( 607) 227-8695 info@prendismo.com

Steve Leveen States Reality That Hard Copy Catalogs Drive Internet Sales

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 4/22/2005
  • Clip Duration : 1 min. 8 sec.

Playlists

Please Login to create playlists

Steve Leveen

  • Co-founder and CEO, Levenger
  • male
  • Caucasian
  • 1954 (Age: 67 years old)
  • Steve Leveen - Interview - Levenger
  • Video 1 of 29 in this Case
  • View All Available Videos

Biography

Steve Leveen is the co-founder and CEO of Levenger, known for its catalog of "tools for serious readers." Levenger (an amalgam of Leveen and his wife's last name, Granger), started out as a purveyor of state-of-the-art halogen book reading lights and grew to become a highly successful Internet and retail company, touting tools for serious readers, writers and thinkers. Today, Levenger is a multimillion dollar company with 225 employees and stores in Delray Beach, Fla., Boston and Chicago. The Levenger catalog is distributed to 24 million households annually.

Prior to starting Levenger with his wife in 1987, Leveen worked in marketing for a software firm in Boston, as a survey researcher for a firm in Washington, D.C. and as a journalist for McGraw-Hill in New York City.

Steve Leveen holds a B.A. in Biology from University of California, San Diego and a Master's in PhD in Sociology from Cornell University.

Well, there's more bad news, to tell you the truth. It turns out that most of the revenue that comes in from websites, direct marketing websites, does - is not incrementally new revenue and is generated primarily, I'm sorry to say, by mailing catalogs. The old-fashioned catalogs. Nothing so far h...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Steve Leveen videos

Video 1 of 29 Steve Leveen Discusses Academic Background
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 0 min. 57 sec.
Video 2 of 29 Steve Leveen Discusses Gaining Understanding of Business and Shares Thoughts on Business Planning
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 3 min. 15 sec.
Video 3 of 29 Steve Leveen Discusses Beginning Of Levenger and Importance of Listening To Customers
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 3 min. 11 sec.
Video 4 of 29 Steve Leveen Discusses Beginning of Levenger and Importance of Direct Marketing
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 3 min. 23 sec.
Video 5 of 29 Steve Leveen Discusses Company Growth
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 4 min. 14 sec.
Video 6 of 29 Steve Leveen Discusses Hard Times At Levenger
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 2 min. 59 sec.
Video 7 of 29 Steve Leveen States Internet Sales Were A Channel Shift More Than A Way To Attract New Customers
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 2 min. 17 sec.
Video 8 of 29 Steve Leveen Discusses Entry Into Retail Store Sales
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 2 min. 58 sec.
Video 9 of 29 Steve Leveen Provides Definition Of Direct Marketing
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 4 min. 3 sec.
Video 10 of 29 Steve Leveen Discusses Impact of Internet on Direct Marketing
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 57 sec.
Video 11 of 29 Steve Leveen States Reality That Hard Copy Catalogs Drive Internet Sales
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 8 sec.
Video 12 of 29 Steve Leveen Shares Thoughts on Advertising Online
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 2 min. 54 sec.
Video 13 of 29 Steve Leveen Discusses Complexities of Advertising and Marketing in Current Environment
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 2 min. 16 sec.
Video 14 of 29 Steve Leveen States The Most Valuable Employees Have Broad Expertise and Learn Quickly
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 14 sec.
Video 15 of 29 Steve Leveen Shares Thoughts on Hiring and Firing Employees
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 2 min. 55 sec.
Video 16 of 29 Steve Leveen States Reality That Most Businesses Are People Businesses
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 2 min. 15 sec.
Video 17 of 29 Steve Leveen Discusses Decision To Take Month-Long Business Leadership Course
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 2 min. 55 sec.
Video 18 of 29 Steve Leveen States Good Leaders Have To Let Employees Make Mistakes
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 16 sec.
Video 19 of 29 Steve Leveen States An Entrepreneur Is an Opportunity Taker
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 56 sec.
Video 20 of 29 Steve Leveen States Innovation Often Comes From Lack of Resources
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 6 sec.
Video 21 of 29 Steve Leveen Discusses Challenges and Rewards of Being In Business With Spouse
  • Steve Leveen - Interview - Levenger
  • 4/22/05
  • Steve Leveen
  • 3 min. 16 sec.
Video 22 of 29 Steve Leveen Discusses Choice Not To Involve Children In Business
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 31 sec.
Video 23 of 29 Steve Leveen Shares Thoughts on Gender Bias In The Workplace
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 11 sec.
Video 24 of 29 Steve Leveen Discusses Challenges of Growing And Relying on Vendors
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 2 min. 0 sec.
Video 25 of 29 Steve Leveen States Surprise At Success and Growth Of Company Given His Lack of Formal Business Training
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 14 sec.
Video 26 of 29 Steve Leveen Shares Thoughts on Work-Life Balance
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 45 sec.
Video 27 of 29 Steve Leveen Shares Examples of How To Get Background in Business
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 17 sec.
Video 28 of 29 Steve Leveen States Business Plans Are Valuable For Existing Companies
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 0 min. 48 sec.
Video 29 of 29 Steve Leveen States Entrepreneurs Need To Begin Before They Are Ready
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 0 min. 53 sec.

RELATED VIDEOS

Michael Holland Shares Thoughts on Amazon.com
  • Michael Holland - Lecture - Overview of Internet Business Strategies
  • 1/1/1998
  • Michael Holland
  • 5 min. 31 sec.
Michael Holland Discusses Making Money on the Internet Via Commissions
  • Michael Holland - Lecture - Overview of Internet Business Strategies
  • 1/1/1998
  • Michael Holland
  • 1 min. 16 sec.
John Cannon Shares Examples of Event Marketing and Online Marketing
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 3 min. 0 sec.
Kurt Zitzner States Website Strategy Was To Create A Professional Appearance
  • Kurt Zitzner - Interview - Mugzees
  • 2/15/2006
  • Kurt Zitzner
  • 2 min. 36 sec.
Steve Leveen States Internet Sales Were A Channel Shift More Than A Way To Attract New Customers
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 2 min. 17 sec.
Steve Leveen States Reality That Hard Copy Catalogs Drive Internet Sales
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 8 sec.
Steve Leveen Shares Thoughts on Advertising Online
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 2 min. 54 sec.
Felix Laboy Discusses How E-Site Marketing Differentiated Itself
  • Felix Laboy - Lecture - E-Site Marketing
  • 4/23/2007
  • Felix Laboy
  • 1 min. 49 sec.
Felix Laboy Discusses Impact of web On Hospitality Industry
  • Felix Laboy - Lecture - E-Site Marketing
  • 4/23/2007
  • Felix Laboy
  • 4 min. 31 sec.
Michael Holland Discusses Advertising Trends In The Internet Space
  • Michael Holland - Interview - Oberon Media
  • 7/19/2007
  • Michael Holland
  • 2 min. 57 sec.