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Rita Kellogg Shares Thoughts on How to Conduct Market Research

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Total Case Duration :

  • Date Added : 3/2/2001
  • Clip Duration : 0 min. 58 sec.

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Rita Kellogg

  • Co-owner, Side Hill Acres
  • female
  • Caucasian
  • Not Available
  • Rita Kellogg - Interview - Side Hill Acres
  • Video 1 of 12 in this Case
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Biography

Rita Kellogg and her family founded Side Hill Acres in 1987 as a beef farm, but almost immediately transformed into a goat dairy. The company experienced tremendous growth in the initial years by selling goat milk to their cheese processor, Goat Folks. After this customer went out of business, the company resized and began to focus on producing the cheese on its own.

I have learned through other people's experiences that sometimes they spend too much on what the other guy is doing and forgetting what they're doing. I've seen that more and more. To me a product - you could have four companies that make the same product. Let's take mozzarella cheese for instance ...(Full transcript available to logged in subscribers.).

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Rita Kellogg videos

Video 1 of 12 Rita Kellogg Shares Background on Side Hill Acres
  • Rita Kellogg - Interview - Side Hill Acres
  • 3/2/2001
  • Rita Kellogg
  • 1 min. 29 sec.
Video 2 of 12 Rita Kellogg Discusses Resources That Helped Startup Production at Side Hill Acres
  • Rita Kellogg - Interview - Side Hill Acres
  • 3/2/2001
  • Rita Kellogg
  • 1 min. 15 sec.
Video 3 of 12 Rita Kellogg Discusses Growth and Decline of Side Hill Acres
  • Rita Kellogg - Interview - Side Hill Acres
  • 3/2/2001
  • Rita Kellogg
  • 1 min. 50 sec.
Video 4 of 12 Rita Kellogg Discusses Impact of Losing Main Customer
  • Rita Kellogg - Interview - Side Hill Acres
  • 3/2/2001
  • Rita Kellogg
  • 0 min. 46 sec.
Video 5 of 12 Rita Kellogg Discusses Entry Into Goat Cheese Processing
  • Rita Kellogg - Interview - Side Hill Acres
  • 3/2/2001
  • Rita Kellogg
  • 0 min. 45 sec.
Video 6 of 12 Rita Kellogg Discusses Market Size for Side Hill Acres
  • Rita Kellogg - Interview - Side Hill Acres
  • 3/2/2001
  • Rita Kellogg
  • 0 min. 21 sec.
Video 7 of 12 Rita Kellogg Shares Thoughts on Customer Relations
  • Rita Kellogg - Interview - Side Hill Acres
  • 3/2/2001
  • Rita Kellogg
  • 0 min. 15 sec.
Video 8 of 12 Rita Kellogg Gives Example of Importance of Customer Relations
  • Rita Kellogg - Interview - Side Hill Acres
  • 3/2/2001
  • Rita Kellogg
  • 1 min. 28 sec.
Video 9 of 12 Rita Kellogg Shares Thoughts on Business Planning
  • Rita Kellogg - Interview - Side Hill Acres
  • 3/2/2001
  • Rita Kellogg
  • 1 min. 19 sec.
Video 10 of 12 Rita Kellogg Discusses Need For Innovative Thinking After Losing Main Customer
  • Rita Kellogg - Interview - Side Hill Acres
  • 3/2/2001
  • Rita Kellogg
  • 0 min. 54 sec.
Video 11 of 12 Rita Kellogg Shares Thoughts on How to Conduct Market Research
  • Rita Kellogg - Interview - Side Hill Acres
  • 3/2/2001
  • Rita Kellogg
  • 0 min. 58 sec.
Video 12 of 12 Rita Kellogg States Pricing Strategy Was Centered Around Not Having Standard Weights
  • Rita Kellogg - Interview - Side Hill Acres
  • 3/2/2001
  • Rita Kellogg
  • 1 min. 7 sec.