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Cheryl Rogowski Discusses Background of the W. Rogowski Farm

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Total Case Duration :

  • Date Added : 3/13/2002
  • Clip Duration : 0 min. 38 sec.

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Cheryl Rogowski

  • Owner, W. Rogowski Farm
  • female
  • Caucasian
  • Not Available
  • Cheryl Rogowski - Interview - W. Rogowski Farm
  • Video 1 of 10 in this Case
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Biography

Cheryl Rogowski expanded the family farm, created in 1955 by her father, Walter, to include hundreds of varieties of fruits and vegetables and a division called Cheryline's Fancies. Nearly everything about the original farm has changed, including the complete transition from wholesale onions to diverse retail produce and the multiplication (from 15 to 150 acres) of black dirt.

Part of this transition was a result of fungal disease pressure from monocropping, but another factor was Cheryl's desire to grow less common but beautiful varieties of fruits and vegetables that she was reading about and experimenting with in her home kitchen.

The W. Rogowski farm sells its produce at the farmers' markets of New York City and the surrounding community under the leadership of Cheryl's brother, Mike. Involvement with other vendors and Community Supported Agriculture programs, such as the nonprofit Just Food, has helped the farm overcome challenges such as marketing and setting up effective and durable displays. Cheryl credits her ability to persevere despite these challenges and inherent risks as the main reason for the farm's successful bottom line.

Essentially, we say the farm was started by my dad, Walter Rogowski, and he started it before my mom and dad got married. We use the date of 1955 for reference point. We have grown from approximately ten to fifteen acres to... we're at about a hundred and seventy acres right now. A hundred and fi...(Full transcript available to logged in subscribers.).

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Cheryl Rogowski videos

Video 1 of 10 Cheryl Rogowski Discusses Background of the W. Rogowski Farm
  • Cheryl Rogowski - Interview - W. Rogowski Farm
  • 3/13/2002
  • Cheryl Rogowski
  • 0 min. 38 sec.
Video 2 of 10 Cheryl Rogowski Discusses Catastrophe Leading to Farm's Diversification
  • Cheryl Rogowski - Interview - W. Rogowski Farm
  • 3/13/2002
  • Cheryl Rogowski
  • 1 min. 51 sec.
Video 3 of 10 Cheryl Rogowski Discusses Inspiration for Farm to Become Diverse Specialty Foods Retailer
  • Cheryl Rogowski - Interview - W. Rogowski Farm
  • 3/13/2002
  • Cheryl Rogowski
  • 1 min. 11 sec.
Video 4 of 10 Cheryl Rogowski Discusses Involvement with Markets and Community Supported Agriculture (CSA)
  • Cheryl Rogowski - Interview - W. Rogowski Farm
  • 3/13/2002
  • Cheryl Rogowski
  • 0 min. 58 sec.
Video 5 of 10 Cheryl Rogowski Discusses Marketing Challenges
  • Cheryl Rogowski - Interview - W. Rogowski Farm
  • 3/13/2002
  • Cheryl Rogowski
  • 0 min. 42 sec.
Video 6 of 10 Cheryl Rogowski Discusses Sources for Primary Market Research
  • Cheryl Rogowski - Interview - W. Rogowski Farm
  • 3/13/2002
  • Cheryl Rogowski
  • 0 min. 41 sec.
Video 7 of 10 Cheryl Rogowski Discusses Business and Financial Planning Efforts
  • Cheryl Rogowski - Interview - W. Rogowski Farm
  • 3/13/2002
  • Cheryl Rogowski
  • 1 min. 2 sec.
Video 8 of 10 Cheryl Rogowski Discusses Sources for Market Research Information
  • Cheryl Rogowski - Interview - W. Rogowski Farm
  • 3/13/2002
  • Cheryl Rogowski
  • 1 min. 41 sec.
Video 9 of 10 Cheryl Rogowski Discusses Factors for Success
  • Cheryl Rogowski - Interview - W. Rogowski Farm
  • 3/13/2002
  • Cheryl Rogowski
  • 1 min. 2 sec.
Video 10 of 10 Cheryl Rogowski Discusses Surprises in Running a Small Business
  • Cheryl Rogowski - Interview - W. Rogowski Farm
  • 3/13/2002
  • Cheryl Rogowski
  • 1 min. 2 sec.