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Sheena Lindahl States Branding Was A Piecemeal Process

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Total Case Duration :

  • Date Added : 6/21/2009
  • Clip Duration : 1 min. 28 sec.

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Sheena Lindahl

  • Co-founder, Extreme Entrepreneurship
  • female
  • Caucasian
  • 1982 (Age: 42 years old)
  • Sheena Lindahl - Interview - Extreme Entrepreneurship Education
  • Video 1 of 12 in this Case
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Biography

Sheena Lindahl is the author of the bestselling book,The Student Success Manifesto: How to Create a Life of Passion, Purpose, and Prosperity. Lindahl, along wit her husband, Michael Simmons, founded Extreme Entrepreneurship Education, LLC, while attending NYU in 2003. The pair have been named among BusinessWeek's "Best Entrepreneurs Under 25" in 2006. In addition, Simmons and Lindahl are the co-founders of Extreme Entrepreneurship Tour (EET), a collegiate tour bringing America's top young enterpreneurs to college campuses for a half-day conference to spread the entrepreneurial mindset. Started in fall 2006, the tour has visited over 60 schools nation-wide and has received the Innovation Award from the National Association of Development Organizations and the Program of the Year award from Northern Michigan University. Sheena Lindahl is a graduate of the Steinhardt School of Education at New York University.

Thinking back, I think it has basically been very iterative, little pieces here and there. We started off with the concept of what we wanted for sure, but the logo for Extreme Entrepreneurship Tour came a little bit later. It's funny because each step along the way we've gotten people who love and...(Full transcript available to logged in subscribers.).

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Sheena Lindahl videos

Video 1 of 12 Sheena Lindahl Discusses Family Support and Struggles To Fund Herself Through College
  • Sheena Lindahl - Interview - Extreme Entrepreneurship Education
  • 6/21/2009
  • Sheena Lindahl
  • 2 min. 59 sec.
Video 2 of 12 Sheena Lindahl Discusses Exit Strategy In A Lifestyle Business
  • Sheena Lindahl - Interview - Extreme Entrepreneurship Education
  • 6/21/2009
  • Sheena Lindahl
  • 1 min. 26 sec.
Video 3 of 12 Sheena Lindahl States Branding Was A Piecemeal Process
  • Sheena Lindahl - Interview - Extreme Entrepreneurship Education
  • 6/21/2009
  • Sheena Lindahl
  • 1 min. 28 sec.
Video 4 of 12 Sheena Lindahl Discusses Reality That Startup Will Always Take More Time and Money Than You Expect
  • Sheena Lindahl - Interview - Extreme Entrepreneurship Education
  • 6/21/2009
  • Sheena Lindahl
  • 3 min. 17 sec.
Video 5 of 12 Sheena Lindahl Shares Mentoring Advice For Students
  • Sheena Lindahl - Interview - Extreme Entrepreneurship Education
  • 6/21/2009
  • Sheena Lindahl
  • 3 min. 20 sec.
Video 6 of 12 Sheena Lindahl Shares Self-Doubt During The Startup Phase And Shares That You Can Be a Successful Entrepreneur Even If You Don't Have Every Characteristic Of One
  • Sheena Lindahl - Interview - Extreme Entrepreneurship Education
  • 6/21/2009
  • Sheena Lindahl
  • 3 min. 15 sec.
Video 7 of 12 Sheena Lindahl Shares Strategies For Maintaining Enthusiasm In Business and Personal Mission
  • Sheena Lindahl - Interview - Extreme Entrepreneurship Education
  • 6/21/2009
  • Sheena Lindahl
  • 2 min. 45 sec.
Video 8 of 12 Sheena Lindahl Shares Personal Experiences From Uninspiring Professional Experience and Founding of Extreme Entrepreneurship
  • Sheena Lindahl - Interview - Extreme Entrepreneurship Education
  • 6/21/2009
  • Sheena Lindahl
  • 3 min. 8 sec.
Video 9 of 12 Sheena Lindahl Shares Advice For Creating Business Partnership With Spouse
  • Sheena Lindahl - Interview - Extreme Entrepreneurship Education
  • 6/21/2009
  • Sheena Lindahl
  • 3 min. 4 sec.
Video 10 of 12 Sheena Lindahl Discusses Mission And Vision of Extreme Entrepreneurship
  • Sheena Lindahl - Interview - Extreme Entrepreneurship Education
  • 6/21/2009
  • Sheena Lindahl
  • 1 min. 55 sec.
Video 11 of 12 Sheena Lindahl Discusses Target Audience for Extreme Entrepreneurship
  • Sheena Lindahl - Interview - Extreme Entrepreneurship Education
  • 6/21/2009
  • Sheena Lindahl
  • 1 min. 37 sec.
Video 12 of 12 Sheena Lindahl Shares Ideas For The Future Of The Company
  • Sheena Lindahl - Interview - Extreme Entrepreneurship Education
  • 6/21/2009
  • Sheena Lindahl
  • 0 min. 53 sec.

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