( 607) 227-8695 info@prendismo.com

John Cannon Discusses Challenge Of Determining A Product Name For High End Frozen Food Product

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 10/1/2005
  • Clip Duration : 2 min. 14 sec.

Playlists

Please Login to create playlists

John Cannon

  • Business Development Director, Nestle
  • male
  • Caucasian
  • 1957 (Age: 64 years old)
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • Video 1 of 18 in this Case
  • View All Available Videos

Biography

John Cannon is the Business Development Director at Nestle USA. Prior to his role in business development, he spent 25 years of his career at Nestle in sales, with the last 12 running their largest market - New York.

John Cannon is a graduate of Bloomsburg University.

What we did is we came out with a product. You know we're talking about Corner Bistro what we're going to talk about today. We came up with a product and we named it Corner Bistro. You know the next step is to name the product and we named it Corner Bistro. And we'll talk about that in a second....(Full transcript available to logged in subscribers.).

Register & Subscribe Login

John Cannon videos

Video 1 of 18 John Cannon Discusses Research Methods To Create New Food Products
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 55 sec.
Video 2 of 18 John Cannon Discusses Market Segmentation In Frozen Meals
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 53 sec.
Video 3 of 18 John Cannon Discusses Why Nestle Is Going After Upscale Frozen Food Market Segment
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 12 sec.
Video 4 of 18 John Cannon Discusses Questions That Must Be Asked When Developing a New Frozen Food Product
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 32 sec.
Video 5 of 18 John Cannon Discusses Challenge Of Determining A Product Name For High End Frozen Food Product
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 14 sec.
Video 6 of 18 John Cannon Discusses How Retail Pricing Is Determined
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 49 sec.
Video 7 of 18 John Cannon Shares Thoughts on Product Differentiation
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 42 sec.
Video 8 of 18 John Cannon Discusses How New Food Products Are Pitched To Retail Grocery Outlets
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 39 sec.
Video 9 of 18 John Cannon Shares Marketing and Packaging Concepts For New Frozen Food Line, Corner Bistro
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 57 sec.
Video 10 of 18 John Cannon Outlines Creation of a Marketing Calendar For a New Product Launch
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 19 sec.
Video 11 of 18 John Cannon Outlines How Nestle Will Raise Consumer Awareness of New Corner Bistro Product
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 31 sec.
Video 12 of 18 John Cannon Shares Examples of Event Marketing and Online Marketing
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 3 min. 0 sec.
Video 13 of 18 John Cannon Discusses Four Ps of Marketing and How Corner Bistro Will Approach Them
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 10 sec.
Video 14 of 18 John Cannon Discusses Allocation of Advertising Budget For New Product Launch
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 4 sec.
Video 15 of 18 John Cannon Discusses Advantage of Brand Identity With Toll House Morsels
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 26 sec.
Video 16 of 18 John Cannon Shares Example of Slotting Allowance in Grocery Stores
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 36 sec.
Video 17 of 18 John Cannon Discusses Private Label Consumer Differentiation
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 19 sec.
Video 18 of 18 John Cannon Discusses Some of Nestle's Product Failures
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 1 sec.

RELATED VIDEOS

Gabe Murphy Discusses Creating a Brand and Delivering the Message
  • Gabe Murphy - Interview - CommuniTech.net
  • 8/1/2000
  • Gabe Murphy
  • 2 min. 6 sec.
Rick Osofsky Discusses Startup Funding and Product Differentiation
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 4 min. 2 sec.
Thevaki Thambirajah Discusses Branding in Fragrance Industry
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 1 min. 30 sec.
Thevaki Thambirajah Discusses Merchant-Ivory Independent Films and Importance of Consistency in Branding
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 1 min. 2 sec.
Bill Shore Discusses Desire to Build Brand Definition
  • Bill Shore - Interview - Share Our Strength
  • 9/15/2004
  • Bill Shore
  • 1 min. 57 sec.
Earl Blanks Discusses Brand Group System at Procter and Gamble
  • Earl Blanks - Lecture - Party City
  • 11/18/04
  • Earl Blanks
  • 2 min. 2 sec.
Kenneth Grouf Shares Thoughts on Why Yahoo! Became a Strong Brand
  • Kenneth Grouf - Interview - Yahoo and City Year
  • 9/21/2005
  • Kenneth Grouf
  • 2 min. 3 sec.
John Cannon Discusses Challenge Of Determining A Product Name For High End Frozen Food Product
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 14 sec.
Eric Ottaway Shares Example of Failure In Pursuing Brewery In Massachusetts
  • Eric Ottaway - Panel - Brooklyn Brewery
  • 9/20/2006
  • Eric Ottaway
  • 2 min. 5 sec.
Byron Hoover Discusses Challenge In Positioning New Tequila Products
  • Byron Hoover - Panel - Cuervo International
  • 9/20/2006
  • Byron Hoover
  • 1 min. 24 sec.