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Erika Fowler-Decatur Discusses Decision to Outsource Chocolate Production

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Total Case Duration :

  • Date Added : 5/1/2004
  • Clip Duration : 3 min. 23 sec.

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Erika Fowler-Decatur

  • Founder, Ithaca Fine Chocolates
  • female
  • Caucasian
  • 1969 (Age: 55 years old)
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • Video 1 of 55 in this Case
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Biography

Erika Fowler is the founder of Ithaca Fine Chocolates based in Ithaca, New York. One of the most popular items produced by the company is the Art Bar. Art Bars are organic, Fair Trade chocolate bars that feature an art reproduction by a regional adult artist or an international child artist on a collectible card inside the wrapper. Ten percent of profits from sales are donated to the Kaleidoscope outreach program of the Community School of Music & Arts in Ithaca, NY, and to the International Child Art Foundation in Washington, DC. Ithaca Fine Chocolates aims to promote artists and support art education by bringing together the luxuries of fine art and exquisite chocolate for inspired enjoyment.

A former museum director and art history instructor, Fowler intended to start an art gallery in Ithaca. That plan evolved into Art Bars while she was contemplating how to provide artists with broader exposure.

Fowler received an undergraduate degree from Hamilton College and her Masters degree from the State University of New York at Binghamton.

So once we discovered this idea of combining art and chocolate and it might really be a hit and I knew that loving art and chocolate myself I knew that if I ever saw a product like this in the shelves I would buy cases of this stuff, and I knew that my friends and other people probably like me that ...(Full transcript available to logged in subscribers.).

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Erika Fowler-Decatur videos

Video 1 of 55 Erika Fowler-Decatur Discusses Experience in Not For Profit Sector and Decision to Settle in Ithaca
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 0 min. 43 sec.
Video 2 of 55 Erika Fowler-Decatur Shares Educational and Professional Background
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 38 sec.
Video 3 of 55 Erika Fowler-Decatur Explains How Business Idea Started As An Art Gallery and Became Art Bars
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 18 sec.
Video 4 of 55 Erika Fowler-Decatur Explains The Idea of Tying Fine Art to Fine Chocolate
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 0 min. 57 sec.
Video 5 of 55 Erika Fowler-Decatur Discusses Decision to Outsource Chocolate Production
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 3 min. 23 sec.
Video 6 of 55 Erika Fowler-Decatur Discusses Negotiating Vendor Relationships with Swiss Chocolatiers
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 26 sec.
Video 7 of 55 Erika Fowler-Decatur Discusses Similar Social Vision Between Art Bars and Chocolatier Vendor
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 0 min. 40 sec.
Video 8 of 55 Erika Fowler-Decatur Shares Mission of Ithaca Fine Chocolates
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 0 min. 23 sec.
Video 9 of 55 Erika Fowler-Decatur Shares Process Behind Recruiting Initial Artists for Art Bars
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 56 sec.
Video 10 of 55 Erika Fowler-Decatur States Company Was First in US to Sell Fair Trade Chocolate
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 0 min. 41 sec.
Video 11 of 55 Erika Fowler-Decatur Discusses Mission Of Fair Trade and Art Education Through Art Bar Product
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 2 min. 11 sec.
Video 12 of 55 Erika Fowler-Decatur Shares Story of Overnight Growth From Local to National Distribution Due to Fair Trade
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 22 sec.
Video 13 of 55 Erika Fowler-Decatur States Change in Launch Timing From August to November Was Beneficial
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 40 sec.
Video 14 of 55 Erika Fowler-Decatur Discusses Establishing a Gallery and Coordinating the Product Launch
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 2 min. 16 sec.
Video 15 of 55 Erika Fowler-Decatur Shares Example of How Word of Mouth Helped Grow the Business
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 0 min. 39 sec.
Video 16 of 55 Erika Fowler-Decatur Shares Challenges of Finding Appropriate Gallery Locations
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 18 sec.
Video 17 of 55 Erika Fowler-Decatur Shares Importance of Sharing Social Mission With Customers First Hand
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 0 min. 52 sec.
Video 18 of 55 Erika Fowler-Decatur Shares Personal Thrill When Public Understands Company's Work and Mission
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 0 sec.
Video 19 of 55 Erika Fowler-Decatur Shares Surprise At Growing Number of Business Students Interested in Social Responsibility
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 54 sec.
Video 20 of 55 Erika Fowler-Decatur Discusses Pitching Idea to Artists And Challenge of Translating Art to Small Size
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 3 min. 2 sec.
Video 21 of 55 Erika Fowler-Decatur Discusses Challenge of Matching Art Bar Packaging With Overall Social Mission
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 2 min. 42 sec.
Video 22 of 55 Erika Fowler-Decatur Shares Support Found From Local Retailers
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 0 sec.
Video 23 of 55 Erika Fowler-Decatur Shares Example of Vendor Advocating Art Bars Based on Belief in Social Mission of Company
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 10 sec.
Video 24 of 55 Erika Fowler-Decatur Shares Example of Children Demanding Fair Trade Chocolate
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 29 sec.
Video 25 of 55 Erika Fowler-Decatur Discusses Importance of Explaining Social Importance of Product
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 41 sec.
Video 26 of 55 Erika Fowler-Decatur Discusses Struggle With Profit Margins and Competition
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 42 sec.
Video 27 of 55 Erika Fowler-Decatur States Social and Moral Values Have Costs
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 0 min. 40 sec.
Video 28 of 55 Erika Fowler-Decatur Shares Ethical Challenge of Selling Certified Fair Trade Chocolates
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 3 min. 19 sec.
Video 29 of 55 Erika Fowler-Decatur States Importance of Social Responsibility From a Longer-Term Perspective
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 0 min. 46 sec.
Video 30 of 55 Erika Fowler-Decatur Shares Thoughts on Success
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 2 min. 53 sec.
Video 31 of 55 Erika Fowler-Decatur Shares Example of How Art Bars Helped Local Artist Sell Work
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 37 sec.
Video 32 of 55 Erika Fowler-Decatur Discusses Use of Children's Art in Art Bar Packaging
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 5 min. 16 sec.
Video 33 of 55 Erika Fowler-Decatur Discusses Handling Negative Feedback
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 4 min. 24 sec.
Video 34 of 55 Erika Fowler-Decatur Shares Thoughts on Handling Doubt and Criticism
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 0 min. 37 sec.
Video 35 of 55 Erika Fowler-Decatur Discusses Dealing with Competition and Disappointment
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 3 min. 58 sec.
Video 36 of 55 Erika Fowler-Decatur States Company Values Are Competitive Benefit
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 0 min. 54 sec.
Video 37 of 55 Erika Fowler-Decatur States Personal Sense of Responsibility To Vendors, Retailers and Consumers
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 0 min. 49 sec.
Video 38 of 55 Erika Fowler-Decatur States New Entrepreneurs Should To Stick Their Values
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 36 sec.
Video 39 of 55 Erika Fowler-Decatur Shares Thoughts on Role of Business in Society
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 2 sec.
Video 40 of 55 Erika Fowler-Decatur States Importance of Being Stubborn And Surrounding Yourself With Smart People
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 33 sec.
Video 41 of 55 Erika Fowler-Decatur Discusses Cash Flow
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 0 min. 19 sec.
Video 42 of 55 Erika Fowler-Decatur Shares Thoughts on Being a Female Entrepreneur
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 11 sec.
Video 43 of 55 Erika Fowler-Decatur Discusses Developing Fair Trade Market Knowledge
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 5 sec.
Video 44 of 55 Erika Fowler-Decatur Shares Personal Professional Experience in Not For Profit Sector
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 0 min. 16 sec.
Video 45 of 55 Erika Fowler-Decatur Shares Thoughts on Socially Responsible Business
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 18 sec.
Video 46 of 55 Erika Fowler-Decatur Shares Aspirations For Business
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 52 sec.
Video 47 of 55 Erika Fowler-Decatur Shares Thoughts on Social Responsibilities as an Entrepreneur
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 1 min. 14 sec.
Video 48 of 55 Erika Fowler-Decatur States Students Today Have More Options To Take Courses on Social Responsibility
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 2 min. 17 sec.
Video 49 of 55 Erika Fowler-Decatur Outlines Locations in Which Art Bars Are Sold
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 0 min. 21 sec.
Video 50 of 55 Erika Fowler-Decatur Discusses First Year Revenues and Profits
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 0 min. 6 sec.

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Erika Fowler-Decatur Discusses Decision to Outsource Chocolate Production
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
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  • 3 min. 23 sec.
Erika Fowler-Decatur Discusses Mission Of Fair Trade and Art Education Through Art Bar Product
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 2 min. 11 sec.
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  • 5/1/2004
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  • 5/1/2004
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Erika Fowler-Decatur Shares Ethical Challenge of Selling Certified Fair Trade Chocolates
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  • 5/1/2004
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  • 3 min. 19 sec.
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  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 3 min. 58 sec.
Erika Fowler-Decatur Discusses Developing Fair Trade Market Knowledge
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
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