of Size of Business
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 11 sec.
Video 11 of 26 Norb Mayrhofer States Value is Relative To the Customer
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 3 min. 1 sec.
Video 12 of 26 Norb Mayrhofer States Business Should Optimize Return on Assets Deployed
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 0 min. 58 sec.
Video 13 of 26 Norb Mayrhofer States Importance of Building Core Strength and Gradually Improving
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 53 sec.
Video 14 of 26 Norb Mayrhofer Discusses Sensing and Finding Best Qualities in Competition
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 41 sec.
Video 15 of 26 Norb Mayrhofer Discusses Hedging To Avoid Risk
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 2 min. 20 sec.
Video 16 of 26 Norb Mayrhofer Shares Thoughts on Value Propositions
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 2 min. 18 sec.
Video 17 of 26 Norb Mayrhofer Shares Example From P&G Where Customer Understood Value Proposition
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 3 min. 14 sec.
Video 18 of 26 Norb Mayrhofer Discusses Difference Between Brand and A Product WIth a Name On It
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 43 sec.
Video 19 of 26 Norb Mayrhofer States Branding Strategy Is Visual
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 39 sec.
Video 20 of 26 Norb Mayrhofer Shares Thoughts on Creating a Marketing Plan
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 2 min. 9 sec.
Video 21 of 26 Norb Mayrhofer Shares Thoughts on Selling and Handling Objections
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 55 sec.
Video 22 of 26 Norb Mayrhofer Discusses Complex Versus Simple Sales Pitches
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 4 sec.
Video 23 of 26 Norb Mayrhofer Shares Thoughts on Decision Making
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 18 sec.
Video 24 of 26 Norb Mayrhofer Discusses How To Make Strategic Choices
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 3 min. 42 sec.
Video 25 of 26 Norb Mayrhofer Discusses Organizational Performance Model
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 2 min. 55 sec.
Video 26 of 26 Norb Mayrhofer States Decisions Will All Cascade Off the First Decision
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 2 min. 36 sec.

RELATED VIDEOS

Chuck Winship States He Feels Personal Weakness Is In Developing Marketing Pan
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 1 min. 18 sec.
Norb Mayrhofer States Importance of Understanding Market You Are Targeting
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 2 min. 34 sec.
Norb Mayrhofer Discusses Importance of Creating and Leveraging Scale Regardless of Size of Business
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 11 sec.
Norb Mayrhofer Shares Thoughts on Creating a Marketing Plan
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 2 min. 9 sec.
Linda Miles Discusses Importance of Marketing Plan and Need To Fund Marketing Effort From Beginning of Business
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 1 min. 27 sec.
Linda Miles Shares Thoughts on Addressing the Four Ps in a Marketing Plan
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 2 min. 16 sec.
Paul McManus Discusses Importance of Building Depth As Startup Grows
  • Paul McManus - What Makes A Venture Management Team Successful - RPI Biotechnology Management & Entrepreneurship Seminar Series
  • 12/7/2005
  • Paul McManus
  • 3 min. 51 sec.
Adam Farrell States A Fleshed Out Marketing Plan Is More Important Than A Completed Business Plan
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 2 min. 15 sec.