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Kevin McGovern Discusses Product Pricing Strategy

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  • Date Added : 4/14/2006
  • Clip Duration : 0 min. 34 sec.

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Kevin McGovern

  • Founder, McGovern and Associates
  • male
  • Caucasian
  • 1948 (Age: 72 years old)
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • Video 1 of 37 in this Case
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Biography

Kevin McGovern is the Chairman and CEO of McGovern Capital LLC, which provides Intellectual Property Rights Strategy, and originates, structures and implements capital formation, joint ventures and business alliances. In addition, he is also the principal of McGovern & Associates, which specializes in corporate law and intellectual property strategy with an emphasis on emerging businesses, mergers and acquisitions, securities, patent enforcement, corporate and partnership joint ventures, capital formation and R&D financing.

Kevin McGovern received his undergraduate degree from Cornell University and his law degree from St. John's University School of Law. He has also studied at the London School of Economics and Political Science.

I want to create margin, why? I want to create a price point that's higher. I want to tell the consumer you're getting a lot more for your money. So often a finished product, okay, is a lot different than a technology, is a lot different than the ... you know, the embodiment. It's the product. ...(Full transcript available to logged in subscribers.).

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Kevin McGovern videos

Video 1 of 37 Kevin McGovern Shares Thoughts on Pro Bono Capitalism
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 1 min. 9 sec.
Video 2 of 37 Kevin McGovern States Social Capitalism Is Becoming a Mega Trend
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 0 min. 58 sec.
Video 3 of 37 Kevin McGovern States Good Guys Can Come Out Ahead In Business
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 0 min. 41 sec.
Video 4 of 37 Kevin McGovern States Importance of Rigorous Goal Setting
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 1 min. 29 sec.
Video 5 of 37 Kevin McGovern Shares Thoughts on Infrastructure Mistakes Made In Vietnam
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 1 min. 41 sec.
Video 6 of 37 Kevin McGovern States Enterprise - Not Freebies - Will Alleviate Poverty
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 1 min. 8 sec.
Video 7 of 37 Kevin McGovern States Business Is A Balance of Building Value
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 0 min. 43 sec.
Video 8 of 37 Kevin McGovern States Changing Customer Viewpoints Is Often More Radical Than Introduction of New Technology
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 0 min. 23 sec.
Video 9 of 37 Kevin McGovern States Importance of Building Value To Sustain Company
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 0 min. 56 sec.
Video 10 of 37 Kevin McGovern States Importance of Developing Awareness of International Needs and Globalization
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 0 min. 38 sec.
Video 11 of 37 Kevin McGovern States As Nations Become Mature They Want A Level Playing Field
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 0 min. 43 sec.
Video 12 of 37 Kevin McGovern Discusses Importance of Sharpening Your Saw
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 0 min. 27 sec.
Video 13 of 37 Kevin McGovern States Importance of Building Infrastructure
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 0 min. 53 sec.
Video 14 of 37 Kevin McGovern States Marketing Is A Science - Not A Gut Feel
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 0 min. 57 sec.
Video 15 of 37 Kevin McGovern States Importance of Having Exit Strategy
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 1 min. 3 sec.
Video 16 of 37 Kevin McGovern Provides Definition of Non-Solicitation
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 0 min. 17 sec.
Video 17 of 37 Kevin McGovern Discusses Decision To Sell SoBe Beverage Company
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 2 min. 1 sec.
Video 18 of 37 Kevin McGovern States Importance of Not Driving Management Team Into The Ground
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 1 min. 12 sec.
Video 19 of 37 Kevin McGovern Provides Definition of Phantom Stock Program
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 1 min. 5 sec.
Video 20 of 37 Kevin McGovern Outlines Concept of Vesting
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 1 min. 49 sec.
Video 21 of 37 Kevin McGovern States Importance of Understanding Competition And Working Harder To Retain Your Employees
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 0 min. 26 sec.
Video 22 of 37 Kevin McGovern States Importance of Perpetual Innovation
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 1 min. 4 sec.
Video 23 of 37 Kevin McGovern Discusses Rationale For Setting Up Different Organizations Within A Company
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 0 min. 30 sec.
Video 24 of 37 Kevin McGovern Provides Example of Target As Innovator
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 2 min. 1 sec.
Video 25 of 37 Kevin McGovern Discusses Product Pricing Strategy
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 0 min. 34 sec.
Video 26 of 37 Kevin McGovern Discusses Different Types of Patents
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 1 min. 0 sec.
Video 27 of 37 Kevin McGovern States The Most Successful Businesses Are The Ones That Adapt
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 0 min. 58 sec.
Video 28 of 37 Kevin McGovern Provides Example of SoBe Beverage Company's Adaptability
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 1 min. 37 sec.
Video 29 of 37 Kevin McGovern Discusses Importance of Developing a Product With Commercial Feasibility
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 0 min. 32 sec.
Video 30 of 37 Kevin McGovern Discusses New Soap and Sunscreen Combo Product
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 0 min. 55 sec.
Video 31 of 37 Kevin McGovern Provides Definition of Cash Cow
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 1 min. 7 sec.
Video 32 of 37 Kevin McGovern States Importance of Building LongTerm Value
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 0 min. 52 sec.
Video 33 of 37 Kevin McGovern States Cash Is The Fuel For A Company
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 0 min. 46 sec.
Video 34 of 37 Kevin McGovern States Importance of Working With Consumer Groups
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 1 min. 30 sec.
Video 35 of 37 Kevin McGovern States Importance of Covering Your Costs
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 1 min. 16 sec.
Video 36 of 37 Kevin McGovern Discusses Concept of Social Marketing
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 1 min. 48 sec.
Video 37 of 37 Kevin McGovern Discusses Push-Pull Marketing Strategy
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 1 min. 38 sec.