(512) 886-1662info@sunvia.com

Norb Mayrhofer Shares Thoughts on Getting The Value Proposition Correct

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 2/22/2006
  • Clip Duration : 1 min. 26 sec.

Playlists

Please Login to create playlists

Norb Mayrhofer

  • General Manager, North American Commercial Products, Procter & Gamble
  • male
  • Caucasian
  • Not Available
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • Video 1 of 18 in this Case
  • View All Available Videos

Biography

Norb Mayrhofer is the Vice President of Procter & Gamble Professional. He began his career at P&G after graduation from college. His first role in the company was as a sales representative selling bar soap to supermarkets. Over the past 29 years of his career at P&G, he has had 18 different jobs in every P&G division with the exception of healthcare.

Norb Mayrhofer received his undergraduate degree in business from Geneseo State. He and his wife have five children.

Getting your business proposition right is an innovative process alright. It starts out with really doing the discovery work, really understanding who is the underserved customer and what is it that he or she is looking for in the experience that you are after, whether it is food or artwork or what...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Norb Mayrhofer videos

Video 1 of 18 Norb Mayrhofer Discusses Personal and Professional Background
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 0 min. 25 sec.
Video 2 of 18 Norb Mayrhofer Discusses How Hiring New People Can Help A Company Continue To Increase Their Value in The Marketplace
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 3 min. 13 sec.
Video 3 of 18 Norb Mayrhofer States Strong Business Plans Lay Out A Step-by-Step Plan For Profitability
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 1 min. 16 sec.
Video 4 of 18 Norb Mayrhofer Discusses Importance of Understanding Who Your Target Customer Is
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 2 min. 42 sec.
Video 5 of 18 Norb Mayrhofer Shares Example of How P&G Defines A Target Market
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 1 min. 33 sec.
Video 6 of 18 Norb Mayrhofer States Choosing A Target Customer Is Driven By Ability To Deliver Value To Underserved Consumer While Meeting Your Business Objectives
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 1 min. 35 sec.
Video 7 of 18 Norb Mayrhofer States Importance of Understanding Legal and Business Environment
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 3 min. 1 sec.
Video 8 of 18 Norb Mayrhofer States Importance of Delivering On Your Consumer's Top Three Demands
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 1 min. 57 sec.
Video 9 of 18 Norb Mayrhofer States Importance of Building a Business By Getting Strong and Then Getting Big
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 2 min. 20 sec.
Video 10 of 18 Norb Mayrhofer Discusses How To Sense Customers
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 1 min. 15 sec.
Video 11 of 18 Norb Mayrhofer States Understanding The Quality of The Consumer Experience Will Lead To Answers
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 2 min. 0 sec.
Video 12 of 18 Norb Mayrhofer Shares Thoughts on Usability Testing and Deployment Research
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 1 min. 34 sec.
Video 13 of 18 Norb Mayrhofer States Best Customer Understand Can Often Come From Listening To Customer Disappointments
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 2 min. 15 sec.
Video 14 of 18 Norb Mayrhofer States Market Research Doesn't Have To Be Difficult
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 3 min. 12 sec.
Video 15 of 18 Norb Mayrhofer States When You Ask The Right Questions, You Get Better Answers
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 0 min. 37 sec.
Video 16 of 18 Norb Mayrhofer Shares Thoughts on Getting The Value Proposition Correct
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 1 min. 26 sec.
Video 17 of 18 Norb Mayrhofer States Business Plans Can Be Broken Down and Measured in Compoenents
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 2 min. 54 sec.
Video 18 of 18 Norb Mayrhofer Discusses Target Customers
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 3 min. 4 sec.

RELATED VIDEOS

Amy Millman Discusses Items That Are Stressed in Coaching Entrepreneurs On Their Pitch Presentations
  • Amy Millman - Interview - Springboard Enterprises and Issues Facing Women Entrepreneurs
  • 5/1/2003
  • Amy Millman
  • 2 min. 37 sec.
Richard Saltz Shares Thoughts on Value Propositions
  • Richard Saltz - Interview - YMCA, Not-for-Profits and Running a Startup
  • 4/11/2004
  • Richard Saltz
  • 1 min. 12 sec.
Norb Mayrhofer Shares Thoughts on Getting The Value Proposition Correct
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 1 min. 26 sec.
Jon Klein Discusses Importance of Developing a Value Proposition
  • Jon Klein - Interview - Topline Strategy Group
  • 9/28/2006
  • Jon Klein
  • 1 min. 51 sec.
Brandon Steiner Discusses Being Entrepreneurial As A Child and Developing an Early Understanding Of A Value Proposition
  • Brandon Steiner - Lecture - Steiner Sports
  • 11/25/2015
  • Brandon Steiner
  • 5 min. 0 sec.
Brandon Steiner Discusses Differentiating Yourself
  • Brandon Steiner - Lecture - Steiner Sports
  • 11/25/2015
  • Brandon Steiner
  • 1 min. 9 sec.
Steve Shapiro Discusses Value Propositions
  • Steve Shapiro - Interview - Academic Merit
  • 5/17/16
  • Steve Shapiro
  • 1 min. 2 sec.
Mayur Saxena States Importance of Quickly Discovering Your Value Proposition
  • Mayur Saxena - Interview - Droice Labs
  • 5/14/2017
  • Mayur Saxena
  • 0 min. 41 sec.