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Kurt Zitzner States For A Franchise To Work There Has To Be A Known Brand

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Total Case Duration :

  • Date Added : 2/15/2006
  • Clip Duration : 1 min. 23 sec.

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Kurt Zitzner

  • Owner, Mugzee's
  • male
  • Caucasian
  • 1983 (Age: 39 years old)
  • Kurt Zitzner - Interview - Mugzees
  • Video 1 of 27 in this Case
  • View All Available Videos

Biography

Kurt Zitzner is the owner of Mugzees Restaurant in Kent, Ohio.

He has been working in restaurants since the age of 14. His restaurant experience includes Chuck's Diner, Cafe 56, Fire Food and Drink, and his own catering company, City Cuisine.

He graduated from Cornell University's School of Hotel Administration with a Bachelor of Science in May of 2005. While at Cornell, he was elected by his peers to be the Managing Director of Hotel Ezra Cornell, a student run hotel conference for industry leaders.

I think the key to franchising is you have to pick a brand that is well known, otherwise it is virtually worthless, the franchise, a brand, you are going to have to teach the customer what the brand is. So in my opinion if you are going to franchise you might as well franchise something like a Subw...(Full transcript available to logged in subscribers.).

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Kurt Zitzner videos

Video 1 of 27 Kurt Zitzner Discusses Use of Undergraduate Courses To Hone Business Plan For Restaurant He Opened After Graduation
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 2 min. 14 sec.
Video 2 of 27 Kurt Zitzner Discusses Differences In Restaurant Business Versus Other Businesses
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 1 min. 6 sec.
Video 3 of 27 Kurt Zitzner States Target Market Changed Once Restaurant Opened
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 2 min. 35 sec.
Video 4 of 27 Kurt Zitzner States Importance of Creating a Business Plan Even If It Isn't Followed To tHe Letter
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 1 min. 49 sec.
Video 5 of 27 Kurt Zitzner Outlines Market Research Performed on Target Geographic Area
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 1 min. 27 sec.
Video 6 of 27 Kurt Zitzner States For A Franchise To Work There Has To Be A Known Brand
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 1 min. 23 sec.
Video 7 of 27 Kurt Zitzner States Logo Was Created To Build Sense of Familiarity With Customers
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 1 min. 35 sec.
Video 8 of 27 Kurt Zitzner Discusses Decision on Company Name and Logo
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 2 min. 55 sec.
Video 9 of 27 Kurt Zitzner States Website Strategy Was To Create A Professional Appearance
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 2 min. 36 sec.
Video 10 of 27 Kurt Zitzner Discusses Mugzee's Value Proposition
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 2 min. 9 sec.
Video 11 of 27 Kurt Zitzner Discusses Advertising Strategy For Mugzee's
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 1 min. 5 sec.
Video 12 of 27 Kurt Zitzner States Tracking Expenses Is Key In The Restaurant Industry
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 1 min. 31 sec.
Video 13 of 27 Kurt Zitzner Discusses Dealing With Unethical Vendors As A Small Company
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 4 min. 21 sec.
Video 14 of 27 Kurt Zitzner Discusses Personnel Structure To Mugzee's
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 3 min. 11 sec.
Video 15 of 27 Kurt Zitzner Discusses Challenge of Managing Employee Relationships In A Small Business
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 4 min. 26 sec.
Video 16 of 27 Kurt Zitzner Discusses Challenges of the Hiring Process
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 4 min. 21 sec.
Video 17 of 27 Kurt Zitzner States Importance of Following The Textbook In Interviewing And Hiring
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 0 min. 32 sec.
Video 18 of 27 Kurt Zitzner States Business Can Operate At A Loss As Long As Cash Flow Is Positive
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 0 min. 46 sec.
Video 19 of 27 Kurt Zitzner States Importance of Raising More Money That You Think You Will Need
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 1 min. 55 sec.
Video 20 of 27 Kurt Zitzner Discusses Motivation To Get Out Of Bed In Morning And Continue To Build The Business
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 2 min. 28 sec.
Video 21 of 27 Kurt Zitzner States Biggest Worry Is Hoping For Continued Customer Demand
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 2 min. 15 sec.
Video 22 of 27 Kurt Zitzner Discusses New Realizations Regarding Target Markets and How To Reach Them
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 2 min. 47 sec.
Video 23 of 27 Kurt Zitzner States Entrepreneurs Are Risk Takers Who Don't See Failure As A Bad Thing
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 1 min. 55 sec.
Video 24 of 27 Kurt Zitzner Discusses Influence Of Father On His Career Decisions
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 3 min. 4 sec.
Video 25 of 27 Kurt Zitzner States Biggest Surprise Comes From Difficulty in Customer Adaptation
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 1 min. 41 sec.
Video 26 of 27 Kurt Zitzner States Most Important Personality Trait Is Persistence
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 2 min. 19 sec.
Video 27 of 27 Kurt Zitzner States Importance Of Doing What Makes You Happy
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 1 min. 5 sec.

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