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Lily Liu Shares The PublicStuff Approach To Marketing

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Total Case Duration :

  • Date Added : 3/9/2010
  • Clip Duration : 1 min. 33 sec.

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Lily Liu

  • Founder and CEO, PublicStuff
  • female
  • Asian
  • 1983 (Age: 41 years old)
  • Lily Liu - Interview - PublicStuff
  • Video 1 of 21 in this Case
  • View All Available Videos

Biography

Lily Liu is the Founder and CEO of PublicStuff. PublicStuff is an online platform that connects people and local governments to increase civic participation in communities across the nation. They provide tools to both citizen and government users, so they can effectively communicate and influence things that affect the quality of their daily lives.

Lily has been working around public policy issues at the local and national level for over 10 years. She has been passionate about working for and around public sector issues and has a deep understanding of what government needs and abilities are. Lily has worked with Mayor Bloomberg's Special Projects & Analytics Unit in the Department of Education, a $20B organization. Prior to that, she worked in the City of Long Beach, CA the Transportation Security Administration in Washington, D.C.

Lily Liu received a BS and MS in Public Policy and Management from Carnegie Mellon University and an MS in Policy from Harvard University Kennedy School of Government.

We are actually just embarking on launching our product to a wide range of cities. Marketing for us right now is actually a challenge. We're actually exploring a lot of different methods on marketing. What we're looking at right now is really utilizing viral marketing methods, things that are bot...(Full transcript available to logged in subscribers.).

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Lily Liu videos

Video 1 of 21 Lily Liu Shares Her Professional Journey
  • Lily Liu - Interview - PublicStuff
  • 3/9/2010
  • Lily Liu
  • 1 min. 40 sec.
Video 2 of 21 Lily Liu Explains Background of Company, PublicStuff
  • Lily Liu - Interview - PublicStuff
  • 3/9/2010
  • Lily Liu
  • 0 min. 59 sec.
Video 3 of 21 Lily Liu Discusses Need For Company, PublicStuff
  • Lily Liu - Interview - PublicStuff
  • 3/9/2010
  • Lily Liu
  • 2 min. 21 sec.
Video 4 of 21 Lily Liu Provides Outline of How PublicStuff Works
  • Lily Liu - Interview - PublicStuff
  • 3/9/2010
  • Lily Liu
  • 1 min. 50 sec.
Video 5 of 21 Lily Liu Discusses Importance Of Connecting People To Their Local Governments
  • Lily Liu - Interview - PublicStuff
  • 3/9/2010
  • Lily Liu
  • 1 min. 7 sec.
Video 6 of 21 Lily Liu Shares Mission Of PublicStuff
  • Lily Liu - Interview - PublicStuff
  • 3/9/2010
  • Lily Liu
  • 0 min. 24 sec.
Video 7 of 21 Lily Liu Shares The PublicStuff Approach To Marketing
  • Lily Liu - Interview - PublicStuff
  • 3/9/2010
  • Lily Liu
  • 1 min. 33 sec.
Video 8 of 21 Lily Liu Explains How PublicStuff Utilizes Technology
  • Lily Liu - Interview - PublicStuff
  • 3/9/2010
  • Lily Liu
  • 1 min. 23 sec.
Video 9 of 21 Lily Liu Discusses Difficulties Of A Being Start-up
  • Lily Liu - Interview - PublicStuff
  • 3/9/2010
  • Lily Liu
  • 2 min. 1 sec.
Video 10 of 21 Lily Liu Explains Decision To Start For-Profit Social Business
  • Lily Liu - Interview - PublicStuff
  • 3/9/2010
  • Lily Liu
  • 2 min. 8 sec.
Video 11 of 21 Lily Liu Shares Advice For Students Who Want to Be Social Entrepreneurs
  • Lily Liu - Interview - PublicStuff
  • 3/9/2010
  • Lily Liu
  • 2 min. 8 sec.
Video 12 of 21 Lily Liu Discusses PublicStuff Revenue Model
  • Lily Liu - Interview - PublicStuff
  • 3/9/2010
  • Lily Liu
  • 1 min. 18 sec.
Video 13 of 21 Lily Liu Explains Challenges Of Hiring And Managing Great Staff
  • Lily Liu - Interview - PublicStuff
  • 3/9/2010
  • Lily Liu
  • 1 min. 58 sec.
Video 14 of 21 Lily Liu Explains Her Leadership Style
  • Lily Liu - Interview - PublicStuff
  • 3/9/2010
  • Lily Liu
  • 1 min. 28 sec.
Video 15 of 21 Lily Liu Discusses Future Possibilities For Public Stuff
  • Lily Liu - Interview - PublicStuff
  • 3/9/2010
  • Lily Liu
  • 1 min. 41 sec.
Video 16 of 21 Lily Liu Shares Definition Of Social Entrepreneurship
  • Lily Liu - Interview - PublicStuff
  • 3/9/2010
  • Lily Liu
  • 1 min. 21 sec.
Video 17 of 21 Lily Liu Discusses Misconceptions Of Social Business
  • Lily Liu - Interview - PublicStuff
  • 3/9/2010
  • Lily Liu
  • 2 min. 38 sec.
Video 18 of 21 Lily Liu Discusses Surprises Of Bootstrapping In Start-ups
  • Lily Liu - Interview - PublicStuff
  • 3/9/2010
  • Lily Liu
  • 2 min. 7 sec.
Video 19 of 21 Lily Liu Shares Thoughts On Life As An Entrepreneur
  • Lily Liu - Interview - PublicStuff
  • 3/9/2010
  • Lily Liu
  • 0 min. 0 sec.
Video 20 of 21 Lily Liu Discusses Impact Of PublicStuff
  • Lily Liu - Interview - PublicStuff
  • 3/9/2010
  • Lily Liu
  • 1 min. 19 sec.
Video 21 of 21 Lily Liu Discusses Intrapreneurs
  • Lily Liu - Interview - PublicStuff
  • 3/9/2010
  • Lily Liu
  • 1 min. 58 sec.

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