Edipo Cravo is the Executive Officer of Relations at WePlace.net. The WePlace service connects product- and brand- oriented companies to creators of user-generated content. WePlace works individually with each potential advertiser to establish rates on a per-view basis and on how long each product or brand appears on screen. Product/brand placement is one of the most direct ways an advertiser can increase product/brand awareness while supporting many popular independent/online video producers on sites like YouTube(TM).
Edipo Cravo is an undergraduate student of international relations and business at Cornell University.
What keeps me up at night is my worries and sometimes I'm a little worried that the viral media community won't want product placement. They might not ... they might feel kind of like violated by ... I don't know... I definitely have thought about that a lot and when I thought about WePlace but I th...(Full transcript available to logged in subscribers.).
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