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Caitlin Friedman Discusses Job Transition and Realization That She Could Sustain Her Own Company

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Total Case Duration :

  • Date Added : 4/28/2004
  • Clip Duration : 1 min. 17 sec.

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Caitlin Friedman

  • Co-founder, YC Media
  • female
  • Caucasian
  • 1968 (Age: 53 years old)
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • Video 1 of 41 in this Case
  • View All Available Videos

Biography

Caitlin Friedman is a public relations and marketing professional with more than ten years of consumer, food and beverage, publishing, and television-production experience.

In July 1999, Friedman formed Caitlin Friedman Communications, a lifestyle public relations and marketing agency. Soon thereafter, Amazon.com enlisted Caitlin Friedman Communications to launch their new Kitchen Store. The public relations campaign for the Kitchen Store included a launch event in New York City, media lunches in major markets across the country, and nationwide press tours for Amazon.com founder Jeff Bezos and Senior Editor Rebecca Staffel.

In addition to AMAZON.COM, Caitlin Friedman Communications clients included TIME-LIFE TRADE PUBLISHING, TOSCORP, INC. (Pino Luongo's restaurant and retail group), UNION PACIFIC RESTAURANT, BROADWAY-DOUBLEDAY PUBLISHING GROUP, and HARPERCOLLINS/WILLIAM MORROW. Among the cookbooks Caitlin Friedman has publicized since 1999 are SIMPLE TO SPECTACULAR by Jean-Georges Vongerichten and Mark Bittman, COMMANDER'S KITCHEN by Ti Martin and Jamie Shannon, COOKIES UNLIMITED by Nick Malgieri, and ROOM FOR DESSERT by David Lebovitz.

Prior to launching her company, Friedman served as the Publicity Manager for Broadway Books' Cookbook Program for two years, leading the publicity efforts for all of the company's culinary titles, including the best-selling (and, in some cases, award-winning) VEGETARIAN COOKING FOR EVERYONE by Deborah Madison; JEAN-GEORGES: COOKING AT HOME WITH A FOUR STAR CHEF by Jean-Georges Vongerichten and Mark Bittman; LaBELLE CUISINE by Patti LaBelle; and TENDER AT THE BONE by Ruth Reichl. While at Broadway Books, Friedman was instrumental in orchestrating strategic partnerships with such companies as Jell-O, Williams-Sonoma, and Cervena Venison to help support campaigns for titles such as THANKSGIVING 101 and WILD ABOUT GAME.

Before joining Broadway Books, Friedman was an Account Executive at Kratz & Company, a New York City public relations firm, where she led public relations efforts for Rémy Martin Fine Champagne Cognac and The Macallan Single Highland Malt Scotch Whiskey. For these clients, Friedman created and executed strategic media and consumer outreach campaigns, which included a series of multi-city events and sponsorships in the film and culinary industries.

Friedman's professional experience in the food industry extends beyond publicity. She was also a Segment Producer at the Television Food Network where she produced daily studio segments as well as field pieces for "Food News & Views," "In Food Today," and "Cookbook Corner."

In 2001, seeking to expand her range of clients and grow her business, she partnered with Kimberly Yorio to form YC Media, a full-service public relations and marketing firm based in downtown Manhattan.

Friedman is a graduate of University of Massachusetts.

Doubleday actually took over Broadway Books. So my company, even though I still had a job, was sort of dissolving underneath my feet. So I sort of decided at that point that I was thinking about going on my own and a restaurateur came to me and said I want to hire you as a marketing consultant for...(Full transcript available to logged in subscribers.).

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Caitlin Friedman videos

Video 1 of 41 Caitlin Friedman Shares Professional Background
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Caitlin Friedman
  • 1 min. 43 sec.
Video 2 of 41 Kimberly Yorio Shares Professional Background and Importance of Building Experience
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 1 min. 42 sec.
Video 3 of 41 Kimberly Yorio Discusses Early Professional Background
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 2 min. 37 sec.
Video 4 of 41 Kimberly Yorio Shares Sense of Frustration at Early Jobs
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 0 min. 50 sec.
Video 5 of 41 Kimberly Yorio States Gaining Profesional Experience Helps Establish Your Network
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 2 min. 21 sec.
Video 6 of 41 Caitlin Friedman Discusses Job Transition and Realization That She Could Sustain Her Own Company
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Caitlin Friedman
  • 1 min. 17 sec.
Video 7 of 41 Friedman and Yorio Discuss Decision to Combine As Partners Instead of Competing
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 1 min. 21 sec.
Video 8 of 41 Friedman and Yorio Discuss First Meeting to Discuss Joining Forces
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 1 min. 31 sec.
Video 9 of 41 Friedman and Yorio Discuss Turning Business Incorporation Mistakes Into A Book - Girl's Guide To Starting Your Own Business
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 1 min. 47 sec.
Video 10 of 41 Friedman and Yorio State YC Media Is A Boutique Public Relations Firm Specializing In Food
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 2 min. 5 sec.
Video 11 of 41 Friedman and Yorio Discuss Competitive Advantage of YC Media
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 3 min. 24 sec.
Video 12 of 41 Friedman and Yorio Share A Client Experience and Describe the Purpose of a Press Trip
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 2 min. 38 sec.
Video 13 of 41 Friedman and Yorio States That Lower Cost Also Contributes To Competitive Advantage
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 1 min. 21 sec.
Video 14 of 41 Friedman and Yorio Discusses Fee Structure Within Business
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 3 min. 12 sec.
Video 15 of 41 Kimberly Yorio Discuss Sales and Staff at YC Media and Plans for Future Growth
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 0 min. 53 sec.
Video 16 of 41 Friedman and Yorio Discuss Work-Life Balance and Decision To Keep Business Small
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 2 min. 29 sec.
Video 17 of 41 Friedman and Yorio Discuss Work-Life Balance With Regards To Social Choices
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 2 min. 3 sec.
Video 18 of 41 Kimberly Yorio States Challenge of Growing the Company At Expense of Personal Attention They Can Give to Each Client
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 1 min. 15 sec.
Video 19 of 41 Friedman and Yorio State Trust Is Most Critical Element of Partnership
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 2 min. 12 sec.
Video 20 of 41 Friedman and Yorio Discuss Risk and Balance That Partnership Provides
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 1 min. 47 sec.
Video 21 of 41 Friedman and Yorio State YC Media Was Built From Nothing
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 1 min. 5 sec.
Video 22 of 41 Friedman and Yorio Share Thoughts on Entrepreneurship and Importance of Branding
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 2 min. 17 sec.
Video 23 of 41 Friedman and Yorio State Having Confidence As Company Grows Have Been Biggest Challenge
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 2 min. 5 sec.
Video 24 of 41 Friedman and Yorio State Negotiating Fees Is Easier In A Partnership
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 1 min. 41 sec.
Video 25 of 41 Friedman and Yorio Discuss Importance of Keeping Perspective On Importance of PR
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 2 min. 29 sec.
Video 26 of 41 Friedman and Yorio Share Thoughts On Gender Issues in the Workplace
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 4 min. 1 sec.
Video 27 of 41 Caitlin Friedman Discusses Decision to Write Book On How To Help Women Start Businesses
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Caitlin Friedman
  • 1 min. 1 sec.
Video 28 of 41 Friedman and Yorio Discuss Facing Fears of Book Reviews and Having To Go on The Today Show
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 2 min. 2 sec.
Video 29 of 41 Friedman and Yorio State Biggest Challenges of Being an Entrepreneur is Handling Responsibility For all The Operational Issues
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 2 min. 1 sec.
Video 30 of 41 Friedman and Yorio Share Thoughts on Legal Formations and Tax Burdens
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 2 min. 22 sec.
Video 31 of 41 Friedman and Yorio Discuss Hiring and Training Employees
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 2 min. 43 sec.
Video 32 of 41 Friedman and Yorio Discuss Challenges of Firing Employees and Difficulty in Dealing With Differing Work Ethics
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 2 min. 9 sec.
Video 33 of 41 Friedman and Yorio Discuss Keys To Selling
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 3 min. 46 sec.
Video 34 of 41 Friedman and Yorio Discuss How YC Media Name Was Chosen
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 2 min. 14 sec.
Video 35 of 41 Friedman and Yorio Discuss Challenge of Trying to Build Revenue To Support Future Staffing Model
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 4 min. 14 sec.
Video 36 of 41 Friedman and Yorio State Advantages To Hiring Public Relations Firm
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 2 min. 54 sec.
Video 37 of 41 Friedman and Yorio Shares Beard Papa Cream Puff Client Example
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 5 min. 45 sec.
Video 38 of 41 Friedman and Yorio Discuss Ethics and Dealing With Television Media
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 2 min. 25 sec.
Video 39 of 41 Friedman and Yorio Discuss Blind Sports That Executives In the Food Business Have
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 1 min. 16 sec.
Video 40 of 41 Friedman and Yorio Discuss Importance of Establishing Publicity Goals For Product or Company
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 2 min. 33 sec.
Video 41 of 41 Friedman and Yorio Discuss Working With Famous Personalities
  • Caitlin Friedman & Kimberly Yorio - Interview - YC Media
  • 4/28/2004
  • Kimberly Yorio
  • 1 min. 46 sec.