( 607) 227-8695 info@prendismo.com

John Cannon Discusses Four Ps of Marketing and How Corner Bistro Will Approach Them

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 10/1/2005
  • Clip Duration : 2 min. 10 sec.

Playlists

Please Login to create playlists

John Cannon

  • Business Development Director, Nestle
  • male
  • Caucasian
  • 1957 (Age: 64 years old)
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • Video 1 of 18 in this Case
  • View All Available Videos

Biography

John Cannon is the Business Development Director at Nestle USA. Prior to his role in business development, he spent 25 years of his career at Nestle in sales, with the last 12 running their largest market - New York.

John Cannon is a graduate of Bloomsburg University.

And then we have got the four Ps. And I have been in the sales organization for 27 years so this is what I did everyday. I spent the last 12 years before I went over training and development, I spent the last 12 years running our New York operation. I ran our New York sales team. So I was dealin...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

John Cannon videos

Video 1 of 18 John Cannon Discusses Research Methods To Create New Food Products
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 55 sec.
Video 2 of 18 John Cannon Discusses Market Segmentation In Frozen Meals
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 53 sec.
Video 3 of 18 John Cannon Discusses Why Nestle Is Going After Upscale Frozen Food Market Segment
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 12 sec.
Video 4 of 18 John Cannon Discusses Questions That Must Be Asked When Developing a New Frozen Food Product
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 32 sec.
Video 5 of 18 John Cannon Discusses Challenge Of Determining A Product Name For High End Frozen Food Product
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 14 sec.
Video 6 of 18 John Cannon Discusses How Retail Pricing Is Determined
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 49 sec.
Video 7 of 18 John Cannon Shares Thoughts on Product Differentiation
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 42 sec.
Video 8 of 18 John Cannon Discusses How New Food Products Are Pitched To Retail Grocery Outlets
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 39 sec.
Video 9 of 18 John Cannon Shares Marketing and Packaging Concepts For New Frozen Food Line, Corner Bistro
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 57 sec.
Video 10 of 18 John Cannon Outlines Creation of a Marketing Calendar For a New Product Launch
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 19 sec.
Video 11 of 18 John Cannon Outlines How Nestle Will Raise Consumer Awareness of New Corner Bistro Product
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 31 sec.
Video 12 of 18 John Cannon Shares Examples of Event Marketing and Online Marketing
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 3 min. 0 sec.
Video 13 of 18 John Cannon Discusses Four Ps of Marketing and How Corner Bistro Will Approach Them
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 10 sec.
Video 14 of 18 John Cannon Discusses Allocation of Advertising Budget For New Product Launch
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 4 sec.
Video 15 of 18 John Cannon Discusses Advantage of Brand Identity With Toll House Morsels
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 26 sec.
Video 16 of 18 John Cannon Shares Example of Slotting Allowance in Grocery Stores
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 36 sec.
Video 17 of 18 John Cannon Discusses Private Label Consumer Differentiation
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 19 sec.
Video 18 of 18 John Cannon Discusses Some of Nestle's Product Failures
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 1 sec.

RELATED VIDEOS

Amy Machamer Discusses Marketing of Distinctive Products
  • Amy & Susan Machamer - Interview - Hurd Orchards
  • 4/16/2001
  • Amy Machamer
  • 0 min. 36 sec.
Rosa Sugranes Discusses Finding and Targeting Tile Market
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 1 min. 19 sec.
Marty Stosiek Shares Thoughts on Relationship Marketing
  • Christa and Marty Stosiek - Interview - Markristo Farm
  • 1/22/2002
  • Marty Stosiek
  • 0 min. 44 sec.
Rick Osofsky Discusses Entry into New York City's Green Markets and Gourmet Markets and Growth Through Word of Mouth
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 2 min. 32 sec.
Erika Fowler-Decatur States Company Was First in US to Sell Fair Trade Chocolate
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 0 min. 41 sec.
John Dyson Discusses Background in Wine Business and Small Pinot Noir Winery That Relies on Exclusivity As A Means of Marketing
  • John Dyson - Lecture - Marketing and Advertising - I Love New York Campaign Example and Winery Example
  • 9/12/2005
  • John Dyson
  • 3 min. 33 sec.
John Dyson Discusses Maintinaing Exclusivity Of Wineries By Creating 'The List'
  • John Dyson - Lecture - Marketing and Advertising - I Love New York Campaign Example and Winery Example
  • 9/12/2005
  • John Dyson
  • 2 min. 22 sec.
John Dyson Discusses Challenge of Marketing A Product Which is Scarce
  • John Dyson - Lecture - Marketing and Advertising - I Love New York Campaign Example and Winery Example
  • 9/12/2005
  • John Dyson
  • 2 min. 47 sec.
John Cannon Outlines Creation of a Marketing Calendar For a New Product Launch
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 19 sec.
John Cannon Discusses Four Ps of Marketing and How Corner Bistro Will Approach Them
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 10 sec.